By James Manning

In between the first agency groups she spoke to in Sydney, McGarvey told Mediaweek their plan for 2019 has not deviated much from the roadmap they unveiled at last year’s major Upfront event.

“We were always looking for a couple of big shows for the back of the year. By the end of the year people have committed to so many big constructed reality shows with cooking, renovation and the like, we were looking for something to standout from those.

“We are doing The Masked Singer, which is different, a bit crazy and a proper original. The other thing, a franchise I can’t talk about yet, will be huge for us too. We are finalising the contract at present.”

McGarvey said 10 will have to move quickly on the new franchise to get it up for the very end of Q4.

She thinks the strong end to the year will see these two new 10 arrivals work well together. “One of them is new, one of them is a bit more familiar.”

See also:
10 and WIN Network secure new celebrity singing competition

Of programs that are returning this year, McGarvey spoke enthusiastically about both The Bachelor and Australian Survivor which are either in production or post-production currently.

“This year we purposely cast a different character to be The Bachelor [after the controversial Honey Badger last year]. Coming off the back of last year we needed to pivot slightly to do something different.

“Angie as The Bachelorette has many of the qualities from our two previous highest ratings seasons which featured Sam Frost and Sophie Monk. Angie comes with a girl-next-door likeability, but also humour. And she is genuinely looking for love.”

Angie Kent as The Bachelorette

Complimenting these major franchises will be programs like One Born Every Minute, Trial By Kyle and Rove’s Saturday night show slated toward the end of the year.

Dramas include a second season of Playing For Keeps, My Life Is Murder with Lucy Lawless and the recently announced The Secret She Keeps.

My Life Is Murder’s Lucy Lawless (Alexa Crowe) Bernard Curry (DI Kieran Hussey) Ebony Vagulans (Madison Feliciano)

“We have a lot of content. Big entertainment shows at 7.30 and then more innovative and diverse ideas later in the evening. Things like BodyHack 2.0 and Taboo.”

McGarvey noted they also have scripted comedy.

“We have a lot of different things. With the audiences so demanding and fragmented these days you have to really have to service them with a range of options.”

Much of the US CBS drama content goes straight to 10 Bold now where it is having a big impact. “Bold has had 18 weeks of consecutive growth and is doing great business for us. Having a secure pipeline of really great product from CBS allows us to invest in other places.”

10’s focus on Q4 will be aided by its major sporting events in that part of the year. Expect wall-to-wall promos for The Masked Singer and the mystery franchise to run during the Rugby World Cup and the Melbourne Cup Carnival.

One of 10’s marquee days will be Derby Day from Melbourne during the day and then the Rugby World Cup that evening at 8pm from Yokohama. Mark November 2 in your diary now.

See also:
Network 10 races to the finish line with big event sports

Perhaps 10’s biggest challenge with so much content about to be unloaded is how to market it all. “That is why The Masked Singer appeals to us because it creates a viral campaign for us. In other markets the big question has been, who is behind the mask? It almost takes on a life of its own in terms of publicity. It just takes off on social.”

McGarvey added: “Making a great show is only half the battle. Getting people to find it is equally challenging. Sometimes it can take an audience longer to find something and you have to be patient to let them get there.”

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Top Photo: The Secrets She Keeps: Jessica De Gouw and Laura Carmichael

In the 10 months since Future Women was launched, more than 3000 women have attended 28 of its events around Australia.

They have been treated to exclusive and occasionally off-the-record access to celebrities and CEOs, from Gail Kelly, Julie Bishop and Allison Langdon to leading entrepreneur Jane Lu, designer Deborah Sams, basketballer Liz Cambage and feminist pioneer Wendy McCarthy.

Founder Helen McCabe said the FW Social Club builds on the momentum in Sydney and Melbourne to give members even more opportunities to connect.

“We’re announcing a three-month calendar of informal meet-ups to give Gold members the chance to pop by after work and connect with like-minded professional women and hear from our handpicked speakers,” McCabe said.

The launch of the FW Social Club for Gold Members means there is no change to the $23 a month membership fee which also entitles women to discounts on premium events, merchandise, and access to exclusive online articles, resources and podcasts.

McCabe said there will be a discount for members who live outside Sydney and Melbourne.

The Melbourne events are spearheaded by Future Women editor-at-large, Jamila Rizvi.

“We have reduced the entry membership fee to encourage a really broad membership and make it affordable for students, the budget conscious, or women who are unable to attend events,” McCabe said.

Future Women is currently on a national roadshow with partner Westfield, holding intimate events with speakers who include Jessica Rowe, Em Rusciano and Rosie Batty.

“Future Women has attracted strong attention from brands wanting to reach professional women in a different environment and we are building strong relationships,” McCabe said.

At the top end of the membership packages, Future Women has offered group discounts to encourage women to bring their friends and take advantage of premium events including the FW Executive Leadership conference and VIP dinners.

The Platinum discount for five or more friends gives women who want the best seats, guaranteed tickets and the FW concierge service a membership package starting at $789 a member.

Walkley Award-winning journalists are the face of the “What Price Would You Pay?” campaign, which will roll out in the coming weeks across billboards and television, in print and online.

The campaign highlights the cost of delivering quality news, underlining the importance of good reporting to a fair and democratic society.

Created through pro bono support in partnership with Naked Communications, and with media placement donated by more than 15 media outlets, the campaign calls for donations to the Walkley Foundation, as well as appealing to people to pay for quality journalism.

“Putting yourself on the line as a journalist can come at a cost,” Walkley Foundation chief executive Louisa Graham said.

“We’re shining a light on the price that journalists pay to deliver the truth, and asking the public to think about what price they would pay for that truth. Quality journalism isn’t free – it costs a lot to produce – and we want Australians to understand that we all should subscribe, pay or donate to support the fourth estate,” she said.

As part of the campaign, investigative journalists Hugh Riminton, Louise Milligan, Michael Ware, Adele Ferguson and Hedley Thomas speak compellingly to-camera about what they’ve faced personally.

Michael Ware speaks of being kidnapped and facing the prospect of having his execution filmed with his own camera. Hugh Riminton tells of children’s bodies being thrown in open graves, “to the look in the eyes of the mother as the children are dying at your feet”. Louise Milligan talks of going to court to protect confidential sources.

Other people featured in the campaign are investigative journalists Kate McClymont and Steve Pennells, journalist Peter Greste, journalist and presenter Tracy Grimshaw and a survivor of institutional abuse, James Miller.

The campaign asks Australians to stand up for quality journalism and subscribe, support or become a member of one (or many) Australian media organisations. The campaign also encourages donations to the Walkley Public Fund. The Fund supports the Foundation’s scholarship program, funds grants for journalism projects in the public interest and programs to support the next generation of journalists through mentorship programs and training.

The Walkley Foundation is a not-for-profit foundation at the heart of the Australian media. It relies on support from corporate organisations, foundations and individuals to develop a wide range of programs including scholarships and grants.

Visit the What Price Would You Pay? website to find out how you can support the campaign. Donations to the Walkley Public Fund over $2 are tax deductible.

Watch the video here.

By Trent Thomas

Despite GoT coming to an end, there is a good chance that the show will still reverberate through the TV Demand ratings for some time to come, partly due to the two hour special The Last Watch which details the makings of the final season, premiering this week.

The Overall TV chart in Australia also had a few major changes with Brooklyn Nine-Nine dropping out of the top three for the first time this year thanks in part to Killing Eve‘s season two finale, and the first week of The Voice screening on Nine.

With the top two shows on the Overall TV charts concluding this week, a lot of the movement on the Digital Originals charts seems to be about the future. This includes the new leader in Australia and NZ with Stranger Things moving up from seventh spot last week. This is thanks to Netflix releasing a new clip from the upcoming third season, due out July 4. This follows off the nearly three-minute trailer that was released in March, and actor David Harbour describing the season finale as “unexpected” and “the most moving thing we’ve ever shot” the anticipation seems like it will only build from here.

The other stand out in the Digital Original charts this week is Orange is the New Black which is gearing up for its seventh and final season with Netflix releasing a first look along with a release date, July 26. Based on Piper Kerman’s memoir, Orange Is the New Black: My Year in a Women’s Prison, the show was the third Netflix original drama to air on the platform back in 2013 and has since racked up 16 Emmy Award nominations and four wins.

Tuesday Week 22 2019

By James Manning

• Seven News 1,064,000/1,018,000
• Nine News 967,000/958,000
• A Current Affair 792,000
• ABC News 711,000
• 7.30 557,000
• The Project 313,000/474,000
• 10 News First 405,000
• SBS World News 151,000

Breakfast TV

• Sunrise 275,000
• Today 199,000

Seven

With the news holding its traditional top spot, Home And Away was Seven’s only other primetime content over 550,000. The soap did 733,000 after 759,000 on Monday

House Rules dipped to 544,000 after 735,000 and 740,000 earlier this week. A week ago House Rules Tuesday did 556,000.

Andrew Denton had time with Jimmy Barnes and his wife Jane last night with 458,000 watching, up on last week’s 413,000.

Nine

Three nights a week seems to be Nine’s magic franchise formula at present with The Voice growing its Tuesday numbers as Nine won again.

“What you did I didn’t think was possible,” said The Voice coach Boy George after he got up onstage for the first time ever with a contestant to sing on the TV franchise. The singer joined contestant Vendulka after she performed a version of Karma Chameleon, a high point of the Tuesday episode. Delta and then George turned first. Guy later, but no Kelly. The episode did 915,000 to end its week after 856,000 a week ago.

The Voice is now promoting “The TV moment of the year” when former AGT winner Jack Vidgen returns to performing as a contestant next Sunday.

After The Voice, two episodes of The Big Bang Theory did 597,000 and 405,000.

Earlier in the night a towie’s dirty tricks were exposed on A Current Affair with 792,000 watching after 865,000 on Monday.

10

MasterChef just made it over 600,000 despite an epic immunity battle, which saw Sandeep win immunity as he out cooked the secret chef who turned out to be former winner Andy Allen. Sandeep got three perfect 10s from the judges who then, in the spirit of Secrets Week, kept Andy’s score…secret. The episode was on 611,000 after 618,000 last week.

Mr Black then did 304,000 after 342,000 a week ago.

10 then screened the season final episodes of NCIS (241,000) and NCIS: Los Angeles (179,000).

Earlier in the night The Project 7pm did 474,000 with Harley Breen promoting the return of Taboo.

ABC

The Recording Studio had the channel’s biggest audience after News and 7.30 with 322,000.

A repeat of the not particularly memorable Joanna and Jennifer: Absolutely Champers drinking doco then did 267,000.

SBS

Casey Donovan featured on Who Do You Think You Are? with 271,000 watching after 483,000 last week.

Insight then did 239,000 and Dateline 155,000.