Friday April 6, 2018

smoothfm coup: Broadcaster secures superstar for new marketing campaign

Nova Entertainment’s smoothfm has found itself a new ambassador who features in a marketing campaign launching this weekend. The broadcaster is investing over $3m on media spend from now until June.

Sam Smith is our new man,” Nova Entertainment chief marketing and digital officer Tony Thomas told Mediaweek. “After close to five years with Michael Bublé being our ambassador we have found someone big enough and strong enough to fill his shoes.”

Thomas said the UK hit machine has the personality and the music that are a perfect fit for what is now Nova’s highest-rating music brand in the Sydney and Melbourne markets. “Sam Smith does have broad appeal, which is what we like about his music. He has some great uptempo numbers that appeal to younger listeners and sit very well alongside the ballads on his current album and his back catalogue, which are suitable for an older demographic.

“That broad appeal is important to smoothfm because of how wide our listening demos are.

“Like Michael Bublé, Sam Smith is very down-to-earth, which is very good for the brand too.”


So far in 2018 Sam Smith has been very good for Nova Entertainment with a Nova Red Room in January at the Sydney Opera House, and now this ambassadorial role for the smoothfm brand.

“We are a big supporter of his music across both stations and he has been a supporter of ours. It is a great relationship with give and take from both sides,” noted Thomas.

When smoothfm launched with Michael Bublé, Thomas and his team tested the response to the artist and the marketing very closely. “It was very effective right across the life of the campaign. We have gone into this relationship with Sam Smith on the same basis that if he continues to test well and the campaign is effective for smoothfm then we are not looking for a limited timeframe.

“The job for us with this campaign is to build awareness and we know when that happens we convert that into listening. That shows in the cumes, which are right up there with the biggest cume audiences in Sydney and Melbourne.

“The product proposition delivers. We just need as many people to know about the station as possible and then convert them into listeners.”

When it comes to marketing smoothfm, Thomas said the strategy is more around a brand approach, rather than a more traditional radio marketing campaign that would focus on the presenters – usually the breakfast show. “The smoothfm brand is the sum of all parts – the music we play, the tone of our presenters. The brand is built around a relaxed proposition, and everything delivers on that whether it be a street event or our station on Foxtel.

“We do see a quick spike in awareness as well though when we launch a campaign that turns into some solid conversion.”

Nova Entertainment hasn’t dropped all of its annual marketing spend on this first burst of Sam Smith. “We usually run two campaign phases each year and that will be the same this year. There has been a lot of radio marketing already this year. We just have to have more cut-through and a really appealing creative message to make sure we stand out against all the rest.”

The TVC has been produced by Ted Horton’s Big Red, which has done all of smoothfm’s ad campaigns. Carat is the Nova Entertainment media agency.

TV and outdoor eat up most of the media spend, but smoothfm has added cinema this time.

Carat and Nova Entertainment look very closely at any digital spend. “Video is really important for us, but it has to be in the right environment for us and it has to work with all the other parts of the campaign.”

Thomas said securing Smith for the campaign was a little different from trying to involve Michael Bublé. “With Michael we were offering the promise of what smoothfm would be and that it would be successful. With Sam Smith, EMI and Sam’s management knew about the station and how successful it had been.”

The singer appears in the smoothfm TVC and acts out a role in the spot. He also lends his image and his music to the ads on television and in cinema, plus outdoor executions too.

The TVC shoot and images for the outdoor campaign were shot on one day when he was in Sydney earlier this year.

Andrew Mercado on TV: Our critic on board with Lost In Space & Dynasty

Netflix may be taking over the world but it is certainly not doing it via original concepts, writes Andrew Mercado.

Apart from its bingeing model, which offers an entire season immediately instead of one episode at a time, much else it does is a carbon copy of what has always worked on traditional TV networks.

There are drama, animation, sitcoms, talk shows and reality. And while news is rumoured to be coming next, the industry is also arguing about which awards ceremonies its movies should be considered for (which in my book should be Emmys, given movies made for TV are telemovies and only movies made for big cinema screens should be Oscar worthy).

Given re-boots, re-imaginings and remakes are also scoring on free-to-air TV, Netflix is also cashing in on that, with Gilmore Girls, One Day At a Time, Fuller House and Queer Eye. Today yet another is poised for take-off and it could be its biggest nostalgia hit yet.

Netflix’s Lost In Space reboot (courtesy Netflix)

Lost In Space started life back in 1965 as a black and white TV series, but by the time it had gone to colour for its second and third seasons, the concept had been completely hijacked by breakout comedy relief character Dr Smith (Jonathan Harris). In the 1998 big screen version (note I said big screen again because it sure wasn’t a telemovie), Dr Smith was played by Gary Oldman. Despite the movie finally knocking Titanic off atop the box office chart after 15 weeks, it was widely considered to be a disappointment.

Now Lost In Space is back and this time it is soaring with a gravitas it has never had before. All the original characters on the Netflix reboot are back, but this time they are multidimensional with never-before-hinted-at family dynamics and flashbacks that explain the drama even further. And Dr Smith, now being played by Parker Posey, has not just changed sex but is so sociopathic I am actually scared at what could be coming next from her. Danger, Will Robinson, indeed!

It’s now set in the year 2046 (because that 1997 setting from the original has well and truly dated). I hope a future episode will explain how eldest daughter Judy has a different skin tone and hair colour from the rest of her all-ginger family. Maybe the Robot can figure it out but it has its own issues to deal with, given it also has a far more violent past than the original ever imagined.

Nicollette Sheridan in Dynasty

For someone not into sci-fi or space shows, I am totally on board with Netflix’s Lost In Space. And it is also time for me to retract all former comments made about the new Dynasty, which is made by the CW but Netflixed to the rest of the world.

Just like the original series, the arrival of Alexis Carrington has come just in time to jolt the series from the brink of cancellation. Filling the shoes of Joan Collins is no easy task, but Nicollette Sheridan’s entrance doubled its ratings, and then doubled them again with her next episode. Having now played three iconic primetime soap vixens (Paige Matheson on Knots Landing and Edie Britt on Desperate Housewives), Nicollette Sheridan’s Alexis isn’t original, but it doesn’t matter that because like Netflix, she is in a class of her own.

What Australians really value about homemade TV: Make ’em laugh

• Humour one of the qualities that separates Australian content from TV shows produced elsewhere

Parrot Analytics recently conducted a survey on Australians’ viewing preferences and what they really value about their local content.

In doing so, the research company identified many of the success factors that contribute to content emerging as a local hit. The survey involved participation from 500 Australians and the following question was asked:

What qualities of Australian-made TV shows can’t be found in shows produced overseas (e.g. in the USA)?

In analysing the responses, a set of overarching categories were identified. The content of each individual answer was then assigned to the category or categories where there was the best fit.

The results of the study revealed a very clear outcome: The vast majority of the responses, to a greater or lesser extent, included the idea that Australian-made TV was “relatable” to Australians.

• Andrew Mercado: An open letter to Jane Kennedy regarding TV reboots

Parrot Analytics also found that successful locally made content includes people that talk like Australians, have the same sense of humour, live in places that look the same as those of the audience consuming the content, and also share the same cultural assumptions.

Being able to relate well to the content is the single biggest advantage Australians believe that Australian TV has over content from other places.

This overall result can be broken down further, which reveals in detail what it is exactly that Australians like about their locally produced content. The largest proportion of the detailed response categories relate to “Humour”: 34% of answers include “Humour” as one of the qualities that separate Australian content from TV shows produced in other countries. “Aussie humour” is clearly a source of great pride and something that Australians believe cannot readily be found in content from elsewhere.

This notion was expressed in many different ways by survey respondents, with some of the more common descriptions being “self-deprecating”, “dry wit”, “irreverent” and “down to earth”.

Nearly as important as “Humour” is “Familiarity”, which 32% of answers included. Australians enjoy seeing recognisable locations, storylines that reflect “Australian stuff” and a reflection of the culture and social mores of Australia, rather than somewhere else. “Authenticity” was a common word in answers in this category, while some of the more detailed answers also delved into ideas like “cultural identity” and the “Australian perspective”. 17% of answers specifically named a particular aspect of Australian culture, the inclusion of which respondents felt differentiated Australian-made content from imported TV.

Examples in this category were very wide-ranging, such as a character in an emergency calling 000 rather than 911, more than a few mentions of “bogans” and the rather excellent observation that Australian TV has “swearing instead of guns”.

The next most common quality named was the Australian accent itself. Although still related to the larger point of familiarity and recognisability, 15% of Australians thought that the presence of the “Aussie accent” in Australian content, as well as slang, was important enough to them to specifically and separately cite this.

NZ Media News: TVNZ, MAFS on Three, RNZ tensions, Think TV, digital ad spend

Mediaweek’s John Drinnan rounds up the latest media news from the NZ market.

Isentia NZ’s global young leader

Isentia NZ has announced that its head of insight Ngaire Crawford has been named chair of the International Association for Measurement and Evaluation of Communication (AMEC) Global Young Leaders Group.

Ngaire Crawford

Ngaire Crawford will drive the strategy of this group, which will organise education initiatives and events to promote AMEC.

Isentia NZ’s Country Manager Russ Horell said: “Isentia NZ is overjoyed that Ngaire has been recognised as a global authority on media measurement. It is just what she deserves for her many years of providing actionable insights and enabling New Zealanders to make smarter business decisions.”

AMEC represents organisations and practitioners who provide media evaluation and communication research. It currently has more than 160 members and 86 countries worldwide. Ngaire will have a specific focus on up-and-coming talent in the industry.

Sponsorship funding model

TVNZ has announced a second series of Mind Over Money, the personal finance show fronted by TV psychologist Nigel Latta and including advice from Kiwibank. The Mind Over Money production is a joint venture between TVNZ and Kiwibank. TVNZ sees it as a promising new funding model for local productions.

Sceptics have questioned the integrity of this sponsorship model but series 1 last year was a ratings success with an average audience of 410,700. Kiwibank says the program spurred over 80,000 to visit Kiwibank’s Mind Over Money website and almost half of those polled by Kiwibank (44%) said the show affected their personal money management. TVNZ commercial director Paul Maher said series 2 would take Mind Over Money “up a notch” in 2018. The six half-hour episodes in the next series will air Mondays on TVNZ 1 from April 16 and will stream on TVNZ OnDemand.

Married in NZ

Married At First Sight Australia has wrapped its fifth season with its biggest ratings to-date on Three, making it New Zealand’s highest rating reality series amongst 25-54 year olds for 2018. The series averaged an 8.5 rating and 28.1% audience share in the 25-54 demographic, winning its timeslot each night it aired for the past five weeks. Overall, Married At First Sight Australia increased its share by 34% year-on-year, with the number of ThreeNow streams almost doubling since last season. Last Wednesday’s explosive season finale was the highest rating show of the year, winning its time slot with a rating of 12.2 and 38.3% audience share in the 25-54 demographic.

RNZ v NZ Government

Tensions are running high between Radio New Zealand and the government after former head of news and content boss Carol Hirschfeld misled the chief executive and chairman over a secret prearranged meeting with the broadcasting minister Clare Curran, and resigned. Hirschfeld is a former high-profile TV journalist who supported Curran’s plan for a free-to-air TV channel, despite public resistance from the chief executive and board. Her departure has been a shock for RNZ, which has been wary of rushing into TV in case it undermines its radio product.

Hirschfeld’s errant denials led to the RNZ board unintentionally misleading Parliament. The embarrassing correction came to a head this week when chairman Richard Griffin had to amend testimony. Details of Curran’s talks with Hirchsfeld and Hirschfield’s reasoning have not been spelt out. But Curran has been looking for a replacement for Griffin, whose term finishes at the end of April. Hirshfeld is said to have supported TV plans.

7pm the comedy slot

Comedy reigns on the 7pm TV shows in New Zealand, with veteran comic and broadcaster Jeremy Corbett recently replacing Josh Thomson on Three’s The Project. Corbett joins Jesse Mulligan on the program.

All three have featured on MediaWorks’ long-running comedy show Seven Days. The TVNZ 7pm show Seven Sharp meanwhile features comedian/satirist Jeremy Wells alongside former TVNZ Breakfast host Hilary Barry.

Think TV back in business

The NZ free-to-air TV marketing body Think TV was woken from its slumber last week. Intense rivalry during the Mark Weldon era at MediaWorks had put Think TV into hibernation. Weldon’s replacement Michael Anderson joined in for a display of cooperation attending the pre-Easter resurrection, alongside TVNZ chief executive Kevin Kenrick and Sky TV-Prime chief executive John Fellet.

Employment online launch

NZME’s employment website YUDU has officially launched. The website has been running in beta mode since November last year. YUDU targets the 43% of workers who are passive job seekers, as well as those actively looking for job opportunities. It features free job listings until July 1. NZME also announced a new website brand for property called OneRoof, to be launched next year.

Ad spend up

Interactive advertising reported in 2017 reached $923m for the full year according to a report from IABNZ this week. $257m of that spend came in Q4. This represents a 7% year-on-year increase.

29% ($267m) of total revenue was served to desktop devices over the year while mobile devices (smartphone and tablet) attracted $20.3m or 7% of revenue.

Smartphone revenue reached $55m or 6% of total revenue. The smartphone revenue reported reflects revenue generated by NZ publishers and is net of search and social.

NZ Media Profile: Sky CEO John Fellet talks prior to his departure after 27 years

John Fellet announced he was stepping down as chief executive of Sky Television last week, just as the company revealed it is no longer the preferred bidder for NZ TV rights to the 2019 Rugby World Cup.

By John Drinnan

Fellet insists the timing is coincidental and he had told the Sky board three days earlier he would be ending his 27 years with the firm, the past 17 as chief executive. Fellet will stay on until a replacement is found and will continue as a director afterwards with expertise on acquiring content.

These are challenging times for Sky – as they are for all media companies. Fellet’s departure removes ballast from a firm and a TV sector. At a personal level his style made him popular with financial analysts at result time. He had a reputation as a canny businessman who cleverly kept government and regulators at bay for 20 years amidst widespread criticism about Sky’s hold of the national game rugby.

Sky was initially depicted as a clever newcomer, but as it dominated the TV sector it has been compared with incumbents TVNZ and Telecom. “I never heard of the term ‘tall poppy syndrome’ until I moved to New Zealand,” Fellet chuckled. “There became an element of cutting down the tall poppy once we were bigger than TVNZ,” he told Mediaweek.

Fellet grew up at a ranch in Arizona and went to university on a baseball scholarship. He once quipped he has skills at two things – pay TV and coaching baseball. He is well-known in the sport here and was last year inducted into the New Zealand baseball Hall of Fame. Sky’s famously unglamorous studios are out in the suburban boondocks of Auckland’s Mount Wellington, and his office in a backlot fits his low-key style.

He says he made habit of eating lunch in the staff cafeteria, often as not mixing with installers and customer service workers.

As for his ability to fend off Government intervention over the past 20 years, Fellet says that the current challenges facing Sky are testament to Sky’s argument that, while it held a pay TV monopoly, new competition was just around the corner.

That is apparent with 2019 Rugby World Cup TV rights. The frontrunner is believed to be a joint venture of TVNZ and the dominant telco, Spark. Fellet insists the loss is no big thing and Sky has missed out before. When it has won rights, Sky usually played quarter finals onwards live where the All Blacks were playing on its free-to-air channel Prime. “It was really a free-to-air play rather than pay TV. The heat games were good to have but they did not attract new subscriptions,” he says.

Rugby plays a fundamental role in Sky’s business but the pivotal point is the renewal of the SANZAR (SuperRugby) deal in 2020. “ Bidders won’t be getting down to talk about it seriously till next year but then we will be pretty active,” he says.

There has been speculation that Amazon will be bidding, but Fellet questions that. Sport is key for Sky. Half of its customers take the sports package. Sky recently introduced a Sky Lite package that came to $55 with the sports package, compared to $80 beforehand. Can the Sky business model survive against much cheaper non-sports offers subscription video on demand services like Netflix and Spark’s Lightbox?

“The business model we have now is quite stable with baby boomers – churn is pretty low. Currently it is at the post-Netflix launch low.

“The issue for Sky is getting new subs,” he says.

Fellet’s resignation was not out of the blue. He had indicated he would step aside as CEO if the Vodafone-Sky merger had gone ahead last year. (The merger was rejected by the Commerce Commission over Sky’s influence in the wholesale programming market. There was some scepticism in the market.)

Tech sector observers like Paul Brislen doubted the merged firm would have been swift enough, joking that it would have been like two dinosaurs humping.

Fellet says Sky is fighting fit and the culture at Sky is young and fresh. “You could put a millennial in this job tomorrow if you like – but would they be able to negotiate deals like for the rugby?” he asks.

TV Ratings Analysis: Thursday April 5

• Seven reports Day 1 Comm Games reach of 7.8m, metro average 1.23m
• Nine sees respectable crowd for NRL in Sydney, TEN holds audiences

By James Manning


The first day of Commonwealth Games competition saw the channel again well in front, but the crowd was well down on the Opening Ceremony.

Seven this morning reported “7.8m viewers watched first day of full event coverage – a third of the population”. (Network national reach estimate based on Metro and Regional for 1 min of Commonwealth Games telecast viewed.)

Commonwealth Games on Seven

April 4: Opening Ceremony 2.0m, Primetime primary share 43.8%

April 5: Night 1 1.23m/1.16m, Afternoon 554k, Day 418k, Primetime primary share 33.0%


A Current Affair was again under 700,000 with the Thursday edition now screening in all markets after the end of daylight saving.

The live NRL did 287,000 with 194,000 in Sydney and 84,000 in Brisbane.

A combination of the timeslot and the Comm Games saw the NRL Footy Show audience on 76,000 in Sydney and 23,000 in Brisbane.

The AFL Footy Show had 128,000 watching in Melbourne.


Melissa Etheridge and Sheryl Crow were guests on The Project for the 7pm audience of 396,000.

Episode three of Show Me The Movie did 372,000 up against Aussie gold medal performances. That’s actually the same number watching a week ago – guests Merrick Watts and Cal Wilson helped keep the crowd.

The penultimate episode of Gogglebox season nine then did 561,000, which was up close to 100,000 on last week when there were live NRL and AFL on offer.


Call The Midwife did 494,000 at 8pm and the final of this season of Unforgotten followed with 329,000.


Great British Railway Journeys did 250,000 at 7.30pm followed by Luke Nguyen’s Food Trail on 132,000.

The 2015 Nicole Kidman/Werner Herzog movie Queen Of The Desert then did 108,000.

Week 14 TV: Thursday (Easter Survey Break)
ABC Seven Nine Ten SBS
ABC 8.8% 7 33.0% 9 14.7% TEN 11.0% SBS One 3.8%
ABC 2 2.7% 7TWO 3.9% GO! 2.7% ONE 2.3% VICELAND 1.0%
ABC ME 0.6% 7mate 2.7% GEM 1.7% ELEVEN 2.4% Food Net 1.1%
ABC News 1.4% 7flix 2.8% 9Life 2.2% NITV 0.2%
TOTAL 14.4% 42.4% 21.3% 15.7% 6.1%
ABC Seven Affiliates Nine Affiliates Ten Affiliates SBS
ABC 10.2% 7 29.4% 9 14.9% WIN 10.8% SBS One 3.5%
ABC 2 3.5% 7TWO 4.1% GO! 3.2% ONE 2.0% VICELAND 1.2%
ABC ME 0.8% 7mate 3.3% GEM 3.0% ELEVEN 2.6% Food Net 0.9%
NEWS 24 1.6% 7flix 3.0% 9Life 1.8% NITV 0.2%
TOTAL 16.1% 39.8% 22.9% 15.4% 5.8%
86.7% 13.3%
Thursday fta
  1. Gold Coast 2018 Commonwealth Games: Evening 1 Seven 1,239,000
  2. Gold Coast 2018 Commonwealth Games: Night 1 Seven 1,169,000
  3. Seven News Seven 1,014,000
  4. Nine News 6:30 Nine 828,000
  5. Seven News / Today Tonight Seven 819,000
  6. Nine News Nine 807,000
  7. A Current Affair Nine 681,000
  8. ABC News ABC 614,000
  9. Gogglebox Ten 561,000
  10. Gold Coast 2018 Commonwealth Games: Afternoon 1 Seven 554,000
  11. Call The Midwife ABC 494,000
  12. Hot Seat Nine 483,000
  13. 7.30 ABC 440,000
  14. Gold Coast 2018 Commonwealth Games: Day 1 Seven 418,000
  15. Ten Eyewitness News First At Five Ten 410,000
  16. The Project 7pm Ten 396,000
  17. Show Me The Movie! Ten 372,000
  18. Sunrise Seven 349,000
  19. Unforgotten ABC 329,000
  20. Gold Coast 2018 Commonwealth Games: Late 1 Seven 325,000
Demo top fives

16-39 Top 5

  1. Gold Coast 2018 Commonwealth Games: Evening 1 Seven 232,000
  2. Gold Coast 2018 Commonwealth Games: Night 1 Seven 211,000
  3. Gogglebox Ten 190,000
  4. Seven News Seven 159,000
  5. Seven News / Today Tonight Seven 134,000


18-49 Top 5

  1. Gold Coast 2018 Commonwealth Games: Evening 1 Seven 404,000
  2. Gold Coast 2018 Commonwealth Games: Night 1 Seven 384,000
  3. Gogglebox Ten 294,000
  4. Seven News Seven 270,000
  5. Seven News / Today Tonight Seven 215,000


25-54 Top 5

  1. Gold Coast 2018 Commonwealth Games: Evening 1 Seven 451,000
  2. Gold Coast 2018 Commonwealth Games: Night 1 Seven 431,000
  3. Gogglebox Ten 329,000
  4. Seven News Seven 310,000
  5. Seven News / Today Tonight Seven 253,000
Thursday multichannel
  1. Octonauts ABCKIDS/COMEDY 189,000
  2. Floogals ABCKIDS/COMEDY 176,000
  3. The Hive-PM ABCKIDS/COMEDY 175,000
  4. Peter Rabbit ABCKIDS/COMEDY 172,000
  5. Ben And Holly’s Little Kingdom-AM ABCKIDS/COMEDY 172,000
  6. Hey Duggee-AM ABCKIDS/COMEDY 168,000
  7. Andy’s Baby Animals ABCKIDS/COMEDY 168,000
  8. Peppa Pig-AM ABCKIDS/COMEDY 165,000
  9. PJ Masks-PM ABCKIDS/COMEDY 164,000
  10. The Justine Clarke Show! ABCKIDS/COMEDY 161,000
  11. Olobob Top-AM ABCKIDS/COMEDY 161,000
  12. Gold Coast 2018 Commonwealth Games Evening 1 Feed 2 7TWO 157,000
  13. Fireman Sam-AM ABCKIDS/COMEDY 154,000
  14. Thomas And Friends-AM ABCKIDS/COMEDY 153,000
  15. Charlie And Lola-AM ABCKIDS/COMEDY 153,000
  16. Go Jetters-PM ABCKIDS/COMEDY 150,000
  17. Ben And Holly’s Little Kingdom ABCKIDS/COMEDY 147,000
  18. Dinosaur Train-AM ABCKIDS/COMEDY 145,000
  19. Play School-AM ABCKIDS/COMEDY 144,000
  20. Shaun The Sheep ABCKIDS/COMEDY 144,000
Thursday Subscription tv
  1. Live: NRL Raiders v Bulldogs FOX LEAGUE 173,000
  2. Live: The Late Show With Matty Johns FOX LEAGUE 96,000
  3. Live: NRL Thursday Night League FOX LEAGUE 70,000
  4. Selling Houses Australia LifeStyle Channel 57,000
  5. Live: AFL 360 FOX FOOTY 55,000
  6. Gold Rush Discovery Channel 51,000
  7. The Simpsons FOX8 41,000
  8. Criminal Minds TVH!TS 41,000
  9. The Bolt Report SKY NEWS LIVE 40,000
  10. Family Guy FOX8 38,000
  11. Credlin SKY NEWS LIVE 37,000
  12. CSI: Crime Scene Investigation TVH!TS 36,000
  13. Grand Designs New Zealand LifeStyle Channel 36,000
  14. Outsiders SKY NEWS LIVE 35,000
  15. Hawaii Five-0 TVH!TS 34,000
  16. Who Do You Think You Are? UK UKTV 34,000
  17. The Young & The Restless ARENA 34,000
  18. CSI: NY TVH!TS 33,000
  19. Selling Houses Australia LifeStyle Channel 33,000
  20. Grand Designs: House Of The Year LifeStyle Channel 32,000

Media News Roundup

Business Of Media

Outdoor Media Association reports sector revenue up 8.7% in Q1 2018

The out-of-home (OOH) sector has posted an increase of 8.7% on net media revenue year-on-year in the first quarter of 2018, posting $203.1 million, up from $186.9 million for the first quarter in 2017.

Digital revenue is sitting at 49.7% of total net media revenue year-to-date, an increase over the recorded 44.4% for the same period last year.

“OOH is moving forward into an exciting period of progress and expansion, led by digital and the increasing availability of powerful data sets. This is compelling for advertisers and why we continue to see our revenue grow,” said Charmaine Moldrich, CEO, OMA.

This week the industry also announced that it will be investing up to $10 million to rejuvenate MOVE to accurately measure audiences and prove the power and efficacy of its OOH digital network. This follows the hundreds of millions of dollars OMA members have invested in building a modern dynamic channel, with scale to reach Australians on mass.

The industry ended 2016 with an increase of 6.03% on net media revenue, posting $837.1 million, up from $789.5 million for the previous year.

Category figures quarter one 2018

• Roadside Billboards (over and under 25 square metres): $82.7 million
• Roadside Other (street furniture, bus/tram externals, small format): $55.0 million
• Transport (including airports): $35.1 million
• Retail, Lifestyle and Other: $30.3 million

Category figures for quarter one 2017

• Roadside Billboards (over and under 25 square metres): $77.3 million
• Roadside Other (street furniture, bus/tram externals, small format): $51.1 million
• Transport (including airports): $29.5 million
• Retail, Lifestyle and Other: $28.9 million

Facebook could face million-dollar fines, enforceable undertakings here

Facebook could face multimillion-dollar fines and enforceable undertakings in Australia as the Acting Privacy Commissioner turns her sights on the social network giant’s use of personal data, reports The Australian’s Darren Davidson.

Angelene Falk, the Acting Australian Information Commissioner and Acting Privacy Commissioner, said her office would investigate whether Facebook had breached the Privacy Act 1988 and confer with international regulators as part of its inquiry.

“All organisations that are covered by the Privacy Act have obligations in relation to the personal information that they hold,” Falk said. “This includes taking reasonable steps to ensure that personal information is held securely, and ensuring that customers are adequately notified about the collection and handling of their personal information.”

[Read the original]

Former Antony Catalano colleague made redundant at Domain Group

One of the top executives aligned to former Domain Group chief executive Antony Catalano has been made redundant under a reorganisation of the property-marketing company, reports The AFR’s Aaron Patrick.

Trent Casson, the managing director of Domain Victoria, will leave in a few weeks, executive chairman Nick Falloon indicated in an internal email.

He said Casson was leaving as part of an operational review.

Company sources said about a dozen Domain employees had been made redundant along with Casson.

[Read the original]

News Brands

Fairfax Media appoints Tory Maguire national editor of The SMH and The Age

Fairfax Media has appointed Tory Maguire as national editor of The Sydney Morning Herald and The Age. The role is responsible for leading federal politics, business and world coverage across Fairfax Media’s capital city mastheads.

Tory Maguire

Group executive editor of Australian Metro Publishing James Chessell said: “Tory is an outstanding journalist with around two decades’ experience editing and reporting news and federal politics. She is a proven leader in digital publishing with an excellent track record of leading newsrooms and producing engaging journalism. Our newsrooms will benefit greatly from Tory’s expertise.”

Maguire was most recently editor-in-chief of HuffPost Australia for two and a half years. She was the driving force in establishing the local editorial presence of the global news and online platform and developed editorial and commercial partnerships across a broad range of sectors. HuffPost Australia operated as a joint venture with Fairfax Media until the local operation was transferred to its US parent in November 2017. Her digital skills, in particular, meet the Herald and The Age’s editorial objectives of breaking news and producing high quality, agenda-setting journalism.

Prior to this, Maguire held senior editor and journalist roles with News Corp Australia for 15 years focused on news and federal politics, including as a political reporter in the Canberra press gallery, night editor of The Daily Telegraph, editor of the opinion website The Punch, and national roles in online publishing and innovation. Maguire began her career as a cadet on The Daily Telegraph.

She starts in her new role on April 16 and will report to the group executive editor, Australian Metro Publishing.

Business columnist Stephen Bartholomeusz returning to Fairfax Media

One of Australia’s best business columnists – certainly the best at News Corp Australia – is coming home: The Age’s former associate editor, then Business Spectator principal, Stephen Bartholomeusz, has been lured away from The Australian by Fairfax Media’s new metro executive editor James Chessell, reports The AFR’s Joe Aston.

Bartho’s first column will appear in The Age and The Sydney Morning Herald next month.

[Read the original]

War of words: Producer at The Project calls Sunrise “television at its worst”

The Project’s Waleed Aly outlined an argument for why the Greens’ idea of creating a “universal basic income” for all Australians wasn’t “leftie pinko nonsense” after the show’s managing editor Tom Whitty took issue with Sunrise’s Hot Topics segment that attacked the idea, reports Fairfax Media’s Aja Styles.

Whitty, who has been known to help Aly script his editorials for The Project, jumped on Twitter on Thursday morning to condemn Seven’s breakfast segment as “commercial television at its worst”.

[Read the original]


Good Weekend grows Weekends Away franchise with Dream Destinations

Good Weekend is extending its 52 Weekends Away franchise with a new 52 Dream Destinations special issue.

Where 52 Weekends Away has Australia as its focus, and is published in October, the new 52 Dream Destinations issue has an international skew, with writers scouring the world for the best places to visit in 2018.

The inaugural glossy issue of Good Weekend’s 52 Dream Destinations is on sale Saturday April 7.

“We write the definitive stories on the people, places and issues that matter,” says Good Weekend editor, Katrina Strickland. “Our core markets of Sydney and Melbourne are the most sophisticated, developed cities in the country. Our readers expect nothing less.

Good Weekend editor Katrina Strickland

“Our second annual travel special, 52 Dream Destinations, is a celebration of the insatiable Australian appetite for new places and experiences,” said Strickland. “With the world as its focus, 52 Dream Destinations is not only to read now – it’s the kind of edition readers will file in the magazine rack for inspiration when planning their next trip.”

MOREKatrina Strickland’s mission to evolve Fairfax’s Good Weekend

The launch issue is supported by a suite of travel clients, from APT Touring, Travel Associates and Scenic Luxury Cruises to Abercrombie & Kent, The Ghan and Spirit of Tasmania. It includes a 16-page inserted magazine on Uluru and its surrounds, produced in partnership with Voyages Ayers Rock Resort and Tourism NT.

The 52 Dream Destinations extension is one of a number of changes made at Good Weekend by Strickland, who became editor last June. There will be special issues devoted to Families (June 2) and Trailblazers (September 15).

VICE and Dentsu Aegis launch Illuminated, six-part video series for Nissan

VICE and Dentsu Aegis have launched Illuminated, a new six-part video series – presented by Nissan’s small SUV, the Nissan QASHQAI – which focuses on giving young people useful mental tools for success.

Broken into two streams, Illuminated will focus on MIND and MATTER, exploring common hurdles in young people’s careers, and demonstrating how technology and psychology can help them move forward and follow their passion.

The MIND series of videos will examine the psychological roadblocks millennials face.

Illuminated kicks off with chef Attica and MasterChef’s Kylie Millar, followed by Ted Talks/NASA collaborator and body architect Lucy McRae, and popular Australian dance-punk duo DZ Deathrays.

Illuminated will be amplified across VICE’s digital and social channels, including Snapchat Discover.

Watch Illuminated here.


Lisa Wilkinson profiled in Who, and performance assessed by The AFR

Pacific’s Who magazine features TEN’s Lisa Wilkinson on its cover this week alongside the coverline “Lisa Hits Back”.

The magazine asked one of the hosts on The Project if changing her TV roles had been invigorating?

“Completely, because I am no longer sleep-deprived and that’s made an enormous difference to me and everyone in my immediate circle of friends and family. It’s wonderful to be able to get out on the road and do longer-form journalism… And everyone has been so ridiculously welcoming that I’m just so thrilled I made the change.”

Meanwhile The AFR also looks at Wilkinson’s decision to change channels.

The Aaron Patrick story carried the headline “Big Ten hire Lisa Wilkinson doesn’t star for CBS”.

Patrick writes: She is a successful advocate for pay equality, breast and skin cancer research, higher journalism standards, and better food and hospital care for children. But when it comes to her day job – attracting ratings for Network Ten – Lisa Wilkinson is struggling.

The first big hire backed by CBS, which bought Ten last year, was meant to give the perennially third-placed TV station the firepower to challenge what had long been thought of as Seven and Nine’s impregnable hold on Sunday-night ratings.

[Read the original]

Foxtel and hayu bringing Real Housewives of NYC star down under

Foxtel and reality TV SVOD service hayu are bringing Real Housewives of New York City star Bethenny Frankel to Australia to celebrate the launch of the show’s 10th season.

Bethenny Frankel

Season 10 of Real Housewives of New York City premieres in Australia on both hayu and Foxtel today (Thursday April 5), the same day as the US.

Frankel – an entrepreneur, investor, philanthropist, lifestyle influencer, author and speaker – is an original cast member of the series. She will be in Sydney from April 7-11

Frankel joined on this season of RHONY by returning cast members Carole RadziwillDorinda Medley, Luann de LessepsRamona Singer, Sonja Morgan, and Tinsley Mortimer.


The time has come! Midnight Oil named as 2018 Ted Albert Award recipient

APRA AMCOS has announced that seminal Oz rock act Midnight Oil will receive the Ted Albert Award for Outstanding Services to Australian Music at the 2018 APRA Music Awards next week.

The 2018 APRAs will be held on Tuesday April 10 at Sydney’s International Convention Centre in Darling Harbour. The night will be hosted by Julia Zemiro with live music performances curated by Robert Conley.

APRA Chair Jenny Morris said, “Midnight Oil’s uniquely Australian songs took on societal issues with fiery determination and a musical conviction that continues to connect on a global scale. I don’t want to say there will never be another Midnight Oil because the world will always need a band like Midnight Oil – now, more than ever.”

Midnight Oil said, “Midnight Oil is proud to receive the Ted Albert Award for 2018. It’s a great honour for our band. Ted Albert‘s great skill was his knack for picking talent, his genuine love for original Australian music, and the creation of his legendary production house, which has become a by-word for excellence and success.”

This year’s APRAs will feature performances from the likes of Tim Minchin, Tom Snowdon (#1 Dads), Tom Iansek (Big Scary), Ben Abraham, All Our Exes Live In Texas, Baby Animals, Isabella Manfredi and many more.

Presenters on the night include Manfredi, Adam Eckersley, Country Work of the Year nominees Brooke McClymont and Kasey Chambers, Dance Work of the Year nominee Starley Hope, Andrew Farriss, Managing Director at Sony/ATV Music Publishing Australia Damian Trotter, Amber Lawrence and Guy Sebastian.

Inaugural ARIA Emerging Artist Scholarship winner announced

ARIA has announced Brisbane indie pop group Cub Sport are the recipients of the inaugural ARIA Emerging Artist Scholarship, presented by Virgin Australia.

Cub Sport

The scholarship sees Cub Sport receiving travel support for the domestic and international legs of their 2018 world tour, courtesy of Virgin Australia.

The scholarship is open to any Australian artist (represented by a current ARIA member) that appeared in the ARIA Top 100 Album or Singles Chart in 2017 and had not been previously nominated for an ARIA Award.

ARIA CEO Dan Rosen said “On behalf of all at ARIA we are thrilled to present Cub Sport with the inaugural ARIA Emerging Artist Scholarship Presented by Virgin Australia. I would like to thank Virgin Australia for their support and contribution which will assist in developing the band’s career and help them take their music to the world.”

Cub Sport member Sam Netterfield said, “We would like to thank ARIA and Virgin Australia for this opportunity. The costs associated with touring both domestically and internationally are significant and can be the limiting factor in many independent bands’ careers. This travel support will play a direct and pivotal role in allowing us to continue pursuing our global vision by returning to international markets to play shows, connect with fans as well as expanding our creative and professional network.”

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