Thursday January 17, 2019

Nine’s Australian Open ratings: Week one

Mediaweek is reporting the average metro overnight OzTAM numbers for the Australian Open on Nine daily in the Mediaweek Morning Report and on our Twitter feed.

By James Manning

However Nine has been providing advertisers with a deeper dive into the data each day.

Here is Nine’s look at the Australian Open ratings for the first two days of week one.


Monday, January 14

• The Nine Network’s free-to-air share of Total People was 3.4 share points higher than Day One of the 2018 Australian Open.
• The Nine Network’s free-to-air share of People 25-54 was 9 share points higher than Day One of the 2018 Australian Open.


The Nine Network was No. 1 on Monday across the 5 City Metro with:
• People 25-54: 33.1%
• People 16-39: 37.0%.
• TGS + Child: 31.6%
• Total People: 31.2%  

Nine’s primary channel was No. 1 on Monday across the 5 City Metro with:
• People 16-39: 18.3%
• Total People: 19.8%  


Total People:
• National total audience across Nine & 9Gem of 932,000 (Metro: 683,000 / Regional: 250,000)
• National average audience on Nine of 734,000 (Metro: 538,000 / Regional: 196,000)
• National peak audience on Nine of 1.063 million (Metro: 729,000 / Regional: 334,000)

People 25-54:
• National total audience across Nine & 9Gem of 315,000 (Metro: 245,000 / Regional: 70,000)
• National average audience on Nine of 231,000 (Metro: 180,000 / Regional: 51,000)
• National peak audience on Nine of 407,000 (Metro: 283,000 / Regional: 125,000)

Breakout Match:
• BARTY v KUMKHUM: National average audience on Nine – 827,000
• MURRAY v BAUTISTA AGUT: National average audience on 9Gem – 198,000

9NOW – Day one figures:
• Total stream starts: 344,000
• Total minutes streamed: 5.823 million


Tuesday, January 15

Kyrgios V Raonic Match Peaks With 1.308 Million

Breakout Matches:

• National peak audience on Nine – 1.308 million
• National average audience on Nine – 968,000

• National peak audience on 9Gem – 270,000
• National average audience on 9Gem – 142,000

• The Nine Network’s free-to-air share of Total People was 1.7 share points higher than Day Two of the 2018 Australian Open.
• The Nine Network’s free-to-air share of People 25-54 was 6.7 share points higher than Day Two of the 2018 Australian Open.

The Nine Network was No. 1 on Tuesday across the 5 City Metro with:
• People 25-54:     31.2%
• People 16-39:     35.2%.
• TGS + Child:       30.2%
• Total People:     31.2%

Nine’s primary channel was No. 1 on Tuesday across the 5 City Metro with:
• People 25-54:     21.0%
• People 16-39:     23.6.
• TGS + Child:       20.7%
• Total People     22.3%


Total People: 
• National total audience across Nine & 9Gem of 955,000 (Metro: 696,000 / Regional: 259,000)
• National average audience on Nine of 823,000 (Metro: 616,000 / Regional: 207,000)
• National peak audience on Nine of 1.281 million (Metro: 915,000 / Regional: 366,000)

People 25-54:
• National total audience across Nine & 9Gem of 335,000 (Metro: 260,000 / Regional: 75,000)
• National average audience on Nine of 291,000 (Metro: 229,000 / Regional: 62,000)
• National peak audience on Nine of 504,000 (Metro: 373,000 / Regional: 131,000)

Seventh Street Media rebrands: publications now part of The Brag Media

Gen Z and Millennial publisher Seventh Street Media has rebranded to The Brag Media, saying it wants to unify its publications and better reflect its content marketing offering.

CEO Luke Girgis (pictured) said the rebrand comes after all its titles were consolidated into the one domain ( in December 2018, so The Brag audience could experience all publications in the one ecosystem.

“This will provide a better user experience for our fans, and provide greater opportunity for brands that work with us to tap into many different segments of young people at different life stages,” Girgis said.

Since its launch two years ago, The Brag Media founded The Brag Dad for millennial fathers and Don’t Bore Us for Gen Z school leavers and University students. The two newer publications complement existing titles The Brag, Tone Deaf and The Industry Observer, all of which collectively entertain Gen-Z and Millennial music, food, gaming and pop-culture fans.

The company notes The Brag Media’s music titles are the largest music publications in Australia.

“The change from Seventh Street Media to The Brag Media comes two years after our launch and at a time when we have a proven track record with content marketing and conversions for the brands we work with,” Girgis added.

“Our content marketing revenue is at an all time high and represents more than 70% of our gross. We have been able to demonstrate to agencies and brands that content marketing is the way forward when engaging digitally with these younger demos, therefore providing a greater ROI.”

The Brag Media’s content offering includes written and video content, podcasting, activations, influencers, as well as interactive development such as quizzes, lead generation tools and micro sites.

All content produced at The Brag Media is organically distributed to The Brag Media fanbase, which over the last two years has grown from a social following of 200k to over 1.5 million, a daily EDM subscriber fanbase from 10k to 242k and monthly uniques on its owned and operated from 100k to over 750k.

About The Brag Media

The Brag Media is a publisher that holds fervent conversations with fans about pop-culture and life-stages, across owned and social properties simultaneously The Brag Media employs 20 staff in Sydney and Melbourne.

Screenrights appoints James Dickinson as new chief executive

Screenrights chair Jill Bryant has announced James Dickinson (pictured) has been appointed as the non-profit’s new chief executive.

“After an extensive search, the board considered James to be the best person to lead the organisation, and we’re delighted to announce his appointment. We fully support James’ vision for Screenrights over the coming years and look forward to working with him to ensure our members benefit from ongoing growth.”

James Dickinson has been acting CEO since the departure of Simon Lake in July 2018.

Dickinson brings over 20 years of experience with the company to the role. His previous roles include head of licensing and regulatory affairs and, more recently, general manager.

Dickinson has an in-depth understanding of the regulatory framework under which the organisation operates and is well regarded by Screenrights’ stakeholders in government and education.

Dickinson said, “I’m honoured to lead Screenrights and its people at a time of dynamic change in the screen industry. I look forward to developing deeper relationships with our membership and guiding the organisation as we navigate upcoming challenges and opportunities.

“Screenrights occupies a unique industry position in support of the Australian and New Zealand screen sectors, as well as those around the world. Supporting our members remains at the heart of everything we do. We’re always looking at ways we can better serve our members, and growing Screenrights’ positive impact for the screen industry is something that I’m passionate about.

“Last year we launched our Cultural Fund and supported three impactful projects, our disbursements and international services for members continued to grow, and EnhanceTV highlighted the educational value of using TV in the classroom with ever-increasing reach.

“We distributed $42.8 million to members from our education, government and retransmission licences, our international collections and through our disbursement service. It’s a privilege to be able to take the reigns at such a positive time for Screenrights, and I am confident the team will continue to take Screenrights from strength to strength.”

WPP’s Ikon rebrands with new logo and strategic positioning

WPP AUNZ’s integrated communications agency, Ikon Communications, has rebranded to include a new brand identity and new strategic positioning. The rebranding was created by fellow WPP AUNZ branding agency, Landor.

Lesley Edwards, CEO Ikon Communications, said the old identity no longer reflected who Ikon was and the agency needed a bold new identity for the future.

She added that it was also very important for any new brand identity to still reflect the 20-year Australian heritage of the iconic agency.

Edwards said: “We are now in Ikon’s 20th year and we recognised the need to revitalise our brand so that it better reflects who we are and how we come together to deliver our purpose.

“Ikon has a strong reputation for challenging conventional thinking which extends to our commitment to put our clients first and provide them with the ability to achieve their full potential. Our brief to Landor was to consider our key proposition and represent our core values in our new brand identity. I believe they have achieved this and we are delighted with our new look.”

The nine shapes that make up the new logo are used as an integral part of the identity – each element representing one of the agency’s capabilities. Together they make up Ikon, but used individually they showcase the agency’s unique offer – from strategy to digital and technology, and from creative and social to channel planning and dynamic trading.

The rebrand also coincides with the launch of Ikon’s proprietary strategic planning product, Lexikon, that allows clients to better understand the impact of media investment on brand metrics. Lexikon is underpinned by a proprietary database of brand data for over 50 major Australian brands and will be further expanded throughout 2019.

Edwards said: “We don’t have a one size fits all agency structure, Ikon is a flexible system and the agency and even its proprietary tools are designed to suit our clients’ needs, not ours. We always seek to find better ways to give our clients a competitive edge and we believe we have created a new identity which clearly reflects this.”

TV Ratings Analysis: January 16

• I’m A Celebrity finds a level just under 750,000 on night four
• Nine’s biggest Australian Open average audience seals midweek win
• Seven’s evening of cricket keeps primary channel #2…just ahead of 10
• Breakfast TV week: Sunrise in front nationally, but Today #1 in Sydney

Week 3 2019 – Summer schedule – Wednesday

By James Manning


The Big Bash League returned to Seven last night but the match wasn’t enough to stop the channel’s primary share from slipping to a week low of 14.5%.

The first innings of the Sydney Sixers v Melbourne Renegades match did 399,000 with the second innings down to 299,000. Bearing in mind the game was also broadcast on Fox Cricket, the numbers were however the lowest ever FTA audience for a Big Bash match.

Much earlier in the day, Seven remained on top at breakfast:

Breakfast TV Seven v Nine Week 3


• Sunrise 427k (Metro 266k Regional 161k)
• Today 311k (Metro 197k Regional 115k)
• News Breakfast 173k* (Metro 103k Regional 70k)


• Sunrise 444k (Metro 275k Regional 169k)
• Today 303k (Metro 202k Regional 102k)
• News Breakfast 163k* (Metro 100k Regional 64k)


• Sunrise 425k (Metro 251k Regional 174k)
• Today 342k (Metro 238k Regional 105k)
• News Breakfast 173k* (Metro 103k Regional 70k)

Doesn’t include ABC News simulcast audience


The channel enjoyed its biggest Australian Open average audience last night with 726,000. That led Nine to its best primary share of the week with 25.3% and its best combined channel share with 33.1%.

See our separate feature today with a deeper dive into the Australian Open TV ratings from the first two days of the Australian Open week one.

The Wednesday tennis audiences were as follows:

• Day 3 evening 726,000
• Day 3 late 453,000
• Day 3 day 316,000

In breakfast TV, Today continues to trail Sunrise in most markets, except significantly in Sydney where Today again had a clear lead over Sunrise – 83,000 v 58,000 on Wednesday.


After audience drops on the second and third nights this week, I’m A Celebrity…Get Me Out Of Here! has levelled off at just under 750,000.

The reality contest has remained the #1 non-news program all week and delivered the media an avalanche of stories to fill the entertainment pages online and in print.

Normally Celebrity needs to compete with My Kitchen Rules and Married At First Sight for editorial space, but this week entertainment editors are relying on the jungle news to keep up a fresh supply of content. And the celebrities have certainly been delivering so far.

Week one: I’m A Celebrity…Get Me Out Of Here!

• Sunday 1.098m and 1.014m
• Monday: 890,000
• Tuesday: 732,000
• Wednesday: 736,000

The Project had a better night on 467,000 after 7pm.

Law & Order: SVU then did 284,000.


A repeat of Stop Laughing…This Is Serious did 334,000.

A repeat of QI was on 283,000.


Michael Portillo proved again to be the main attraction with a repeat of Great British Railway Journeys on 199,000.

Week 3 TV: Wednesday
ABC Seven Nine 10 SBS
ABC 9.6% 7 14.5% 9 25.3% 10  13.5% SBS One 4.0%
ABC 2 2.4% 7TWO 3.6% GO! 2.8% 10 Bold 4.6% VICELAND 1.4%
ABC ME 0.5% 7mate 3.2% GEM 2.6% 10 Peach 3.8% Food Net 0.9%
ABC NEWS 1.4% 7flix 1.8% 9Life 2.4%     NITV 0.1%
    7Food 1.6%            
TOTAL 13.9%   24.7%   33.1%   21.9%   6.4%
ABC Seven Affiliates Nine Affiliates 10 Affiliates SBS
ABC 10.5% 7 13.7% 9 20.6% WIN 12.9% SBS One 3.2%
ABC 2 3.3% 7TWO 5.7% GO! 3.6% WIN Bold 5.0% VICELAND 1.9%
ABC ME 1.0% 7mate 3.1% GEM 3.9% WIN Peach 3.7% Food Net 1.2%
ABC NEWS 1.3% 7flix 2.8% 9Life 2.5% Sky News  on WIN 0.1% NITV 0.1%
TOTAL 16.1%   25.3%   30.6%   21.7%   6.4%


86.0% 14.0%


  1. Seven News Seven 947,000
  2. Seven News / Today Tonight Seven 917,000
  3. Nine News 6:30 Nine 833,000
  4. Nine News Nine 823,000
  5. I’m A Celebrity…Get Me Out Of Here! 10 736,000
  6. 2019 Australian Open Day 3 -Night Nine 726,000
  7. ABC News ABC 599,000
  8. The Chase Australia Seven 537,000
  9. The Project 7pm 10 467,000
  10. 2019 Australian Open Day 3 -Late Nine 453,000
  11. 7.30 Summer ABC 443,000
  12. Seven’s Cricket: Big Bash League – Syd Sixers V Melb Ren Seven 399,000
  13. 10 News First 10 373,000
  14. Seven’s Cricket: Big Bash League – Syd Sixers V Melb Ren Seven 353,000
  15. 2019 Australian Open Day 3 -Night Pre Match Nine 338,000
  16. Stop Laughing…This Is Serious (R) ABC 334,000
  17. Seven’s Cricket: Big Bash League – Syd Sixers V Melb Ren Seven 318,000
  18. 2019 Australian Open Day 3 -Day Nine 316,000
  19. The Chase Australia-5pm Seven 305,000
  20. Seven’s Cricket: Big Bash League – Syd Sixers V Melb Ren Seven 299,000
Demo Top 5

16-39 Top Five

  1. I’m A Celebrity…Get Me Out Of Here!   10 167,000
  2. 2019 Australian Open Day 3 -Night Nine 162,000
  3. 2019 Australian Open Day 3 -Late Nine 113,000
  4. Seven’s Cricket: Big Bash League – Syd Sixers V Melb Ren Seven 112,000
  5. Nine News 6:30 Nine 110,000


18-49 Top Five

  1. I’m A Celebrity…Get Me Out Of Here!   10 332,000
  2. 2019 Australian Open Day 3 -Night Nine 254,000
  3. Nine News Nine 224,000
  4. Nine News 6:30 Nine 222,000
  5. Seven News / Today Tonight Seven 192,000


25-54 Top Five

  1. I’m A Celebrity…Get Me Out Of Here!   10 373,000
  2. 2019 Australian Open Day 3 -Night Nine 270,000
  3. Nine News Nine 267,000
  4. Nine News 6:30 Nine 264,000
  5. Seven News / Today Tonight Seven 239,000
  1. Bondi Rescue Ep 2 (R) 10 Bold 169,000
  2. Pie In The Sky PM 7TWO 161,000
  3. NCIS (R) 10 Bold 159,000
  4. NCIS: Los Angeles Ep 2 (R) 10 Bold 151,000
  5. Neighbours 10 Peach 146,000
  6. Unbreakable (R) 10 Peach 145,000
  7. Andy’s Prehistoric Adventures ABCKIDS/COMEDY 136,000
  8. Peter Rabbit ABCKIDS/COMEDY 133,000
  9. Ben And Holly’s Little Kingdom ABCKIDS/COMEDY 132,000
  10. Shaun The Sheep ABCKIDS/COMEDY 130,000
  11. Dino Dana ABCKIDS/COMEDY 129,000
  12. NCIS: Los Angeles Ep 3 (R) 10 Bold 124,000
  13. Hey Duggee AM ABCKIDS/COMEDY 122,000
  14. Rusty Rivets ABCKIDS/COMEDY 119,000
  15. Octonauts ABCKIDS/COMEDY 117,000
  16. Play School AM ABCKIDS/COMEDY 117,000
  17. Spicks And Specks ABCKIDS/COMEDY 114,000
  18. Peppa Pig PM ABCKIDS/COMEDY 111,000
  19. Bluey PM ABCKIDS/COMEDY 111,000
  20. Peppa Pig AM ABCKIDS/COMEDY 108,000
  1. Live: BBL: Sixers V Renegades FOX CRICKET 148,000
  2. Live: Between The Innings FOX CRICKET 146,000
  3. Live: BBL: Sixers V Renegades FOX CRICKET 134,000
  4. Live: Football: Asian Cup: Aus V Syr FOX SPORTS 505 55,000
  5. Paw Patrol Nick Jr. 50,000
  6. Roswell, New Mexico FOX8 47,000
  7. Live: B4 The Bash! FOX CRICKET 46,000
  8. Paw Patrol Nick Jr. 45,000
  9. The Simpsons FOX8 42,000
  10. Criminal Minds TVH!TS 41,000
  11. Paw Patrol Nick Jr. 41,000
  12. Bones TVH!TS 39,000
  13. Kirstie And Phil’s Love It Or List It LifeStyle Channel 38,000
  14. Border Security: Australia’s Front Line FOX8 36,000
  15. Live: BBL Post Game FOX CRICKET 36,000
  16. Paw Patrol Nick Jr. 36,000
  17. Live: A-League C Coast V Melb C FOX SPORTS 505 36,000
  18. Blaze And The Monster Machines Nick Jr. 35,000
  19. Paw Patrol Nick Jr. 35,000
  20. CSI: Crime Scene Investigation TVH!TS 31,000

Shares all people, 6pm-midnight, Overnight (Live and AsLive), Audience numbers FTA metro, Sub TV national
Source: OzTAM and Regional TAM 2018. The Data may not be reproduced, published or communicated (electronically or in hard copy) without the prior written consent of OzTAM

Media News Roundup

Business of Media

Digital giants ‘need to pay up’ say European publishers

The head of the German newspaper industry has called on technology giants such as Google and Facebook to pay news outlets for using their articles before a long-awaited package of European Union copyright reforms, reports The Times.

Silicon Valley has been engaged in a lobbying battle with news organisations as Brussels draws up measures to protect intellectual property online.

Mathias Dopfner, president of the German newspapers’ trade body and boss of Axel Springer, which owns Bild and Die Welt, said this was the only way to put his industry on a viable footing.

Technology executives have argued that the reforms would limit freedom of expression.

In October Susan Wojciki, the head of YouTube, told its users that the law, known as Article 13, “threatens to shut down the ability of millions of people — from creators to everyday users — to upload content to platforms like YouTube”.

Dopfner said that the campaign was based on “untruthful arguments” and that ultimately companies such as Google would eventually recognise that it was in their own financial interest to comply with the new rules.

[Read the original]

Village Roadshow board halts Topgolf expansion amid family fallout

The Village Roadshow board has halted plans to build eight Topgolf venues across Australia and the Asia Pacific amid uncertainty about how much profit will flow from the first location opened on the Gold Coast, reports The AFR’s Max Mason.

The decision to stop any further centres being built further highlights the growing dispute between Village Roadshow’s largest shareholders and board members John Kirby, his brother Robert Kirby and Graham Burke, over the future direction of leadership of the film, theme park and cinema business.

Village spent $35 million on its first Topgolf venue, which opened in June 2018 and is located on the Gold Coast next to the company’s Wet ‘n’ Wild and Movie World theme parks.

[Read the original]

Jailed lawyer Brody Clarke shows ‘immorality’ of online betting

Sydney lawyer Brody Clarke is no stranger to gambling, but it was his multimillion-dollar punt against media mogul Bruce Gordon that finally undid him, reports The AFR’s Misa Han.

As an intelligent, up and coming lawyer at Atanaskovic Hartnell on a six-figure salary, he had won over the trust of Gordon, had a direct access to Gordon’s Bermuda home phone and was jokingly called his son.

But privately Clarke was trapped in a 24-hour gambling cycle, betting up to $3 million a day on his smartphone app on sporting matches he knew nothing about.

It was his gambling addiction that led him to defraud WIN Corporation owner Bruce Gordon by tricking Deutsche Bank staff into thinking he was his son Andrew, and authorising the transfer of almost $7 million into his personal bank account.

On Wednesday, his multimillion-dollar fraud came to an end with Clarke, 36, being sentenced to six years in jail. It will be three years before he can apply for parole.

[Read the original]

McDonald’s loses ‘Big Mac’ trademark in fight with Irish chain Supermac's

McDonald’s has lost its rights to the trademark “Big Mac” in a European Union case ruling in favour of Ireland-based fast-food chain Supermac’s, according to a decision by European regulators, reports Reuters.

The judgment revoked McDonald’s registration of the trademark, saying that the world’s largest fast-food chain had not proven genuine use of it over the five years prior to the case being lodged in 2017.

The Spain-based EU Intellectual Property Office did not respond to phone calls and emails requesting comment.

McDonald’s was not immediately available to comment on the decision, which the company can still appeal.

The ruling allows other companies as well as McDonald’s to use the “Big Mac” name in the EU.

[Read the original]


Brooke Boney on being commercial breakfast TV's first Indigenous star

When Brooke Boney is faced with a choice between sink or swim, she swims, reports The Sydney Morning Herald’s Natassia Chrysanthos.

It’s been a rapid rise for the 31-year-old, who has moved through broadcast roles at SBS, NITV and the ABC before landing at Nine this year to join the revamped Today show as entertainment reporter.

Sometimes, the Gamilaroi Gomeroi woman from Muswellbrook – who describes herself as a kid from the country at heart – felt “totally fish out water”.

“But I love that vibe,” Boney says at Nine’s headquarters in Artarmon, where she already looks at home moving around the Today set after her first early morning since leaving Triple J’s breakfast show in November. “You get in there and just give it your best shot.”

Boney is the first Aboriginal person to join a commercial breakfast television team as the Today show launches its lineup of fresh faces this week – a fact that isn’t lost on her.

[Read the original]

Ajay Rochester on ‘four years of hell and torture’ that left her homeless

Former Biggest Loser host Ajay Rochester is proving to be one of the more candid stars on this year’s I’m A Celebrity…Get Me Out of Here!, opening up to campmates Jacqui Lambie and Sam Dastyari about the welfare fraud charge that saw her front court in 2009, reports The Sydney Morning Herald’s Genevieve Rota.

After pleading guilty to 23 counts of obtaining a financial benefit by deception, resulting in an overpayment of $14,000, the now-49-year-old escaped conviction, with the magistrate taking into account that Rochester had taken steps to pay the money back before she was investigated.

Though she narrowly avoided a criminal record, the investigation and court case still cost Rochester plenty – including her career.

On Wednesday, she detailed the “four years of hell and torture” and revealed just how bad things were for her and her son Kai, who was 10 at the time.

[Read the original]

Sam Dastyari makes drug confession on 10’s I’m a Celebrity

Sam Dastyari’s candid speech on his failed marriage and political career may have won him sympathy from his I’m A Celebrity… Get Me Out Of Here! castmates, but one former contestant isn’t buying it, reports

Steve Price, who appeared on I’m A Celebrity in 2017, told The Project on Wednesday night that Dastyari was “playing the game” in order to get the “sympathy vote” and win the show.

“I reckon it’s smellier than the food they’re serving in the camp there, I mean Dastyari knew exactly what he was doing last night,” Price argued.

“He’s standing up in the middle of the camp delivering this message about how his life’s been shattered, and we all feel sorry for what happened to him in the end with his personal life, but he knew exactly what he was doing.”

Price also claimed that Dastyari had placed himself in plain view of the filming crew when he was discussing his past.

[Read the original]


Former radio star Fred Botica knocked off scooter in road rage incident

Perth radio icon Fred Botica was left bruised and grazed yesterday after being knocked off his scooter by a van driver in an apparent act of road rage, reports The West Australian’s Rouke Walsh.

Botica, 71, was riding home from the gym this morning when, he claims, he was almost run off the road by a grey van on a roundabout at the intersection of Rochdale Road and Haldane Street in Mount Claremont.

Bemused by the near miss, the retired FM radio announcer said he pulled up alongside the van at traffic lights at the intersection of Rochdale Road and Alfred Road and tried to politely seek an explanation from the driver.

“He just wound up his window again and ignored me,” Botica said. “I thought ‘bugger it, it doesn’t matter’, and I went to ride off and he just followed me into the intersection and knocked me off my bike. As we pulled out of the intersection on to Alfred Road he just mowed me down.”

[Read the original]

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