As the fallout of Bruce Lehrmann’s defamation case continues, Mark Llewellyn, executive producer of Seven’s Spotlight, is reportedly leaving the network. He has been working as EP of the show since 2020.

The Australian reports that Llewellyn has engaged employment lawyer, John Laxon, as he seeks to negotiate termination, and handed in his building security pass on Wednesday. The masthead also reports that network insiders have indicated that Llewellyn “might not be the only figure to depart Seven as the Spotlight scandal shakes out.”

Speaking anonymously to The Sydney Morning Herald, a senior Seven executive described Llewellyn as “a dead man walking.”

“He has appointed lawyers. The position is pretty untenable.”

Seven has declined to comment.

Llewellyn’s departure comes after ex-Spotlight producer Taylor Auerbach took to the stand in Lehrmann‘s case against Network 10 and Lisa Wilkinson last week. 

In both a sworn affidavit and his testimony to the court, Auerbach detailed the lengths to which the program allegedly went to secure its now infamous interviews with Lehrmann – including reimbursement for illicit drugs and sex workers, $10,300 on Thai massages, several expensive dinners, and a $401.83 round of golf in Tasmania. This was on top of the company’s decision to pay for Lehrmann’s rent in Sydney, which had already been widely reported.

Auerbach also claims that the show was provided with thousands of pages of confidential documents that Lehrmann had in an “e-brief” for his criminal trial, but which were not tendered in court.

In response, Auerbach said he had been indirectly asked to “delete any materials that could be damaging for Seven” by lawyer Richard Keegan in the days ahead of the Spotlight interviews going to air, and that Mark Llewellyn suggested that he “wipe all contact” with Lehrmann ahead of the interviews airing. 

See Also: Taylor Auerbach takes to the stand in Bruce Lehrmann trial

Seven denies all of Auerbach’s accusations of wrongdoing, with a spokesperson saying the network was “appalled” at the allegations.

“Seven shares Justice Lee’s concerns about allegations being thrown around like a gatling gun with no opportunity for them to be met,” a spokesperson said last week.

“Seven again confirms that Mr Auerbach was never offered a promotion or a pay rise in late 2022 or afterwards.

“Seven also wishes to make clear that it never reimbursed Bruce Lehrmann for expenditure that had allegedly been used to pay for illegal drugs or prostitutes.  Again, the invoice referred to in court does not suggest this is the case.”

Justice Michael Lee is scheduled to deliver his judgment in Lehrmann’s case on Monday 15 April.

The renaissance of print is continuing with the launch of B.H. The new magazine is published by the team at men’s lifestyle brand Boss Hunting.

Helping coordinate the project is publisher Richard Clune and his creative agency Bleue. Clune has had a long career as a journalist. Most recently he was editor-in-chief of GQ and then Robb Report.

The team are calling B.H. more than a simple extension of Boss Hunting’s digital platforms.

B.H. does share some of the ethos that appeals to the Boss Hunting audience – “high-quality, hyper-relevant content to Australian men aged 18-40”.

The publishers have explained, “the print title sets an unrivalled agenda in domestic men’s lifestyle publishing with engaging, stylish and peerless storytelling that is also proudly Australian”.

Inside the new B.H. magazine

The key pillars of the title are motors, watches, travel, style, gear/pop culture, and devour [aka food].

The launch edition has an exclusive feature with award-winning Australian actor Joel Edgerton. Also the world’s most travelled man Fred Finn, and lunch with Ferrari F1 driver Charles Leclerc (at Maranello, the home of Ferrari).

There is also coverage of luxury watches plus an interview with Australian watchmaker Reuben Schoots.

Other launch features include New Zealand ‘gumboot luxury’ and Porsche’s new, all-electric Macan.

B.H. also uncovers the secrets to building a social media empire with chef-turned-creator Andy Hearnden.

Boss Hunting co-founders Jack Slade and James Want

Editor-in-chief James Want and MD Jack Slade

“Jack [business partner] and I grew up reading magazines, they are the reason Boss Hunting exists,” the band’s co-founder and B.H. editor-in-chief James Want said this week.

“It was always a dream to one day introduce a print format that would elevate the B.H. brand and we couldn’t be happier with the results. We’re pushing back against the algorithmic demands of digital, growing our audience, and repositioning our brand while taking our competitors, and the incumbents, head-on.”

Boss Hunting co-founder and managing director Jack Slade added: “We’re a proudly Australia-first product and have never lost the lust for delivering engaging, quality content to Aussie men. Boss Hunting continues to lead the way in the Australian men’s lifestyle category, and we know this magazine will further excite and engage while also attracting a wealth of newcomers.”

Publisher Richard Clune

Meet the B.H. team

In addition to Boss Hunting co-founders Want and Slade, and publisher Clune, deputy editor and subbing duties were handled by Karlie Verkerk (ex-Gourmet Traveller).

Boss Hunting commercial manager John McMahon was responsible for a debut B.H. client list that includes IWC, Grand Seiko, Hublot, TAG Heuer, Kia, Tudor, BOSS, Rimowa, Franck Muller, Crown Sydney, Patrón, Grey Goose, Langtons, B&O and Brabus.

The initial plan is to publish two magazines a year. Volume 2 is due on newsstands in October 2024.

B.H. Volume 1: Inside the first edition

Total pages: 162 pages
Ad pages: 35
Pages about travel: 35
Pages about watches: 15
Price: $20
Subscription: $40 (biannual)
Cover boast: “A life well lived.”

The Coles Finest brand has been growing rapidly since its inception just over 10 years ago, becoming a verifiable treat option for customers, particularly as the cost of living crisis drives up the costs of a weekly shop.

In response, Coles has invested significantly in its premium private label, culminating in its latest rebranding project by branding and design independent, Hulsbosch.

The rebrand has seen results that are “exceeding expectations,” says Charlotte Rhodes, general manager of Coles Group owned brand, quality, and sustainable sourcing.

An Australian survey conducted in July 2023 found around 75% of respondents will switch their supermarket in order to save money. However, speaking to the growth Finest experienced despite being the most expensive of the three Coles private food ranges, Rhodes contends, “customers still want a treat, and they want to be able to indulge and enjoy something.”

“It’s growing really quickly. It’s really big,” says Rhodes. Speaking to Mediaweek, Rhodes describes what drove the supermarket’s decision to invest in further elevating the top of its tiered private range – the broadest top-tier range in Australia, according to Rhodes: a response to customer feedback, a path towards longevity, and a desire to offer a unique shopping experience.

Charlotte Rhodes

“I think people will be surprised how much we talk to customers all the time about things like packaging, as well as the products,” says Rhodes. “In Australia we have a wonderfully wide choice of where you can buy food. Customers can go and shop wherever they want to shop, and we hope we give them an offer that entices them to come into our stores.”

However, one of the most powerful differentiating factors supermarkets have in their arsenal is their private ranges. For Coles, its three-pronged approach, referenced internally as “good, better, best”, also includes the midrange Coles Own brand, known for its ubiquitous red tab, as well as the entry-price point range, Simply.

Rhodes says Coles customers appreciate the tiered brand offering:“Customers like a tiered range because it helps them balance their budget, but also helps them make the right decision or the right quality for their everyday needs. That is very important.

“Customers always consistently tell us it really helps them because it helps them edit their shop.”

As Rhodes describes, Hulsbosch joined the effort to bolster brand affinity for the Coles Finest range not just to capitalise on existing growth, but to future-proof the brand, aiming to inspire customer love and loyalty.

Rhodes gives the example, “so if you fall in love with one of my favourites, which is the Finest honey, you can only get it with us.” She describes the rebranding with Hulsbosch across both the key visuals and the products themselves.

“Hulsbosch were incredible because they really listen to our customers to understand what they want, what we want,” says Rhodes. “They helped us keep what was really important to us, the real essence of what the brand really stands for.”

When it came to the visuals, Hulsbosch had the task of preserving Coles and the Finest range’s heritage and identity, while reimagining it to better resonate with the modern consumer. “We went on a wonderful creative journey with them to say, what are the pieces of the brands that really work?”

“There were key things that we didn’t want to lose,” she continues. “Our key brand assets, which is obviously the Finest logo, the Coles logo, that lovely experience, the ‘difference stamp’ we’ve got on it on all the products.”

Over the course of a few months, Coles and Hulsbosch rebranded the Finest products, introducing the hallmark “band of quality,” wrapped packaging with its honeycomb motif.  Rhodes further notes the team decided to keep the black assets of the packing as a staple, but change up the food photography.

“You can start to see that coming through, and it’s really delicious, and it really pops out,” she says.

In addition to its position in the everyday affordable luxury space, one of the ways Hulsbosch and Coles have been earning brand loyalty from customers is by tapping into the market of special, occasional moments.

The recent range of Coles Finest Swiss Easter Eggs, for example, was sourced from a heritage Swiss chocolatier company which has been in existence for over 130 years. The brand also circulated a limited edition range of brioche hot cross buns, as well as a spiced fruit variety.

“They’re very special moments,” says Rhodes, “Normally when the family gets together, we want to show off a little too.”

Most recently, Coles hot cross buns were featured in its ongoing Great Lengths for Quality campaign by agency Smith Street – a platform designed to champion Coles suppliers, from prawns to tomatoes, and quell the curiosity of customers. “This is another thing that’s then born out of understanding what customers want, but also gives us an opportunity to talk about what we do as an organisation,” says Rhodes.

“And customers are fascinated about how we actually bring food to their table.”

See also: Coles and News Corp partner on national campaign to make dinner time cheaper

7NEWS Spotlight will investigate the worldwide shortage of Ozempic in a special TV event, featuring a studio audience and a panel of Australia’s top medical experts to explain everything about the Hollywood wonder drug.

The Ozempic Revolution premieres Sunday 14 April at 8:45 pm on Channel Seven and 7plus. 

Originally manufactured for people with Type 2 diabetes, Ozempic is now widely in demand as a remedy for weight loss.

Australian PR expert Roxy Jacenko will be featured on the program and will open up about her Ozempic overdose. 

“They [doctors] had never seen this before,” she tells the program. “My whole body was shaking. I couldn’t control my legs… it’s like I had no control of my body.”

Host Michael User, who will be co-presenting alongside Sarah Greenhalgh, said Australia is on the verge of a health revolution and “the emotion in this topic is supercharged at the moment”.

“People need Ozempic for diabetes and weight loss. They just want facts, information and help. Not judgement,” he said. “And that’s what we provide with our medical experts and panel members.

“For some this is lifesaving. Some are desperate. Many are worried about supply. But there’s no doubt we’re about to see a radical shift in the treatment of obesity in Australia.”

The new 7NEWS Spotlight program comes amidst the fallout of Bruce Lehrmann’s defamation case. Mark Llewellyn, executive producer of Spotlight, is reportedly leaving the network. He has been working as EP of the show since 2020.

The Australian reports that Llewellyn has engaged employment lawyer, John Laxon, as he seeks to negotiate termination, and handed in his building security pass on Wednesday. The masthead also reports that network insiders have indicated that Llewellyn “might not be the only figure to depart Seven as the Spotlight scandal shakes out.”

Speaking anonymously to The Sydney Morning Herald, a senior Seven executive described Llewellyn as “a dead man walking.”

“He has appointed lawyers. The position is pretty untenable.”

Seven has declined to comment.

Llewellyn’s departure comes after ex-Spotlight producer Taylor Auerbach took to the stand in Lehrmann‘s case against Network 10 and Lisa Wilkinson last week. 

In both a sworn affidavit and his testimony to the court, Auerbach detailed the lengths to which the program allegedly went to secure its now infamous interviews with Lehrmann – including reimbursement for illicit drugs and sex workers, $10,300 on Thai massages, several expensive dinners, and a $401.83 round of golf in Tasmania. This was on top of the company’s decision to pay for Lehrmann’s rent in Sydney, which had already been widely reported.

At 10:15am on Monday 15 April, Federal Court Justice Michael Lee will deliver his judgment in the case.

See also: Roundup: Lehrmann trial judgment date, TikTok launches new rewards app, Bluey

Debate Club, supported by the IAB, has announced its next debate, set to take place in Sydney on Thursday 18 April at 6pm.

The topic for April is creative versus data: which contributes more to campaign success?

Fabulate’s Steph Darmanin, Mediaocean’s Jack Scrivener, and Adform’s Sara Muller will argue for creativity, while iProspect’s Heloise Parlett, Just Egg’s Alex Martin, and Uber’s Julia Edwards will make data’s case.

Mediaweek‘s chief growth director Ricky Chanana will be on the judging panel, joined by IAB’s Gai Le Roy, Futur’s Willian Vargas, Criteo’s Taran Singh and Nola Solomon, and Flashtalking’s Georgia Brammer.

The upcoming debate, sponsored by media automation company Flashtalking, coincides with Mediaweek‘s partnership with Debate Club, to further its goal of bringing people together and sparking conversations that drive thought leadership and innovation in the media industry.

“With Debate Club’s focus on fostering insightful discussions on topics that are incredibly valuable in the media and marketing industry, and Mediaweek‘s expertise in the same area but in trade publications, this collaboration promises to deliver valuable content and insights to professionals across the board,” Chanana said of the partnership.

“Together, we look forward to making a meaningful impact on the industry landscape.”

In February, Chanana was a debater, argued for the rapid adoption of programmatic in traditional media channels such as out of home and connected TV alongside Caitlin Huskins, commercial director at Azerion JAPAC, and Hillary Xu, senior DV360 Lead at Google.

“The point we’re trying to make here is [that programmatic] will be the default. That means 90-95% of all buying will go to programmatic by default,” Chanana argued.

April Debate Club:

Time: 18 April, doors open at 6pm, Debate starts at 6:30pm
Location: Flare HR, 309 Kent St, Sydney NSW 2000
RSVP here

AFL Gather Round 2024 as broadcast by Fox Footy recorded the most minutes streamed of any AFL round in the short history of Kayo Sports. Across the four-day round in Adelaide, 252 million minutes were streamed.

That’s not much of an indication of how many people tuned in. But confirmation of how popular the weekend was for Kayo Sports streaming customers. More detailed viewing figures should be available for people watching subscription TV when data from Foxtel Media measurement partner Kantar becomes available.

A key contributor to the Fox Footy coverage consumed via Kayo Sports is Jason Dunstall.

Former Hawthorn champion full forward Dunstall has been with Fox Footy for most of his post-playing career. “It would be over 20 years,” the man known as The Chief on some of the programs he appears on told Mediaweek.

“All that means is that I am very old,” he laughed.

Jason Dunstall supporting the Big Freeze MND fundraiser.
Top image: Dunstall with The Bounce team Andrew Gaze, Ben Dixon, Bernie Vince and Cameron Mooney

See also: Fox Footy and Seven are the key players as all media descend on Adelaide for Gather Round

The Fox Footy audience can see Dunstall contributing special comments on some weekend games. He is also the host of the channel’s popular Sunday evening show The Bounce. On radio, he’s part of the Friday Huddle on Triple M.

His footy season duties range from the fun of The Bounce, and the radio work, to more serious analysis during a Fox Footy match.

Dunstall enjoys the mix of programming he works on. He told Mediaweek, “We can be far too serious about the game at times. It is nice to be able to balance it with a bit of a light-hearted look. There is nothing wrong with poking fun at the game when you get an opportunity.

“We don’t poke fun at anyone more than we poke fun at ourselves. It is important to have a sense of humour around the football.”

Dunstall said not everybody takes on board the humour as it was intended. “You can’t please everyone in this business. So be it. We don’t do anything out of malice. We always poke fun at ourselves before we have a go at anyone else.”

Dunstall (top right) with Triple M Friday Huddle colleagues in Adelaide: Nathan Brown (top left) and Mark Howard and Luke Darcy (front)

Who’s who on The Bounce

The 2024 season of the Sunday night show sees the full complement of regulars returning. Dunstall is joined by Andrew Gaze, Cameron Mooney, Bernie Vince and Ben Dixon. “We are also working with Collingwood AFLW player Ruby Schleicher this year. She is an absolute star and keeps us in touch with the younger brigade. She does a few of the challenges on The Bounce.”

Bernie Vince is one of The Bounce team not seen much on other Fox Footy programming. But Dunstall noted he’s an important part of the Sunday show. “He’s got a cheeky lovable larrikin feel about him. He likes having a little bit of fun. He can be a bit loose and that suits The Bounce perfectly.”

While Dunstall is the host and ringmaster of The Bounce, he points to someone else as the main attraction. “Gazey is the star of the show. Even when he’s not trying to be funny he makes you laugh. His natural reactions to everything make us all laugh. He is such a normal, straight guy but he loves a laugh. He loses it regularly which is just so funny.

“When you put him in a situation where he needs to be physically active, his lack of physical ability and coordination is mind-boggling. Especially considering he was a superstar sportsman.”

Analysing the game on Fox Footy

Across the large football family at Fox Footy, Dunstall doesn’t have any favourites. “I am happy to work with anyone. We tend to work in teams. We have a great Thursday night team on Fox – Sarah Jones, myself, David King and Leigh Montagna. Kingy and Joey [Montagna] look in detail at the statistics while I look at just what I am seeing on the ground.

“Over the course of a weekend, I get to work with others too. I generally feel we have the best AFL callers anywhere – Anthony Hudson and Dwayne Russell.”

Dunstall’s Fox Footy colleague Dwayne Russell at Norwood Oval for the AFL Gather Round

Fox Footy soon to call every game

Like the rest of the team at Fox Footy, Dunstall is looking forward to the 2025 season. “We will get to do every game instead of just a studio hosting for some matches.”

When asked if he was ready for any extra duties, he grinned and said: “I’m not sure I’m capable at my age. From a channel perspective, it will be great to have all our own people. We will get to do everything just the way we want to do it.”

Looking at the stats from the previous week and checking a team’s form is part of Dunstall’s weekly prep for a new round.

He won’t overdo it though. “I try not to have too many preconceived ideas. I like to comment on what I’m seeing during a game.”

During his playing career, Dunstall was a one-team player. He was 14 years with Hawthorn, with an impressive haul of 1,254 goals. He was part of a very successful team. During that time he knocked back an offer to return to Queensland and join Brisbane.

Fox Footy’s Michael Neill with hosts Sarah Jones, Jason Dunstall, David King and Leigh Montagna

Similarly, he’s not going anywhere else in his media career. “I manage the relationship with Fox. There’s no thought of me going anywhere else. As long as they want me I’m happy to stay.”

After football, in addition to his media work, Dunstall was on the Hawthorn board for a decade. “We introduced a cap on the amount of time you could spend on the board. I did my three terms then it was time to pass it to someone else.”

Dunstall’s term at Fox Footy still has some time to run and he’ll continue to be an important part of what will be a growing team in preparation for season 2025.

The viewing record the team at Fox Footy broke for Gather Round coverage

See also: Foxtel Upfront 2024: Kantar Media partnership to deliver comprehensive ratings data

Time Out has expanded its coverage across Australia with the aim of becoming the go-to destination to inspire locals and tourists to experience what this country has to offer.

This comes as the publisher launches a consumer campaign with travel site Wotif as its launch sponsor.

Kaylie Smith, managing director of Time Out Media APAC, told Mediaweek that while the publication has worked hard at building a strong presence in Sydney and Melbourne since 2007, it will now curate content about the best of Australia to attract a wider national audience.

“The fact that in Australia, Time Out is already in the top ten lifestyle digital platforms gives us the confidence to engage our audience and advertising clients now with a national offering, too.”

The content will include the best things to do, see, eat and drink, arts and culture, travel news and recommendations nationwide.

Along with this expansion, Smith said that Time Out also offers exciting partnership opportunities with upcoming activities as part of its commitment to celebrating the local culinary and cultural communities.

The expansion includes complementing the ongoing content creation – the Time Out Food & Drink Awards 2024 (in Melbourne and Sydney) and the Time Out Arts & Culture Awards 2024 across Australia.

Impactful advertising opportunities: What Time Out’s new proposition signifies for the business

This new proposition of complementing the content and expanding Time Out’s city content in the APAC region follows the same steps as the business in the US and the UK, where it has seen success and growth due to several initiatives.

“For advertisers and clients, this new national proposition means that we can offer them even more impactful advertising opportunities,” she said.

The proposition comes as Time Out has also launched a consumer campaign with travel site Wotif as its launch sponsor. The campaign will consist of national digital and video content created by Time Out’s local expert journalists across the website and social media.

It will also drive awareness to support the national launch of Time Out Australia.

Smith said: “We will launch Time Out’s Cult(ure) Club, a curated collective of local tastemakers with a cult-like following.”

“Furthermore, there will be a UGC social campaign to engage our audience by challenging them to ‘Show us the Best of Australia’; selected video submissions can stand to win a dream holiday to the Northern Territory worth $10K sponsored by Northern Territory Tourism.”

Smith explained that part of Time Out’s Cult(ure) Club campaign is to work with local tastemakers, from creatives to foodies, musicians, and others, from around the country and with a cult-like following.

“These are all engaging and inspirational individuals who will delve into their local scenes to take Time Out’s audience on a journey to their hidden gems across Australia.”

“They are aligned with our ethos of inspiring and helping people to go out through authentic insights. Time Out content will always be created by our local expert journalists, but alongside this, there may be opportunities to continue to work with these kinds of tastemakers when it’s a good fit and aligns with our brand,” she added.

Time Out, which began in London in 1968, has evolved to become a global network across 333 cities and 59 countries. Its global monthly brand audience is 136 million, and it uses multiple channels, from web, mobile, email, video, and social to Live Events and Experiences.

“We meet our audience where they take inspiration and make decisions. The audience we reach is valuable: it’s experience–hungry and active. From our data insights, we know that we don’t just drive awareness but also action when our audience engages with our brand,” Smith said.

“All this enables us to deliver bespoke, creative advertising solutions across numerous digital platforms, which can include experiential elements too, always rooted in authentic story-telling – we offer a credible and authentic route into the passions of a highly engaged audience,” she added.

Smith on the media landscape and the year ahead for Time Out

Looking at the industry landscape and the impact of Meta’s exit from the news media bargaining code, Smith acknowledged that the tech giant’s decision will impact news publishers in Australia and their contribution.

For Time Out she noted that the publication has a diversified audience as a result of the multiple channels it distributes its content.

She said of their strategy: “We continue to innovate and develop our unique content across all of our multiple channels – from web, mobile, email, video, and social to Live Events and Experiences – to engage and grow this audience and meet them where they take inspiration and make decisions.”

Smith said the industry can expect Time Out to cement its stance as a global brand with a national footprint and a local voice in the year ahead.

She said the publisher would offer its advertising clients bespoke solutions to connect with its best of the city content and experience-hungry audience not just at the city level but also on regional, national, APAC, and global levels.

“You will see more content in addition to our city-specific content, which we continue to develop across all of our channels.

“We continue to invest in short-form video, and we are looking forward to bringing our creativity and strategy to a wider roster of advertising clients through our bespoke 360-degree campaigns,” she added.

M&C Saatchi Group has appointed Rob Doubal and Laurence Thomson as global joint chief creative officers, set to assume their newly-created roles later this year. The duo, known in the industry as Rob and Lolly, move from their previous roles as joint CCOs and co-presidents at McCann London.

M&C Saatchi group CEO for Australia and New Zealand, Justin Graham, said the appointment was “a powerful announcement,” especially following the recent appointment of Steve Coll as AUNZ CCO late last year.  

“I’m thrilled to welcome Rob and Lolly to our creative ranks,” said Graham. “The incredible credentials and renowned creativity the duo will bring are testament to the direction the global M&C Saatchi Group business is going.”

Graham said the creative agency’s underlying commitment is to drive innovation through its people.

“Together, with Steve’s powerhouse creative team that has recently welcomed Scott Dettrick who joins Emma Robbins as joint national ECD, we firmly believe in the strength of our team’s ambition. As we roll as one, it is our collective priority to elevate our agency group offer as the leading creative solutions partner for our valued clients.”

See also: M&C Saatchi welcomes Steve Coll as group chief creative officer AUNZ

Doubal and Thomson have worked together for over two decades, during which they have worked with brands such as Xbox, Just Eat, Microsoft, Aldi, and SKY. Their portfolio includes over 100 Cannes Lions and 800 awards from major international shows.

Initially joining forces in 2006 at Mother London and Wieden+Kennedy, the duo later moved to McCann London in 2012, where they were elevated to the positions of regional CCOs for the UK in 2019.

In a joint statement, the pair said: “We couldn’t be more delighted to be joining M&C Saatchi as global CCOs. It’s an agency with one of the most famous names in advertising history and a legacy of creative brilliance. A truly iconic brand with some fantastic offices around the world.

“Driving fame and commerce by leveraging art and creativity is what we love to do and joining the new team with a shared ambition to make M&C Saatchi a global powerhouse with creativity at its core got us very excited.

“Given the speed of change in our industry, harnessing M&C Saatchi’s ‘brutal simplicity of thought’ philosophy with Zaid [Al Qassab, global CEO] and the teams was an  opportunity we simply couldn’t turn down. We can’t wait to get started.” 

See also: M&C Saatchi Performance announces key leadership changes to global team

–

Top Image: Rob Doubal and Laurence Thomson

Meta has launched new tools to help prevent sextortion and online intimate image abuse on Instagram to protect youth and teens and make it more difficult for potential scammers and criminals to find and interact with them. 

The tech giant is testing new ways of helping people detect potential sextortion scams, encouraging them to report and empower them to say no to anything that makes them feel uncomfortable.

Mia Garlick, Meta’s regional policy director, said the new measures will help protect young people from scammers.

“We are focused on doing everything we can to stop these horrific scams. We will continue to invest in tools and partnerships to support young people to know they can say no to sharing anything that makes them uncomfortable and to provide resources should they find themselves in this situation.”

She added Meta will continue to remain committed to working with its broader community and local law enforcement, including the Australian Federal Police, the Office of the eSafety Commissioner, the Australian Centre for Combating Child Exploitation and local youth online safety partners, to remind young people of the dangers of sending online images of a sexual nature on Meta’s apps and across the internet.

Nudity protection in DMs

Among the new tools that will undergo testing is a new nudity protection feature on Instagram, which will blur images detected as containing nudity in DMs and protect users from scammers who may send nude images to trick people into sending their own images in return.

Meta noted that when the feature is turned on, people sending images containing nudity will see a message reminding them to be cautious when sending sensitive images, which can be unsent if they change their mind.

Meanwhile, forwarding a nude image received will activate a message encouraging them to reconsider. If an image containing nudity is received, it will automatically be blurred under a warning screen, meaning the recipient isn’t confronted with a nude image, and they can choose whether or not to view it.

The social media platform will also begin testing a message encouraging people not to feel pressure to respond and provide options of blocking the sender and reporting the chat. People will also be directed to safety tips, developed with guidance from experts, about the potential risks involved.

Preventing Potential Scammers from Connecting with Teens

Instagram is also developing technology to help identify where accounts may potentially be engaging in sextortion scams based on a range of signals that could indicate sextortion behaviour.

The tech giant noted that while such signals are not necessarily evidence that an account has broken the platform’s rules, its precautionary steps to prevent these accounts from finding and interacting with teen accounts is critical.

Any message requests from potential sextortion accounts that try to send will go straight to the recipient’s hidden requests folder, meaning they won’t be notified of the message and never have to see it.

For those already chatting to potential scam or sextortion accounts, Safety Notices wil be shown to encourage them to report any threats.

Instagram is also testing not showing the “Message” option on a teen’s profile to potential sextortion accounts, even if they’re already connected. The platform will start testing hiding teens from these accounts in people’s followers, following and like lists and making it harder for potential sextortion accounts to find teen accounts in Search results. 

New Education Resources

The Meta platform will also test new pop-up messages for who may have interacted with an account which may have been removed for sextortion. The message will direct them to expert-backed resources, including Instagram’s Stop Sextortion Hub, support helplines, the option to reach out to a friend, StopNCII.org for those over 18, and Take It Down for those under 18.

New Child Safety Helplines

Instagram is also testing new child safety helplines in the in-app reporting flows, which will allow teens to report relevant issues, such as nudity, threats to share private images or sexual exploitation or solicitation. They will be directed to local child safety helplines where available. 

Meta’s new tools on Instagram comes off that back of its partnership with the Australian Federal Police-led Australian Centre to Counter Child Exploitation (ACCCE), Kids Helpline and US-based organisation NoFiltr last year.

Together, they launched a community service announcement to inform young people about the dangers of online sextortion.

Meta also launched Take It Down; a global platform that lets young people take back control of their intimate images and helps prevent them being shared online – taking power away from scammers.

TikTok contributed $1.1 billion to Australia’s GDP and supported nearly 13,000 jobs in the last financial year, the inaugural TikTok Economic Impact Report conducted by Oxford Economics has revealed.

More than 8.5 million Australians on the platform were influenced to buy, visit, or donate to more than 350,000 businesses using TikTok, according to the report.

Investments in advertising and marketing on TikTok (FY23) generated $1 billion in direct revenue for Australian businesses, and with flow on impacts, the GDP contribution grew to $1.1 billion.

Tora Brophy, head of SMB at TikTok, told Mediaweek that the report’s results “paint an optimistic picture for the year ahead for TikTok, Aussie businesses, brands, and entrepreneurs.”

 “I believe there’s a huge headroom for even more businesses to be successful by embracing their creativity and simply starting to make TikToks.”

Brophy noted the platform presents a cost effective way for businesses of different shapes and sizes to grow and connect with customers, without a hefty advertising budget.

“We know that businesses of all shapes and sizes, and within different industries, succeed using TikTok, as 78% of business owners said that the platform had a positive impact at expanding their reach, with an additional 76% attributing TikTok to growing their brand loyalty with existing customers.”
 
The report found that entertainment was the number one reason people across the country engaged with the platform. In regional centres, DIY and home were the top content topics, while metro audiences leaned more into the arts, sport, and politics.
 
TikTok For Business, the hub for advertisers on the platform, was embraced more by younger businesses, according to the study.
 
In the sectors surveyed, 54% of businesses aged between five and nine years reported using TikTok at least once a month for advertising and marketing purposes, followed by 42% of businesses under five years old. It found that 38% of users, or up to 3.2 million people, reported purchasing a product or service recommended on the platform at least once a month during FY23.
 
Meanwhile, 77% of businesses surveyed said TikTok allowed them to reach new Australian audiences.
 
3.5 million people, or 41% based on TikTok’s Australian user base, visited a TikTok-recommended restaurant or shop at least once. Meanwhile, 21%, or 1.8 million people purchased music or concert tickets after discovering music on the platform.
 
An Oxford Economics spokesperson said TikTok can act as a “signpost” to the real world, offering people a way to discover new places to visit and new products and services.
 
“In fact, millions of people have visited a restaurant or shop, or purchased music or bought concert tickets after watching TikToks. This means businesses can, and do, really leverage the platform to grow.”
 
Brett Armstrong, general manager of global business solutions at TikTok, noted how integral to Australia’s social fabric the platform has become.
 
“Our unique recommendation system focuses on engagement and interests, rather than follower numbers. This allows both new and established businesses to tap into popular trends and culture without the need for big marketing resources.”

White Fever (iview) is a wild new sitcom about Jane (Ra Chapman), a Korean adoptee who was brought to Australia as a young girl. Now she’s wondering why she is not attracted to Asian men and prefers white men. And specifically, hairy ginger ones.

Chapman, who created the concept, has fun flipping around a fetish. White Fever is funny, and it’s good whenever it’s about the search for her heritage. When her childhood doll comes to life though, it gets a bit too bonkers. Good to see some local original comedy though.

Billie Piper in Scoop

Billie Piper steals the show in Scoop

Scoop (Netflix) is a surprisingly good movie about Prince Andrew’s infamous “I don’t sweat” interview. Played here by Rufus Sewell, and looking uncannily like him, the Queen’s favourite son comes across as entitled and delusional, and it’s hilarious. Gillian Anderson playing BBC interviewee Emily Maitlis is magnificent, as always.

But Scoop belongs to Billie Piper who is sensational as talent booker Sam McAlister. Sassy but self-doubting, she snags the interview after being tipped off that sex Jeffrey Epstein (Colin Wells) was about to be arrested for sex offences. Co-starring Keeley Hawes, Romola Garai, Connor Swindells and Amanda Redman, this is a must-see.

Another equally excellent British production is Truelove (Foxtel/Binge). It’s a harder watch, particularly for viewers of a certain age, with a bunch of 70-something friends making a drunken pact after a funeral. Agreeing to bump each other off in the event of a terminal diagnosis, that promise quickly comes back to haunt them.

Truelove

Starring Lindsay Duncan, Sue Johnston, Peter Egan and Karl Johnson, this is brilliant and uncompromising. Also very good to see a drama about older people, especially given how under-represented that age group is on TV.

Neighbours (10) will soon see Erinsborough with its own retirement village. It will bring back Harold (Ian Smith) with other returnees to be announced. Neighbours respects the audience and its history, and it also remembers that Harold (and Madge) used to get more fan mail than any of the younger cast members. 

This week’s Meeting of the Minds sees Bard Barber and Tori Fraser from brand and design agency Houston reveal their leadership heroes, current streaming binge, and career goals.

The Mediaweek series showcases their diverse perspectives, thoughts and opinions by bringing together two different points of view from an industry rookie and an experienced expert.

Bard Barber, Head of New Business Development, Houston

Favourite podcast/read – British GQ – it’s been 20 years since I left Scotland, but it’s nice to keep across stuff from Old Blighty. And nothing beats kicking back with a glass of something nice and a physical copy to thumb through – weird how that feels like a treat these days.

Current streaming binge – The latest Fargo, properly dark humour stuff. Jon Hamm plays a character who is fairly horrific. Also, I never ever watched Mad Men, is that strange given I worked 15 odd years in advertising? Although I did work at BWM for 6 years, so maybe I lived Mad Men instead… great times indeed.

Guilty pleasure content – Below Deck Australia – drama on the high seas. Sun, Sea, Sand and Sex… you know the drill. What more could you want?

What do you have on repeat – These days it’s dub techno and deep house mixes on SoundCloud – I was a bit of a clubber back in the 90s in Scotland, and dance music has just stayed with me… it’s always pumping through my headphones at work. Sorry Daye [Moffitt], I know you’d rather be talking jive.

Best career advice – Know your stuff/presentation/project back to front and inside out, and never assume the other guy will have his shit together either – this was after a particularly bad meeting, and it’s really stuck. Ultimately, whether you like it or not, it’s down to the Suits to get it right and cop it when it goes off the rails.

Leadership hero – Captain Jason, Below Deck Australia. Man crush.

Best training course/session – I learn on the job, and I am still learning. The people around me are the best trainers.

I wish someone had told me – Play lotto more?

Actually, and I know it’s a cliché, but it’s really about living in the moment. Savour every minute. Don’t hold back for a rainy day, don’t save things for special ‘only’. As you get older, it’s simple attrition, people around you get sick and worse. A good friend of mine has a great, insightful turn of phrase; “how many summers do you have left?” Not as many as we’d hope, I’m sure. Get out there and enjoy them.

Favourite place to network – Networking is a constant, it’s not a place or a time. It’s about continuality connecting dots, connecting people, ideas, opportunities. And, what goes around, comes around – it doesn’t matter if the conversations you have and the parties you put together don’t directly benefit you… in time, they pay off.

Something that’s surprised you about the industry – I’ve been lucky enough to work client side and agency side – the difference is stark! One is not better than the other. It’s just that the dynamics, the pressures and goals are so different – even though we are kind of all working in the same space.

What is your hot take on the industry – Align on the problem we are solving – build consistent and ownable brand foundations; a sharp, compelling positioning and story, distinctive long-term brand assets, and truly embed it in your company’s culture. Get these right and you’ll always have an edge.

Career goal for 2024 – I’ve just turned 50, so I guess my goal is to keep my career alive for as long as I can!

In all seriousness though – it does run through my head about where/what might be next. Am I still relevant? What is my offering? Is there a ‘use-by’ date in our category? So, a bit of uncertainty I think in terms of career, at my stage in life.

To be honest, I’d be happy to stay with Stu [O’Brien] and the crew at Houston until the bitter end; it’s an amazing place, and I think we do great things.

Tori Fraser, Account Manager, Houston

Favourite podcast/read – I’m not so much of a big reader (working on it in 2024!). But you can almost guarantee anytime I’ve got my AirPods in around the house, I’m diving into the archive of drama from the Scandal series by Shameless pod. Nothing better than getting the lowdown of celeb controversies and their rises and falls of fame over the years – juicy!

Current streaming binge –  Friends is back on rotation for, I’d say maybe the twelfth time? Cut between Kath and Kim to keep things noice, different, unusual.

What do you have on repeat – Jazz House music. Give Berlioz (hot house particularly) a run and transport yourself to a new-age underground bar in New Orleans. The perfect background for *headphones in, focus time* at work.

Best career advice – Ask why. Learn why something is particularly good or bad, or done in a particular way. Not just “because that’s how we do it.” How can I then apply that curiosity and reason, that why, to what I’m doing, or be able to pick up what makes something worthwhile on projects in the future?

Leadership hero –  I don’t think we can hang our hat on one person or character to be a hero. I look to different leaders for different reasons (my grandpa, first aid responders, my mentors at work), but feel everyone has it in them to be a hero to the next person.

Best training course/session – Being thrown in the deep end. There’s no better training than coming out the other side of a real-life spanner.

I wish someone had told me – How important the people I work with would become to me. Call it a ‘shared vision’ or ‘trauma bonding’ – we’ve been through it all together and I’ve found some of my fave people in workplaces over the years.

Favourite place to network – Friends of friends of friends! I’m ever working to expand my circle of familiar faces outside of work, you never know who you’ll meet on the weekends at your local. 

Something that’s surprised you about the industry – The number of people who jump at the opportunity to WFH. In a post-Covid world that’s filled with faces behind screens, I can’t get past the difference it makes collaborating and workshopping IRL. No number of Teams calls or Slack huddles can replace the collaboration that comes from being in a room with your peers. I’m team WFO (work from office) all the way. 

What is your hot take on the industry – The siloed working mentality is a thing of the past. No my team vs your team. To my point above, there’s nothing like real collaboration, more brains in the room, and departments/teams all working together. Having visibility across what each other is working on is so important – why double-handle something? 

Career goal for 2024 – I can feel this year will be a career high for me, seeing through some really challenging but exciting projects. I want to walk out of 2024 knowing we’ve broken barriers and built businesses set up to thrive in this ever-evolving world. Brand strategy is a fascinating place for my mind to be right now – lots of cool things to come!

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To take part in future editions of Meeting of the Minds please email: [email protected]

For past editions of Meeting of the Minds see here

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Top Image: Bard Barber and Tori Fraser

The Mint Partners has expanded its integrated communications services in Japan.

The independent agency has designed a specialist, dual-country marketing product focused on communications and ambassador collaborations for Japanese brands looking to target Australian and New Zealander customers. 

Miranda Bryce, managing director and Japan specialist for The Mint Partners, worked in tourism and hospitality in Japan for four years.

She and her team have recently led several campaigns in Japan for high-profile Australian and International brands, including Virgin Australia, Charles and Keith, and Roger Vivier.

Bryce noted that in 2023, there was a 23% increase in Australian tourists in Japan, leading to an appreciation of Japanese culture and demand for Japanese brands.

“The time is ripe for Japanese brands to connect with an Australian and New Zealand audience, both in Australia and on the ground in Japan,” she added. 

To help with the expanded services, The Mint Partners has hired Susie Krieble, a locally-based brand and lifestyle consultant, to provide management of activity on the ground in Tokyo and market intelligence to Mint’s Australian and New Zealand operations.

Krieble, originally from New Zealand, has lived in Japan for over seven years, working in travel and hospitality branding as well as running customised tours.

Bryce said: “She has the knowledge to surface the hidden gems within the country as well as an in-depth understanding of how to market them to an Australian and New Zealand audience.”

Recent campaigns in the Japanese market include designing and hosting a bespoke Virgin Australia flight for 10 Australian media, the launch of Charles and Keith’s flagship in Shibuya, and the Roger Vivier Spring/Summer 2023 collection launch in Tokyo.

Mint’s client roster includes The Ritz-Carlton, Seabourn, &Beyond, Champagne Bollinger, TAG Heuer, and Celine.

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Top image, left to right: Miranda Bryce and Susie Krieble

MiQ has announced that it has expanded access to its proprietary TV intelligence platform to Australia.

The platform is designed to solve fragmentation across audience viewing, data, and measurement.

Jason Scott, APAC CEO at MiQ, said streaming services and consumers leaning into ad-funded models has created new opportunities for marketers. 

“But with 69%+ audience overlap across top streaming apps, it’s no wonder brands are struggling to effectively reach their target audiences.

“MiQ Advanced TV solution, powered by TV Intelligence, solves the TV industry’s biggest challenge of fragmentation across audience viewing, data, and measurement.”

MiQ TV Intelliegence leverages viewership insights from automatic-content recognition (ACR), set-top-box (STB) technology, and regional TV currencies across 11 global data partnerships covering CTV, linear TV, and YouTube. 

MiQ said it analyses a combined 6+ trillion TV viewership and content consumption signals per month, across a deterministic data footprint of over 90 million TV sets worldwide. It then combines this data with consumer, behavioural, and purchase data to enable marketers to reach more than 500 million global CTV households. 

MiQ stated this solution allows advertisers to drive incremental reach, and discover new audiences.

Gurman Hundal, global CEO and co-founder of MiQ, said: “MiQ TV Intelligence is the only global analytics platform that gives marketers a complete view of their investment across streaming, linear, and YouTube.

“We’re excited to expand these capabilities across key markets, provide actionable insights that give marketers the confidence to run efficient campaigns across all forms of premium video, power stronger performance outcomes from a single platform, and further cement our position as the premier partner for Advanced TV.”

TV Intelligence is also available in the US, UK, and Canada with more markets to follow this year.

See also: Netflix and YouTube remain top choice for Australian audiences: YouGov

Following a competitive pitch, Time Out Australia has appointed Havas’ creative communications agency one green bean (ogb) to support its trade PR, influencer collaborations, and social media efforts as the publisher pushes its national reach.

The move follows Time Out’s March announcement of plans to broaden coverage across Australia, aiming to cater to a national audience by providing localised content covering activities, attractions, dining options, and travel insights.

To bolster the brand’s expansion efforts, ogb is set to launch a consumer brand-awareness campaign, including the introduction of Time Out’s Cult(ure) Club influencer program – a group of local tastemakers representing various niches such as creativity, gastronomy, and music, including band The Jungle Giants.

Additionally, ogb will spearhead a user generated content (UGC) social campaign, inviting Australians to show off the country’s offerings, with the chance to win a sponsored holiday worth $10,000 courtesy of Northern Territory Tourism.

Kaylie Smith, who was named the publication’s managing director in October last year, said Time Out Australia was looking forward to working with ogb on a fun and impactful campaign to support the brand’s national launch.

“People come to Time Out when they want to have a great time out: whether they are looking for a unique restaurant, an exciting day away from the city or the latest not-to-be-missed exhibition – our curated content about the best things to do, see, eat and drink is trusted and we’re excited to now also offer this inspiration across the entire country and provide our advertising clients with new opportunities,” Smith said.
 
See also: Kaylie Smith named managing director of Time Out Media APAC

Laura Byrne, head of content at ogb, added: “Time Out is known all over the world for being an in-the-know guide for locals and travellers alike, so we’re thrilled to be on board to help expand the brand nationally in Australia.

“Our sector experience across travel and lifestyle, together with our Gen Z audience expertise puts us in good stead to deliver this integrated launch campaign which we’re excited for everyone to see.”

Time Out has had a presence in Sydney and Melbourne since 2007, and said it will maintain its prominence in these cities while expanding its influence nationwide. The overarching goal, according to the publisher, is to be known as a leading authority on cultural, culinary, and travel experiences, catering to both locals and tourists.

Central to the national rollout strategy of Time Out Australia is a surge in digital and video content across the website and social media channels, curated by the publication’s local journalists.

Wotif, a prominent Australian travel platform, has been secured as a launch sponsor. A new campaign will also drive awareness of Time Out Australia‘s expanded national coverage.

Smith told Mediaweek of the Cult(ure) Club: “These are all engaging and inspirational individuals who will delve into their local scenes to take Time Out’s audience on a journey to their hidden gems across Australia.”

Australian Payments Plus (AP+) has launched an integrated campaign for BPAY payment service via independent agency Five by Five Global and media agency This is Flow.

This is Flow added AP+ to its growing roster of clients last year.

AP+ brings together eftpos, BPAY, and NPP Australia into one organisation to shape the future of payments in Australia. The organisation is also responsible for initiatives such as PayID, PayTo, ConnectID, Osko and Beem.

See also: This is Flow adds Australian Payments Plus to its client roster

Aiming to resonate with a younger audience, the campaign renders the ease of the BPAY product, especially when it comes to managing bills, by drawing on relatable, everyday scenarios with a touch of magic.

Christian Royds, senior marketing specialist at Australian Payments Plus, said: “We are thrilled to launch our latest campaign, demonstrating how BPAY can help Australians schedule and pay their bills in the security of their online banking.”

Matt Batten, executive creative director at Five by Five Global, explained: “We all have a little bit of magic in our pockets. Our ubiquitous and essential phones enable us to do so much and solve those niggling life problems with just a tap or two.

“The campaign extends the magic of BPAY from paying your bills to sorting out whatever else you’ve got going on with a dash of wishful thinking.”

The campaign will be rolled out across out-of-home (OOH), cinema, radio, broadcaster video on demand (BVOD), social media, and digital audio.

“We wanted to take that feeling of getting on top of your life-admin and dial it up,” added Becky Worley, copywriter at Five by Five Global.

Melbourne Southern Cross railway station

In December last year. Five by Five made headlines as it secured the Arubial account, a longstanding family business specialising in premium Australian wagyu beef since 1906. Arubial tasked the agency with creating a brand platform and launching a website with a content management system.

The agency’s job included developing a brand identity that matched the premium of Arubial’s product. Following a collaborative workshop, a brand purpose was established, guiding the creative direction and resulting in the tagline “Sharing Genetic Excellence.”

See also: Five by Five Global secures Arubial Wagyu beef account, launches new website and CMS

Credits: 

Five by Five 
Matt Batten: Executive creative director 
Becky Worley: Copywriter 
Sian Bedford: Designer 
Gayle Kirkbride: Client director 
Lois Vega: Senior account manager 
Louise Brugman: Senior producer 

Australian Payments Plus 
Charissa Brooks: General manager, brand and marketing 
Regina McCulloch: Executive manager, marketing 
Christian Royds: Executive manager, marketing 
Rita Phu: Brand and marketing manager

Infinity Squared 
Erin McBean: Executive producer 
Jordana Johnson: Director 
Katie Dorman: Producer 
Kate Cornish: DOP 

This Is Flow 
Catherine Rushton: Chief strategy officer 
Andrew Sarkis: Digital lead 
Clare Rogers: Business director 
Breagha Everett: Account manager 
Sierra Galloway: Senior performance executive 

Denise Drysdale was the first contestant to bid farewell to the I’m a Celebrity… Get Me Out of Here Jungle after being eliminated during the 10 April episode of the series.

Drysdale was the oldest contestant to ever enter the camp but soon realised that if she were to start her career in this day and age, she would struggle to get it off the ground.

“All the younger ones are into [social] media,” the 75-year-old told Chattr the morning after her elimination. “That to me is a whole new world… they sell themselves all the time and I never had to do that.”

Admitting that her fifty-plus-year career came from putter her “head down to do the job”, she was also aware that she had been very “lucky” in her employment. 

“If I was starting now, I don’t know whether I’d have a job,” she said. “If I had to start again, I don’t think I’d cope.”

The former Studio 10 alum also revealed that she was in awe of Stephen K Amos – particularly when it came to his stand-up.

“I’ve never ever had to go on stage and prove myself because every time I went on, I was on telly and the audience was ready for it,” she said.

“I have come up in a generation where we were allowed to make mistakes and it’s been fantastic. I’ve been so lucky.”

A big win for Denise was the opportunity to raise awareness of her chosen charity, Gotcha4Life, whose mission is to inspire and enable people to build mental fitness with the hope of a world where no one worries alone. 

10’s airing of Denise Drysdale’s I’m A Celebrity… Get Me Out Of Here! elimination episode recorded a total TV national reach of 1,270,000, a total TV national audience of 673,000, and a BVOD audience of 59,000.

Forethought, the marketing advisory, strategy and analytics company, has added Professor Ujwal Kayande, PhD, to its Professors in Residence program.

The program sees scholars with strong ties to Melbourne Business School dedicate time as in-office mentors and consultants to Forethought staff.

Ken Roberts, Forethought founder and executive chair, said the program is an innovative initiative built on a longstanding relationship with Melbourne Business School.

“We’re privileged to welcome professor Kayande to the Forethought team. His research, accolades, and teaching excellence speak volumes for the intellectual guidance he can bring to our colleagues,” he said.

Professor Kayande is a professor of Marketing at Melbourne Business School (MBS) and teaches marketing strategy and analytics in the MBA, Master of Business Analytics and Executive Education programs.

He founded the school’s Centre for Business Analytics in 2014 and was its director until 2021. He was also formerly the dean of the Beedie School of Business at Simon Fraser University in Canada.

Kayande’s research has been awarded by the American Marketing Association (Lehmann Award), European Marketing Academy (IJRM Best Paper) and the Australia-NZ Marketing Academy (Distinguished Researcher).

Kayande is the third participant of Forethought’s Professors in Residence program since it was launched in 2022. 

He follows Professor John Onto, PhD, an academic fellow in negotiations at MBS and former associate dean at Georgetown University, and professor Richard Speed, PhD, former deputy vice-chancellor (global and regional) and executive deputy dean, Faculty of Business, Economics and Law at La Trobe University, and former associate dean and Professor of Strategic Marketing at MBS.
 
“To work with people within the insights and analytics business and to help shape the interesting, intelligent products that Forethought produces is exciting,” Professor Kayande said. “I look forward to the questions and projects that come my way.”

This news comes after Forethought appointed Diane Shelton and Andrew Slot as joint managing directors last month.

See also: Forethought names Diane Shelton and Andrew Slot joint MDs

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Top image: Ken Roberts and Professor Ujwal Kayande

TV Report 11 April 2024:

Nine TV Report

NRL – Knights v Roosters

Nine’s draw for the night was the Newcastle Knights vs the Sydney Roosters, which saw the Roosters take out the close game, ending with a 22-20 win at McDonald Jones Stadium in Newcastle. The Roosters are now in the top eight with this victory. 

A Current Affair

Over on A Current Affair, the program looked into the mobile police stations hoping to rein in youth crime and met with frontline workers left astounded over a Queensland tradie pay deal. 

Seven TV Report

AFL – Demons vs Lions

Over on Seven, the Melbourne Demons went up against the Brisbane Lions at the MCG, with the Lions ending up taking the win, beating the Dees by 22 points. It was Brisbane’s first win at the MCG since 2022. 

Home & Away

Earlier in the night was Home & Away as Theo dragged his friends down with him, Tane decided it was time to own up and Eden felt betrayed.

10 TV Report

The Project

The Project on 10 looked into another record rent rise, the fight against Parkinson’s and chatted to Jimeoin with co-host Liz Ellis.

I’m A Celebrity… Get Me Out Of Here!

On 10’s I’m A Celebrity the farewells continued with this time Candice Warner leaving the South African jungle behind. 

Around the camp, Candice had many heart-to-heart conversations with campmates discussing shared experiences in the sports industry, and shedding light on the resilience and strength required to navigate the highs and lows of life in the public eye. 

ABC

7:30

7:30’s Sarah Ferguson interviewed Prime Minister Anthony Albanese and looked into the battle for the future of the Olympic Games being played out in Brisbane. 

SBS

Stanley Tucci: Searching for Italy

Actor Stanley Tucci visited the Italian island of Sardinia. Famous for its harsh, rugged landscape, crystal blue ocean, and passionately preserved traditions, Tucci learned how Sardinian food culture varies wildly throughout the island. 

Wednesday 10th Apr 2024: VOZ Total TV Ratings Overnight Top 30 – Programs ranked on reach

Total People TV Ratings

Nine’s Gordon Ramsay’s Food Stars recorded a total TV national reach of 1,213,000, a total TV national audience of 411,000, and a BVOD audience of 43,000.

Nine’s A Current Affair recorded a total TV national reach of 1,399,000, a total TV national audience of 945,000, and a BVOD audience of 62,000.

Seven’s The 1% Club recorded a total TV national reach of 1,290,000, a total TV national audience of 685,000, and a BVOD audience of 27,000.

Also on Seven, Home & Away recorded a total TV national reach of 1,237,000, a total TV national audience of 833,000, and a BVOD audience of 94,000.

10’s airing of I’m A Celebrity… Get Me Out Of Here! recorded a total TV national reach of 1,270,000, a total TV national audience of 673,000, and a BVOD audience of 59,000.

SBS’ Alone Australia recorded a total TV national reach of 574,000, a total TV national audience of 314,000, and a BVOD audience of 44,000. 

See Also: TV Report 10 April 2024: Who was the first to leave the jungle on I’m A Celebrity?

People 25-54 TV Ratings

Nine’s Gordon Ramsay’s Food Stars:
• Total TV nation reach: 459,000
• National Audience: 190,000
• BVOD Audience: 26,000

Nine’s A Current Affair:
• Total TV nation reach: 408,000
• National Audience: 248,000
• BVOD Audience: 34,000

10’s I’m A Celebrity… Get Me Out Of Here:
• Total TV nation reach: 536,000
• National Audience: 299,000 
• BVOD Audience: 36,000

Seven’s The 1% Club:
• Total TV nation reach: 398,000
• National Audience: 203,000
• BVOD Audience: 15,000

Seven’s Home & Away:
• Total TV nation reach: 375,000
• National Audience: 244,000
• BVOD Audience: 54,000

People 16-39

Nine’s Gordon Ramsay’s Food Stars:
• Total TV nation reach: 190,000
• National Audience: 75,000
• BVOD Audience: 14,000

Nine’s A Current Affair:
• Total TV nation reach: 153,000
• National Audience: 86,000
• BVOD Audience: 18,000

10’s I’m A Celebrity… Get Me Out Of Here:
• Total TV nation reach: 235,000
• National Audience: 132,000 
• BVOD Audience: 24,000

Seven’s The 1% Club:
• Total TV nation reach: 141,000
• National Audience: 74,000
• BVOD Audience: 9,000

Seven’s Home & Away:
• Total TV nation reach: 177,000
• National Audience: 119,000
• BVOD Audience: 33,000

Grocery Shoppers 18+

Nine’s Gordon Ramsay’s Food Stars:
• Total TV nation reach: 937,000
• National Audience: 320,000
• BVOD Audience: 34,000

Nine’s A Current Affair:
• Total TV nation reach: 1,094,000
• National Audience: 750,000
• BVOD Audience: 50,000

10’s I’m A Celebrity… Get Me Out Of Here:
• Total TV nation reach: 955,000
• National Audience: 501,000 
• BVOD Audience: 47,000

Seven’s The 1% Club:
• Total TV nation reach: 995,000
• National Audience: 534,000
• BVOD Audience: 22,000

Seven’s Home & Away:
• Total TV nation reach: 949,000
• National Audience: 643,000
• BVOD Audience: 75,000

Data © OzTAM and Regional TAM 2024. Not to be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without prior written consent of OzTAM and Regional TAM.