Wednesday May 29, 2019

10 CloseUp: CBS chequebook and content pipeline fill 10’s backhalf

Network 10’s chief content officer Beverley McGarvey was taking part in the broadcaster’s UpClose mini upfront event that started a nationwide roadshow this week in Sydney.

By James Manning

In between the first agency groups she spoke to in Sydney, McGarvey told Mediaweek their plan for 2019 has not deviated much from the roadmap they unveiled at last year’s major Upfront event.

“We were always looking for a couple of big shows for the back of the year. By the end of the year people have committed to so many big constructed reality shows with cooking, renovation and the like, we were looking for something to standout from those.

“We are doing The Masked Singer, which is different, a bit crazy and a proper original. The other thing, a franchise I can’t talk about yet, will be huge for us too. We are finalising the contract at present.”

McGarvey said 10 will have to move quickly on the new franchise to get it up for the very end of Q4.

She thinks the strong end to the year will see these two new 10 arrivals work well together. “One of them is new, one of them is a bit more familiar.”

See also:
10 and WIN Network secure new celebrity singing competition

Of programs that are returning this year, McGarvey spoke enthusiastically about both The Bachelor and Australian Survivor which are either in production or post-production currently.

“This year we purposely cast a different character to be The Bachelor [after the controversial Honey Badger last year]. Coming off the back of last year we needed to pivot slightly to do something different.

Angie as The Bachelorette has many of the qualities from our two previous highest ratings seasons which featured Sam Frost and Sophie Monk. Angie comes with a girl-next-door likeability, but also humour. And she is genuinely looking for love.”

Angie Kent as The Bachelorette

Complimenting these major franchises will be programs like One Born Every Minute, Trial By Kyle and Rove’s Saturday night show slated toward the end of the year.

Dramas include a second season of Playing For Keeps, My Life Is Murder with Lucy Lawless and the recently announced The Secret She Keeps.

My Life Is Murder’s Lucy Lawless (Alexa Crowe) Bernard Curry (DI Kieran Hussey) Ebony Vagulans (Madison Feliciano)

“We have a lot of content. Big entertainment shows at 7.30 and then more innovative and diverse ideas later in the evening. Things like BodyHack 2.0 and Taboo.”

McGarvey noted they also have scripted comedy.

“We have a lot of different things. With the audiences so demanding and fragmented these days you have to really have to service them with a range of options.

Much of the US CBS drama content goes straight to 10 Bold now where it is having a big impact. “Bold has had 18 weeks of consecutive growth and is doing great business for us. Having a secure pipeline of really great product from CBS allows us to invest in other places.”

10’s focus on Q4 will be aided by its major sporting events in that part of the year. Expect wall-to-wall promos for The Masked Singer and the mystery franchise to run during the Rugby World Cup and the Melbourne Cup Carnival.

One of 10’s marquee days will be Derby Day from Melbourne during the day and then the Rugby World Cup that evening at 8pm from Yokohama. Mark November 2 in your diary now.

See also:
Network 10 races to the finish line with big event sports

Perhaps 10’s biggest challenge with so much content about to be unloaded is how to market it all. “That is why The Masked Singer appeals to us because it creates a viral campaign for us. In other markets the big question has been, who is behind the mask? It almost takes on a life of its own in terms of publicity. It just takes off on social.”

McGarvey added: “Making a great show is only half the battle. Getting people to find it is equally challenging. Sometimes it can take an audience longer to find something and you have to be patient to let them get there.”

Top Photo: The Secrets She Keeps: Jessica De Gouw and Laura Carmichael

Future Women expands with social club launch in Sydney & Melbourne

The Future Women Social Club is launching in Sydney and Melbourne as the premium online start-up expands its offering to give members more professional networking opportunities.

In the 10 months since Future Women was launched, more than 3000 women have attended 28 of its events around Australia.

They have been treated to exclusive and occasionally off-the-record access to celebrities and CEOs, from Gail Kelly, Julie Bishop and Allison Langdon to leading entrepreneur Jane Lu, designer Deborah Sams, basketballer Liz Cambage and feminist pioneer Wendy McCarthy.

Founder Helen McCabe said the FW Social Club builds on the momentum in Sydney and Melbourne to give members even more opportunities to connect.

“We’re announcing a three-month calendar of informal meet-ups to give Gold members the chance to pop by after work and connect with like-minded professional women and hear from our handpicked speakers,” McCabe said.

The launch of the FW Social Club for Gold Members means there is no change to the $23 a month membership fee which also entitles women to discounts on premium events, merchandise, and access to exclusive online articles, resources and podcasts.

McCabe said there will be a discount for members who live outside Sydney and Melbourne.

The Melbourne events are spearheaded by Future Women editor-at-large, Jamila Rizvi.

“We have reduced the entry membership fee to encourage a really broad membership and make it affordable for students, the budget conscious, or women who are unable to attend events,” McCabe said.

Future Women is currently on a national roadshow with partner Westfield, holding intimate events with speakers who include Jessica Rowe, Em Rusciano and Rosie Batty.

“Future Women has attracted strong attention from brands wanting to reach professional women in a different environment and we are building strong relationships,” McCabe said.

At the top end of the membership packages, Future Women has offered group discounts to encourage women to bring their friends and take advantage of premium events including the FW Executive Leadership conference and VIP dinners.

The Platinum discount for five or more friends gives women who want the best seats, guaranteed tickets and the FW concierge service a membership package starting at $789 a member.

Walkley Foundation first: campaign to back Australian journalism

For the first time in its 60-year history, the Walkley Foundation is staging a public campaign asking Australians to back quality journalism.

Walkley Award-winning journalists are the face of the “What Price Would You Pay?” campaign, which will roll out in the coming weeks across billboards and television, in print and online.

The campaign highlights the cost of delivering quality news, underlining the importance of good reporting to a fair and democratic society.

Created through pro bono support in partnership with Naked Communications, and with media placement donated by more than 15 media outlets, the campaign calls for donations to the Walkley Foundation, as well as appealing to people to pay for quality journalism.

“Putting yourself on the line as a journalist can come at a cost,” Walkley Foundation chief executive Louisa Graham said.

“We’re shining a light on the price that journalists pay to deliver the truth, and asking the public to think about what price they would pay for that truth. Quality journalism isn’t free – it costs a lot to produce – and we want Australians to understand that we all should subscribe, pay or donate to support the fourth estate,” she said.

As part of the campaign, investigative journalists Hugh Riminton, Louise Milligan, Michael Ware, Adele Ferguson and Hedley Thomas speak compellingly to-camera about what they’ve faced personally.

Michael Ware speaks of being kidnapped and facing the prospect of having his execution filmed with his own camera. Hugh Riminton tells of children’s bodies being thrown in open graves, “to the look in the eyes of the mother as the children are dying at your feet”. Louise Milligan talks of going to court to protect confidential sources.

Other people featured in the campaign are investigative journalists Kate McClymont and Steve Pennells, journalist Peter Greste, journalist and presenter Tracy Grimshaw and a survivor of institutional abuse, James Miller.

The campaign asks Australians to stand up for quality journalism and subscribe, support or become a member of one (or many) Australian media organisations. The campaign also encourages donations to the Walkley Public Fund. The Fund supports the Foundation’s scholarship program, funds grants for journalism projects in the public interest and programs to support the next generation of journalists through mentorship programs and training.

The Walkley Foundation is a not-for-profit foundation at the heart of the Australian media. It relies on support from corporate organisations, foundations and individuals to develop a wide range of programs including scholarships and grants.

Visit the What Price Would You Pay? website to find out how you can support the campaign. Donations to the Walkley Public Fund over $2 are tax deductible.

Watch the video here.


TV Demand: GoT slips but still #1 as Stranger Things moves up

While Game of Thrones is still unsurprisingly miles ahead of its closest rivals, one twist is that in its finale week its score actually went down in both Australia and New Zealand, being unable to beat its own high scores it set earlier this year.

By Trent Thomas

Despite GoT coming to an end, there is a good chance that the show will still reverberate through the TV Demand ratings for some time to come, partly due to the two hour special The Last Watch which details the makings of the final season, premiering this week.

The Overall TV chart in Australia also had a few major changes with Brooklyn Nine-Nine dropping out of the top three for the first time this year thanks in part to Killing Eve‘s season two finale, and the first week of The Voice screening on Nine.

With the top two shows on the Overall TV charts concluding this week, a lot of the movement on the Digital Originals charts seems to be about the future. This includes the new leader in Australia and NZ with Stranger Things moving up from seventh spot last week. This is thanks to Netflix releasing a new clip from the upcoming third season, due out July 4. This follows off the nearly three-minute trailer that was released in March, and actor David Harbour describing the season finale as “unexpected” and “the most moving thing we’ve ever shot” the anticipation seems like it will only build from here.

The other stand out in the Digital Original charts this week is Orange is the New Black which is gearing up for its seventh and final season with Netflix releasing a first look along with a release date, July 26. Based on Piper Kerman’s memoir, Orange Is the New Black: My Year in a Women’s Prison, the show was the third Netflix original drama to air on the platform back in 2013 and has since racked up 16 Emmy Award nominations and four wins.

TV Ratings Analysis: May 28

• Vendulka storms The Voice with version of Boy George hit
• Immunity pin victory on MasterChef: Sandeep topples Andy
• Andrew Denton meets Jimmy and Jane: Audience lifts

Tuesday Week 22 2019

By James Manning

• Seven News 1,064,000/1,018,000
• Nine News 967,000/958,000
• A Current Affair 792,000
• ABC News 711,000
• 7.30 557,000
• The Project 313,000/474,000
• 10 News First 405,000
• SBS World News 151,000

Breakfast TV

• Sunrise 275,000
• Today 199,000


With the news holding its traditional top spot, Home And Away was Seven’s only other primetime content over 550,000. The soap did 733,000 after 759,000 on Monday

House Rules dipped to 544,000 after 735,000 and 740,000 earlier this week. A week ago House Rules Tuesday did 556,000.

Andrew Denton had time with Jimmy Barnes and his wife Jane last night with 458,000 watching, up on last week’s 413,000.


Three nights a week seems to be Nine’s magic franchise formula at present with The Voice growing its Tuesday numbers as Nine won again.

“What you did I didn’t think was possible,” said The Voice coach Boy George after he got up onstage for the first time ever with a contestant to sing on the TV franchise. The singer joined contestant Vendulka after she performed a version of Karma Chameleon, a high point of the Tuesday episode. Delta and then George turned first. Guy later, but no Kelly. The episode did 915,000 to end its week after 856,000 a week ago.

The Voice is now promoting “The TV moment of the year” when former AGT winner Jack Vidgen returns to performing as a contestant next Sunday.

After The Voice, two episodes of The Big Bang Theory did 597,000 and 405,000.

Earlier in the night a towie’s dirty tricks were exposed on A Current Affair with 792,000 watching after 865,000 on Monday.


MasterChef just made it over 600,000 despite an epic immunity battle, which saw Sandeep win immunity as he out cooked the secret chef who turned out to be former winner Andy Allen. Sandeep got three perfect 10s from the judges who then, in the spirit of Secrets Week, kept Andy’s score…secret. The episode was on 611,000 after 618,000 last week.

Mr Black then did 304,000 after 342,000 a week ago.

10 then screened the season final episodes of NCIS (241,000) and NCIS: Los Angeles (179,000).

Earlier in the night The Project 7pm did 474,000 with Harley Breen promoting the return of Taboo.


The Recording Studio had the channel’s biggest audience after News and 7.30 with 322,000.

A repeat of the not particularly memorable Joanna and Jennifer: Absolutely Champers drinking doco then did 267,000.


Casey Donovan featured on Who Do You Think You Are? with 271,000 watching after 483,000 last week.

Insight then did 239,000 and Dateline 155,000.

Week 22 TV: Tuesday
ABC Seven Nine 10 SBS
ABC 10.3% 7 19.4% 9 21.6% 10  12.6% SBS One 6.1%
ABC KIDS/ ABC COMEDY 2.8% 7TWO 2.5% GO! 3.7% 10 Bold 3.8% VICELAND 1.7%
ABC ME 0.7% 7mate 4.2% GEM 2.7% 10 Peach 2.1% Food Net 0.8%
ABC NEWS 1.3% 7flix 1.2% 9Life 1.8%     NITV 0.1%
    7Food 0.7%            
TOTAL 15.1%   28.0%   29.8%   18.5%   8.7%


ABC Seven Affiliates Nine Affiliates 10 Affiliates SBS
ABC 8.1% 7 20.6% 9 16.4% WIN 10.2% SBS One 5.1%
ABC KIDS/ ABC COMEDY 3.6% 7TWO 4.3% GO! 4.5% WIN Bold 3.3% VICELAND 1.6%
ABC ME 1.1% 7mate 6.6% GEM 4.1% WIN Peach 2.1% Food Net 1.2%
ABC NEWS 0.9% 7flix (Excl. Tas/WA) 1.8% 9Life 2.0% Sky News  on WIN 1.9% NITV 0.3%
    7food (QLD only) 0.5%            
TOTAL 13.6%   33.8%   27.0%   17.4%   8.2%


85.7% 14.3%
  1. Seven News Seven 1,064,000
  2. Seven News / Today Tonight Seven 1,018,000
  3. Nine News Nine 967,000
  4. Nine News 6:30 Nine 958,000
  5. The Voice Nine 915,000
  6. A Current Affair Nine 792,000
  7. Home And Away Seven 733,000
  8. ABC News ABC 711,000
  9. The Chase Australia Seven 635,000
  10. Masterchef Australia 10 611,000
  11. The Big Bang Theory Nine 597,000
  12. 7.30 ABC 557,000
  13. House Rules Seven 544,000
  14. Hot Seat Nine 539,000
  15. The Project 7pm 10 474,000
  16. Andrew Denton: Interview Seven 458,000
  17. The Big Bang Theory -(R) Nine 405,000
  18. 10 News First 10 405,000
  19. The Chase Australia-5pm Seven 396,000
  20. The Recording Studio ABC 322,000
Demo Top 5

16-39 Top Five

  1. Masterchef Australia 10 186,000
  2. The Voice Nine 186,000
  3. Home And Away Seven 144,000
  4. Seven News / Today Tonight Seven 143,000
  5. Seven News Seven 136,000


18-49 Top Five

  1. The Voice Nine 377,000
  2. Masterchef Australia 10 296,000
  3. The Big Bang Theory Nine 267,000
  4. Seven News / Today Tonight Seven 255,000
  5. Seven News Seven 254,000


25-54 Top Five

  1. The Voice Nine 437,000
  2. Masterchef Australia 10 323,000
  3. The Big Bang Theory Nine 311,000
  4. Seven News Seven 301,000
  5. Seven News / Today Tonight Seven 293,000
TUESDAY Multichannel
  1. Outback Truckers PM 7mate 189,000
  2. Octonauts ABCKIDS/COMEDY 185,000
  3. Bluey AM ABCKIDS/COMEDY 184,000
  4. Peter Rabbit ABCKIDS/COMEDY 181,000
  5. Floogals ABCKIDS/COMEDY 177,000
  6. School Of Roars PM ABCKIDS/COMEDY 172,000
  7. Peppa Pig PM ABCKIDS/COMEDY 162,000
  8. Rusty Rivets ABCKIDS/COMEDY 160,000
  9. Molly And Mack PM ABCKIDS/COMEDY 156,000
  10. PJ Masks AM ABCKIDS/COMEDY 145,000
  11. Neighbours 10 Peach 145,000
  12. Bluey ABCKIDS/COMEDY 144,000
  13. Andy’s Dinosaur Adventures ABCKIDS/COMEDY 141,000
  14. Nella The Princess Knight AM ABCKIDS/COMEDY 138,000
  15. Peppa Pig AM ABCKIDS/COMEDY 137,000
  16. NCIS (R) 10 Bold 137,000
  17. Dino Dana ABCKIDS/COMEDY 136,000
  18. Fireman Sam PM ABCKIDS/COMEDY 136,000
  19. Death In Paradise 9Gem 133,000
  20. Bondi Rescue Ep 2 (R) 10 Bold 131,000
  1. Paul Murray Live Sky News Live 90,000
  2. Wentworth FOX SHOWCASE 89,000
  3. Jones & Co Sky News Live 77,000
  4. Family Guy FOX8 68,000
  5. The Simpsons FOX8 68,000
  6. The Bolt Report Sky News Live 68,000
  7. The Simpsons FOX8 62,000
  8. Credlin Sky News Live 62,000
  9. Live: AFL 360 FOX FOOTY 55,000
  10. PML Later Sky News Live 54,000
  11. Family Guy FOX8 51,000
  12. Escape To The Country Lifestyle Channel 48,000
  13. Live: NRL 360 FOX LEAGUE 45,000
  14. Paw Patrol Nick Jr. 44,000
  15. The Meg Foxtel Movies Premiere 43,000
  16. Live: The Back Page FOX SPORTS 503 42,000
  17. Top Wing Nick Jr. 42,000
  18. Open Mike FOX FOOTY 41,000
  19. Budgies Make You Laugh Out Loud FOX8 36,000
  20. Border Security: Australia’s Front Line FOX8 34,000

Shares all people, 6pm-midnight, Overnight (Live and AsLive), Audience numbers FTA metro, Sub TV national
Source: OzTAM and Regional TAM 2018. The Data may not be reproduced, published or communicated (electronically or in hard copy) without the prior written consent of OzTAM

Media News Roundup

Business of Media

From TX to BA: A smooth transition for 10’s transmission

Network 10 and Broadcast Australia have announced a new agreement for the transmission of Network 10’s free-to-air broadcast channels: 10, 10 Bold, and 10 Peach.

Transition of 10’s transmission services to Broadcast Australia from TX Australia will start immediately, said 10 announcing the deal:

The comprehensive transition plan will ensure a seamless transition of 10’s services to Broadcast Australia. There will be no disruption of 10’s services for viewers through this process.

Annabelle Herd

Network 10’s chief operating officer Annabelle Herd said: “We’re very happy to be moving into the future with Broadcast Australia. This new agreement secures our transmission with an experienced and trusted partner dedicated to excellence and innovation. Like 10, Broadcast Australia is passionate about connecting people with great content and we look forward to developing our free-to-air terrestrial platform in partnership with them over the coming years.”

Broadcast Australia’s chief executive Peter Lambourne said: “At Broadcast Australia, we are honoured to be the transmission services provider of choice for Network 10. This partnership presents exciting opportunities for both organisations and ensures certainty of service, continuity and reliability for Australian audiences. This collaboration celebrates our shared commitment to connect all Australians and enrich our communities with information, entertainment and services. We are excited to embark on this journey with Network 10, one of Australia’s leading broadcasters.”

David Housego, former Fairfax CFO, remembered as funny and generous

David Housego, one of the key players of the turnaround of Fairfax Media and the publisher’s $4 billion merger with Nine, has passed away with his family by his side on Tuesday morning, reports The AFR’s Max Mason.

Housego, 58, joined Fairfax as chief financial officer in December 2012, part of a core team put together to help transform the publisher’s cost base and business model in the wake of digital disruption.

Former Fairfax chief executive Greg Hywood said Housego was a fabulous person who possessed a mix of strong values and a wonderful, quirky sense of humour.

“His contribution to Fairfax Media was inestimable, he was integral to the company’s turnaround,” he said.

Former chairman Nick Falloon, on behalf of Fairfax’s board, said he was saddened to hear of Housego’s passing.

“We had huge respect for David and the massive contribution he made in the turnaround of Fairfax. We pass on our condolences to his wife Christine and his family.”

Nine chief executive Hugh Marks said Housego was widely respected within the company and across the industry.

“A highly intelligent, forthright and insightful man, who had a wicked sense of humour,” Marks said in an email to staff.

[Read the original]

Murdoch siblings catapult up the AFR Rich List after Disney deal

Rupert Murdoch’s sale of 21st Century Fox in March to The Walt Disney Corporation has sent his eldest son and daughter to the upper echelons of the Financial Review Rich List, marking the Murdoch family’s return to the club of Australia’s 200 wealthiest people after a seven-year hiatus, reports The AFR’s Michael Bailey.

Under the Disney deal each of Murdoch’s six children received 17 million Disney shares each. Combined with their other business and property interests, Lachlan Murdoch’s personal fortune is estimated at $3.6 billion, putting him in 18th spot. He debuted on the Rich List in 2011 but disappeared the following year on account of his disastrous investment in Network Ten.

Prudence MacLeod, who lived in Sydney for many years but recently relocated to London with husband Alasdair MacLeod, a long-time executive at Rupert Murdoch’s News Corporation, debuts at 22nd with an estimated fortune of $3.1 billion.

[Read the original]


Alan Jones signs new two-year contract with Macquarie Media

Radio’s $4 million-a-year man Alan Jones says it will be “business as usual” for at least another two years, after yesterday confirming a lucrative new deal with the network with which he has dominated the Sydney breakfast radio ratings for decades, reports The Australian’s Nick Tabakoff.

The Australian’s Media Diary yesterday broke the news online of Jones’s imminent deal with Macquarie Media, owner of 2GB, 3AW, 4BC and 6PR.

In an interview with The Australian late yesterday, Jones compared his own re-signing with Macquarie to the re-election of Scott Morrison, saying: “Like ScoMo, I just want to get back on the horse.”

Jones said he would hang on to his key staff, headed up by long-term senior producer Paul Christenson. “I’ve got a wonderful team; all up, they’ve been with me for a collective 135 years,” he said. “My staff don’t leave.”

[Read the original]

News Brands

Author and former SMH journalist Tony Horwitz dies suddenly at 60

Tony Horwitz, a Pulitzer Prize-winning reporter and best-selling author known for embedding himself in the worlds he wrote about, whether joining a slaughterhouse assembly line or an army of Confederate battlefield re-enactors, died on Monday in Washington. He was 60, reports The New York Times.

His wife, Sydney-born Geraldine Brooks, a Pulitzer Prize-winning novelist, said he had collapsed while walking in Chevy Chase, Md., and was declared dead at George Washington University Hospital. The cause has not yet been determined, she said.

Horwitz was on the staff of The Wall Street Journal when he won the 1995 Pulitzer for national reporting for his vivid accounts of grim working conditions in low-wage jobs, including those at garbage recycling and poultry processing plants. He later wrote for The New Yorker on the Middle East before amplifying his brand of participatory journalism in nonfiction books.

He was an education reporter for The Fort Wayne News-Sentinel in Indiana from 1983 to 1984 and a general assignment reporter for The Sydney Morning Herald in Australia from 1985 to 1987 before joining The Wall Street Journal in 1990 as a foreign correspondent in Europe and the Middle East.

Brooks worked as a reporter for The Sydney Morning Herald for three years as a feature writer with a special interest in environmental issues.

In 1982 she won the Greg Shackleton Australian News Correspondents scholarship to the journalism master’s program at Columbia University in New York City.

Horwitz and Brooks won the Overseas Press Club’s Hal Boyle Award in 1990 for their coverage of the Persian Gulf war.

“Last week I saw my cardiologist,” Horwitz wrote in The Times last month. “He told me I drink too much.”

[Read the original]


Meredith announces sale of Sports Illustrated to ABG for US$110m

After acquiring Sports Illustrated as part of its Time Inc company purchase in January 2018, US publisher Meredith Group has announced the sale of Sports Illustrated for US$110m to Authentic Brand Group (ABG).

However the sale is for the intellectual property of the Sports Illustrated brand. Meredith will continue to publish the magazine and the website. It will pay the new owner of the brand a licensing fee for a minimum of two years.

The purchase includes SI’s associated brands including Sports Illustrated, Sports Illustrated Kids, Sportsperson of the Year, Sports Illustrated Swimsuit, SI and SI TV.

ABG also acquires the rights to over two million iconic images as part of Sports Illustrated’s archive of owned photography.

ABG and Meredith said they are forming a strategic partnership to build a global media platform that encompasses print, digital, mobile, video, social and broadcast television.

In a statement revealing the sale, Meredith commented:

As the most-read sports magazine in the world, Sports Illustrated is an undisputed leader in journalism with a total audience of more than 120 million consumers. Its enterprise includes a fastest-growing top 10 sports website, storied print magazine, rising TV and digital platform, Emmy award-winning digital innovation and enduring franchises including Sports Illustrated Swimsuit and the nationally televised Sportsperson of the Year award ceremony. The print magazine has shaped the narrative around sports culture over the last six decades, publishing thousands of covers featuring the world’s most disruptive professional athletes including Michael Jordan, Muhammad Ali, Serena Williams and Tiger Woods, as well as influential sports teams, celebrities and political figures.

Vogue hosts Visionary Women Dinner at Penfolds Magill Estate

Trailblazing women, including pioneering winemaker Mary Penfold, have been honoured at an exclusive Vogue Codes dinner at the iconic South Australian winery she co-founded, reports The Advertiser’s Anna Vlach.

About 70 guests attended Tuesday night’s Visionary Women Dinner at Penfolds Magill Estate Cellar Door, for what was also a celebration of Penfolds’ 175th anniversary and the launch of its Tribute Range.

The dinner also marked the start of this year’s Vogue Codes national talk series founded by Vogue Australia in 2016 to encourage more women to seek careers in the technology industry, where they account for less than 30 per cent of the workforce.

Vogue Australia editor-in-chief Edwina McCann said the winery provided the perfect setting for the event.

“Penfolds’ heritage and the story of Mary Penfold who taught herself everything she knew about wine and grew Penfolds from a few vine clippings into a thriving business embodies everything we celebrate at Vogue and so many of the extraordinary women who speak at Vogue Codes each year,” she said.

[Read the original]

Photo: Paolo Sebastian designer Paul Vasileff, Vogue Australia editor-in-chief Edwina McCann, guest speaker Dr Michelle Perugini and Penfolds senior winemaker Steph Dutton at the Vogue Visionary Women dinner at Penfolds Magill Estate Cellar Door. Source: Brenton Edwards/The Advertiser

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