CX Lavender wins Scenic World and InterHealthcare

CX - Lavender

The new business wins join the agency’s growing portfolio including BlueScope Australia and Headspace.

CX Lavender has welcomed two new business wins, Blue Mountains tourist attraction Scenic World and general practice allied health network InterHealthcare.

CXL CEO Adam Washington said the agency has continued its investment in data science and technical development to ensure growth for its clients. 

“It’s great to see the market continuing to respond as we welcome our two new client partners today,” Washington added.

Operating in the World Heritage-listed Blue Mountains since 1945, Scenic World’s famous glass-bottom cable car and world’s steepest railway attract national and global tourism each year. CXL’s digital CX engagement will support evolving customer promotion, planning and the business’s growing commerce needs.

InterHealthcare, a leading allied health network with diverse practice brands and approximately 70 locations, has appointed CXL to support the digital transformation of its clinics, including digital CRM, customer lifecycle and technical API, and platform development across its allied health partner practices.

Axel Moline, head of marketing at Scenic World, said: “Our global audience expects us to deliver a world-class digital customer experience. To achieve that consistently, we needed a partner with world-class CX expertise, and we’ve found this in the CXL team.”

InterHealthcare brand manager Kylie Wilkinson said: “Finding an agency with both an expert strategic approach and enough technical capability breadth was key in bringing digital transformation work streams together across our network. CXL has demonstrated both and we are excited by the potential the partnership presents.”

The appointments follow CX Lavender’s win of BlueScope Australia last year. The agency will provide digital strategy, UX, design and technical development services across BlueScope brands, including BlueScope Steel, TRUECORE® steel, COLORBOND® steel and more.

CXL also won the creative strategy account for youth mental health agency Headspace last year.

CXL provides end-to-end services via its 70+ Sydney-based team, offering research, creative and digital strategy, creative, product design, technical development and data-lead optimisation.
Its current clients include Westpac, National Broadband Network, Stockland, Audi, GameStop, News Corp, St. George, RAA and American Express.

See also: CX Lavender wins BlueScope Australia’s digital services account

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