Tuesday April 9, 2019
Boomtown partners reveal investment opportunities in regional: “Spend that bit of extra money and get more bang for your buck”
Last Thursday we reported on the official campaign launch and heard about the campaign objectives as Southern Cross Austereo, WIN, Prime Media Group, Australian Community Media, Imparja and Grant Broadcasters invested to grow their share of the advertising pie.
See also: Boomtown: Media agencies asked to rethink advertising in regional Australia
On Friday Mediaweek heard from two of the architects of the Boomtown campaign – Southern Cross Austero’s chief sales officer Brian Gallagher and Australian Community Media’s national sales and partnerships director Penny Kaleta.
See also: Boomtown architects on strategy: “A soft sell is not going to get it done”
On Monday Mediaweek heard from the four media agency chiefs – John Steadman, Peter Vogel, Ashley Earnshaw and Victor Corones – who supported the launch event, but also revealed some of the hurdles ahead for regional media.
NewsMediaWorks’ Simon Davies and Peter Miller with Grant Broadcasting’s Jeremy Simpson and Mediabrands’ Victor Corones
See also: Boomtown: Media agency execs ready to review regional spend
Now as we wrap up and get ready to depart Boomtown, for now, we hear from three other Boomtown partners, WIN, Prime Media and Grant Broadcasting.
“This is a very important investment for us,” said Grant Broadcasting group general manager, national sales & marketing Jeremy Simpson.
“We see an opportunity for us to drive additional advertising investment into our local markets. The money that goes into those local markets stays in those local markets and we reinvest it locally,” he told Mediaweek.
“The spend in regional is clearly undercooked with 36% of the population attracting 10% of the investment.”
Grant is invested completely in regional Australia part from its JV with Capital Radio at 6iX in Perth.
“The Cameron family is proudly local and are very aware of the issues.”
Simpson didn’t think media companies with assets in metro and regional did better than specialist regional operators. “We have always found that the money will follow where the marketer needs to spend. It is very market specific with the marketer picking the cities to target whether it be may be Tamworth, Taree, Toowoomba, Townsville or Cairns. It is not just a matter of ticking regional, they identify markets. If it is one of our markets we will get a call.”
Simpson is a former media buyer (“Many years ago!” he reminded Mediaweek), and he said in his time it was about prioritisation of the money. “What money could they spend, and there is only a finite amount of money available. That is where regional can get knocked off the schedule.
“The challenge for us is to say, ‘You might be knocking us off the schedule, but you are missing an opportunity for a bigger result. By default they put a line through it, but if they took a little bit of money out of Sydney and Melbourne they could get a pretty decent schedule in a couple of big regional markets and make a big impact.”
Simpson said he would like to see money from the grocery brands. “The traditional grocery brands like Nestlé and others. They used to be top 10 advertisers. But they aren’t any more. They tend to be very prescriptive where they spend and that’s where we see a big opportunity. Finance is another one. We have had some amazing success with financial institutions, yet others in the same space won’t spend a cent.”
“This is a bit overdue, but the time is right to do it now,” said group general manager of sales & marketing at Prime Media, Dave Walker.
Prime Media’s Dave Walker with Prime’s Adam Forbes and TRSN/Grant Broadcasters’ Dee McTaggart
Walker said he thought new money could be tipped into nearly all sectors. “There are lot of gaps across the board. A lot of FMCG don’t invest in some of our regional markets. Car manufacturers are very strong in regional markets, which is good. Supermarkets are strong, some of the banking sector isn’t that strong. That is a little disappointing as sometimes we are left off the schedule or first off the schedule. There are opportunities around banking, particularly the challenges the banking sector have got. They have a lot of customers in regional markets.”
When asked where the money might drop off sometimes in regional Australia, Walker pointed to WA. “That is sometimes left off the schedule for no great reason because there are pockets of WA that have had their challenges, but the economy has evened out and we are starting to see some growth.”
Prime has traditionally been strongest in northern and southern New South Wales, servicing some communities for over 50 years.
“We are absolutely a proud partner of this initiative,” the national sales director of WIN Television Matthew Evans told Mediaweek. He was at the launch event with WIN Corporation executive Andrew Gordon. They are both Australian media royalty, making significant contributions, entering media after their fathers made a mark. Evans father is former TV executive David Evans who worked internationally for BSkyB, Fox and then Hallmark before joining the board of Fairfax Media. Andrew of course is the son of WIN Corp founder and media investor Bruce Gordon.
WIN’s Matthew Evans with Australian Community Media’s Scott Corcoran
Evans continued: “The ability for all of these people to come together is fantastic. The disparity between 36% of the population living in regional Australia and advertisers spending 10% of their investment is just ridiculous. Any of the captains of this industry would agree this has been a problem for a long, long time. Regional Australia is often portrayed as the poor cousin. The reality is if you have a client like Colgate, 36% of their volume is going to come from regional Australia.
“Our challenge is to illustrate that issue to everyone and try and get people thinking about it. It is also about creating some competition. If someone goes there and spends some money, then the competitor will go there too.”
Regarding how much regional media would like to see the ad spend climb to, Evans said; “In real terms if we went from 10% to 12% we are up 20% and that would be a good year. It would make a big difference. But that should creep even higher over the years. What the number is would be hard to predict. It won’t probably be 36%, but anything higher than where we are now is a good start.
“What we should recognise is that 35% of our money comes from local businesses. And 65% comes from national businesses. I have Beaurepaires in Bendigo booking their own activity plus all sorts of local franchises who are in that space.”
Evans remembered back to the last big marketing push from the TV players with the Regional TV Marketing run by Brian Hogan. “He did a terrific job, but with pressures from budgets it was decided to dismantle it a few years ago.”
Evans noted that some of the younger product managers don’t even understand what regional TV is. Unless there is someone out there telling them they are not going to know.
WIN’s traditional stronghold is Wollongong and the south coast. Evans said sometimes the spend is greater in that area, but that hasn’t happened much since the days pre-aggregation. “Generally on a national basis people are buying around the country. We are strong around the country and in some markets represent several stations.
“The biggest challenge is explaining to media buyers about Boomtown and that it is booming. The reality is that 46% of people 25-54 work in white collar jobs. People in Boomtown spend more at Woolworth’s than they do in Sydney.”
Evans said national clients who buy their own media tend to spend more in regional markets.
About excuses some advertisers might have about underspending in regional, Evans shot back: “There are no excuses…none at all. If you are looking after a client’s business, your job is to sell more product for them. That makes this one a no-brainer. Spend that bit of extra money and get more bang for your buck. And you will also make some more money for your client.”
—
Top Photo: Boomtown partners [L-R] Matt Evans (Win), Jeremy Simpson (Grant Broadcasters/ TRSN), Penny Kaleta (Aust Community Media), Dave Walker (Prime Media Group), Brian Gallagher (SCA) with former federal member Fiona Nash (third from left)
Fiorella Di Santo returns to News Corp fold as Medium Rare COO
Di Santo will be responsible for sales, marketing, production, IT and HR across the company.
Prior to joining Medium Rare, Di Santo was general manager of publishing (Fashion, Luxury, Food & Home) at Bauer Media. Previously, she spent more than 20 years at News Corp Australia in a variety of positions, including group sales director.
Gerry Reynolds, managing director and co-founder of Medium Rare, said: “Fiorella’s unique mix of experience across content, media sales and operations make her the perfect addition to our senior management team as we seek to maintain the continued growth of the business.
“Sally Wright and I started the company less than five years ago with a staff of three. We’re now just shy of 200 employees. And, with the recent additions of Jetstar, Bunnings and Chartered Accountants ANZ to our roster, it’s vital that we evolve our management structure to ensure we continue to service our clients above and beyond expectations. We’re very excited to welcome Fiorella aboard.”
Fiorella Di Santo said: “I’m looking forward to working closely with the exceptionally talented team of content creators and sales representatives at Medium Rare to help further the development of best-in-class ways to tell stories and reach new audiences.”
Medium Rare is a full-service content marketing agency, producing multi-platform content strategies for Australian brands such as Qantas, Coles, David Jones, Bunnings, Foxtel, the Australian Institute of Company Directors, NSW Farmers, Jetstar and Chartered Accountants ANZ.
The company is part-owned by News Corporation.
Sports Week
Thursday and Saturday night FTA AFL grows week-on-week
The third round of the AFL was played from Thursday to Sunday and Seven’s week 14 ratings were up for the Thursday and Saturday clashes.
The Thursday clash featured Geelong winning away against the Adelaide Crows with a metro TV audience of 675,000. That was up week-on-week from 635,000.
The much-hyped Friday clash featured the then winless Melbourne and Essendon. While the quality of the game lived up to the hype, the audience was down week-on-week from 631,000 to 603,000.
The Saturday night FTA games featured a grand final rematch between West Coast and Collingwood for most markets, while viewers in Adelaide and Perth saw the Brisbane v Port Adelaide match. Seven’s combined Saturday evening audience was up to 611,000 from 555,000 the week prior.
AFL Round 3
Seven
Thursday
Adelaide v Geelong 876,000 (Metro 675,000 Regional 201,000)
Friday
Essendon v Melbourne 791,000 (Metro 603,000 Regional 188,000)
Fox Footy
Thursday
Adelaide v Geelong 248,000
Friday
Essendon v Melbourne 256,000
Saturday
Brisbane v Port Adelaide 82,000
Carlton v Sydney 182,000
Collingwood v West Coast 232,000
GWS v Richmond 253,000
Sunday
Fremantle v St Kilda 166,000
Western Bulldogs v Gold Coast 141,000
Hawthorn v North Melbourne 109,000
Nine reports TV audience growth year on year for NRL
While the audience for Nine’s Thursday night clash between the Broncos and Roosters was down (from 486,000 to 443,000) the broadcaster was able to report year-on-year growth for its Thursday night football.
On the Friday night the close finish between Panthers and West Tigers helped delivered a bigger audience – 378,000 in week 13 grew to 407,000 in week 14.
NRL Round 4
Nine
Thursday
Sydney Roosters v Brisbane 690,000 (Metro 448,000 Regional 242,000)
Friday
Penrith v Wests Tigers 633,000 (Metro 407,000, Regional 226,000)
Fox League
Thursday
Sydney Roosters v Brisbane 251,000
Friday
Warriors v Gold Coast 184,000
Penrith v West Tigers 272,000
Saturday
Manly v South Sydney 167,000
North Queensland v Canberra 247,000
Parramatta v Cronulla 284,000
Sunday
Newcastle v St George Illawarra 278,000
Melbourne v Canterbury-Bankstown 258,000
Broadcasters focus on US Masters from Augusta starting Friday
The Nine Network and Foxtel/Kayo share the rights for coverage of the US Masters from Augusta starting in the early hours Friday Australian time.
Both broadcasters will also preview the event and show highlights from the Par 3 Competition on Thursday Australian time.
Nine’s Wide World of Sports will be at the Augusta National from April 11 to 15, with coverage live on 9Gem and 9Now.
Nine sports reporter Neil Breen will provide round-the-clock coverage from Augusta National on Nine News, Today, Sports Sunday and the Wide World of Sports digital and mobile platforms. For commentary Nine will be taking the US feed from ESPN for rounds one and two, then CBS for rounds three and four.
Those host broadcasters will be headed by Jim Nantz, Scott Van Pelt, Nick Faldo, Curtis Strange, Ian Baker-Finch, Frank Nobilo, Verne Lundquist, Peter Kostis, Bill Macatee, Dottie Pepper, Tom Rinaldi and Amanda Ballionis.
Nine’s director of sport Tom Malone said golf fans will be in the box seat to watch one of the best Masters fields in history.
“Viewers will be spoilt for choice with five different channels to choose between on 9Gem and 9Now,” he said.
Coverage will commence on Thursday, April 11, with the traditional Par 3 Competition, with wives and girlfriends, children and grandchildren all happily caddying in a family affair for the US Masters players.
Foxtel meanwhile will be offering viewers on Fox Sports coverage in 4K. People streaming via Kayo will have the option of three alternative camera angels.
Foxtel will provide what it is claiming the most comprehensive coverage of The Masters with exclusive vision of Amen Corner holes 11, 12 and 13 in 4K Ultra HD on Foxtel 4K (Channel 444) for the first time.
Fox Sports 505 meanwhile is now live as a dedicated 24-hour golf channel providing an immersive destination for fans ahead of the live and ad-break free coverage of all four competition rounds, with coverage starting from 5am Friday, April 12 (AEST).
Foxtel 4K will present coverage of Amen Corner, starting with the first round on Friday, April 12 from 12.45am to 8.00am. The Amen Corner cameras will follow every group as they play these three holes.
Fox Sports’ own golf expert and former professional Paul Gow will be on the ground to provide daily news reports from the event for Fox Sports News.
Multi-sport streaming service Kayo will have every round live and anytime. Kayo will also have three bonus cameras for every round, providing more ways to watch.
Kayo will have live daily coverage of the prestigious tournament plus a pre-round show called On The Range, featuring practice, analysis and interviews.
The bonus cameras will be offered on Kayo’s feature SplitView, which enables fans the ability to watch up to four different videos, games or shows on web, tablet devices and selected TVs – and two videos simultaneously on mobile, all on the one screen.
A dedicated carousel will be teed up on the Kayo home page from today and will feature a range of documentaries and shows including a mix of Masters Official Films across four decades. Included in the line-up is Aussie Greg Norman’s epic Masters loss in 1996, Tiger Woods’ first win in 1997 and most recent win in 2005, plus Adam Scott’s first ever Green Jacket win for Australia in 2013.
In addition to The Masters, Kayo will stream all the remaining majors – the US Open, The Open Championship and the PGA Championships. Kayo subscribers will also get to watch the USPGA Tour including the Fedex Cup, European PGA Tour, PGA Tour Champions, ELPGA, Women’s British Open, USLPGA, plus many other events on the 2019 golf calendar, including a host of Amateur Championships.
Top 10 Game Charts: Family Friendly Yoshi prevails in first week
By IGN Australia editor in chief Cam Shea
The game very much picks up where Yoshi’s Woolly World left off, only with a paper craft aesthetic instead of wool, and levels constructed like elaborate cardboard dioramas with multiple layers of depth. Each level even has a separate “flip side” version, which literally presents it from behind, showing the back sides of all the paper craft objects. Yoshi’s Crafted World is charming and fun, but inessential.
The rest of the charts are a good mix of more “core” games and family titles, showcasing the breadth of what video games have to offer in 2019. On the one hand you have titles like last week’s top two games – Sekiro and The Division 2 – which have both dropped a spot, but offer challenging sword-based combat and squad-based online shooting respectively, and on the other you have games for the whole family like Mario Kart 8 and The LEGO Movie 2 Videogame.
Box Office Report
After a strong weekend to end March with $14.25m, the box office had a second consecutive good performance with takings only dipping 9% to $12.97m.
Helping keep the numbers up was one major superhero release while the second weekend of three new releases managed to keep a spot in the top five.
#1 Shazam! $4.45m
There was confidence in the new superhero franchise from DC Comics with the movie opening on 507 screens with a screen average of $8,792. Not quite a much confidence though as there was in Captain Marvel, which took over 800 screens on its first two weekends.
#2 Us $1.63m
The second weekend of the horror movie saw revenue dip 57% as screens showing the movie fell from 411 to 358 with a second weekend screen average of $4,581.
#3 Dumbo $1.41m
There was little separating the second weekends of Us and Dumbo. The takings for Dumbo dipped 48% with the movie remaining on 353 screens (down 148) with a screen average of $4,021.
#4 Captain Marvel $1.19m
After five weekends in cinemas the super-heroine hit has grossed $36.54m with a screen average of $4,069 on the weekend.
#5 Five Feet Apart $1.18m
The US romantic drama managed a second weekend in the top five with the smallest drop off from its opening weekend of 26%. It remained on 228 screens (down 28) with a screen average of $5,200, the second best of any movie in wide release.
Outside the top 5: Bohemian Rhapsody this week dropped off the chart after taking $55m in its 22 weeks in the top 20. The movie remains ranked at #6 in the all-time Australian box office chart.
TV Ratings Analysis: April 8
Monday: Week 15 2019
By James Manning
• Nine News 1,068,000/1,014,000
• Seven News 1,112,000/1,077,000
• A Current Affair 1,019,000
• ABC News 789,000
• 7.30 663,000
• The Project 314,000/496,000
• 10 News First 409,000
• SBS World News 147,000
Breakfast TV
• Sunrise 309,000
• Today 208,000
Seven
Home And Away is back for another week, starting off on 679,000 after its best weekly average of the year last week of 705,000.
My Kitchen Rules has now faced off against MAFS for the last time this season with 710,000 watching the home cooks last night.
Seven then screened a repeat of the 2014 movie Kingsman: The Secret Service with 357,000 watching.
Nine
The Married At First Sight final night caused a wave across the channel early and late. Nine News was over 1m for the whole hour and then A Current Affair recorded its first 1m+ audience this year with 1.019m watching. One of the key attractions last night? Reporter Reid Butler hosting a MAFS season finale party.
And we have a new leader – the most-watched TV show of the year is now the Married At First Sight 2019 final episode with 1.968m metro and 2.611m nationally. Put in the 9Now crowd and we must be terribly close to an average audience of 3m. You’d have to think that figure could go unmatched in terms of entertainment shows this year, while only sporting events like major football grand finals and State Of Origin games will get up around that mark.
Both the Sydney and Melbourne audiences were over 600,000 for MAFS last night. Both sexes and all demos were focused on the program. Some 33 of the episodes have had VPM audience of 300,000 or more with the most-watched on demand episode (#18) now close to 500,000.
Also bowing out last night was Bad Mothers with its biggest audience this season of 605,000 watching. Last week’s audience saw an extra 144,000 added in catch-up viewing taking the audience close to 650,000. This final episode could end up over 700,000.
10
The Project at 7pm was the channel’s best with an actual member of the cast of the sixth biggest movie ever, Bohemian Rhapsody, live at the desk. And what did they have time for? Just one question about the movie! Admittedly Gwilym Lee was there to talk about his new movie with the wonderful Miranda Tapsell, Top End Wedding, but a little more time would have been brilliant to hear about his role of Brian May in the movie hit. Waleed Aly looked like he would have loved to asked a few guitar questions. The 7pm half of the show was on 496,000 after an average of 404,000 last week.
After being down a host for a number of weeks (Denise Scott last night filled in again for Grant Denyer), one of the dancers had to pull out last night – Jimmy Rees went to spend time with his family after his son took ill. There was therefore no elimination with Constance Hall, Courtney Act, Jett Kenny and Samuel Johnson all through to the semifinal and the final fortnight of the show. The average audience last night was 393,000 after 427,000 a week ago.
ABC
A memorable episode of Australian Story last night with The Seekers all together and all looking in good health. The 60s global superstars reminded people just how big they were with hit singles and performances where they shared the stage with The Beatles and the like all those years ago. In two episodes of Australian Story this year the audience was close to 650,000, but last night it managed 715,000 and should do a bit more on iview for people watching another popular program on offer last night.
Four Corners then did 577,000 with a look at Chinese interference in Australian political life.
Media Watch was on 587,000 with a focus on election reporting while Q&A featured just Tony Jones and Josh Frydenberg at the desk with 328,000 watching.
SBS
It didn’t do huge numbers, but Queen Victoria And Her Nine Children was the channel’s best on 150,000.
Week 15 TV: Monday
| MONDAY METRO | |||||||||
|---|---|---|---|---|---|---|---|---|---|
| ABC | Seven | Nine | 10 | SBS | |||||
| ABC | 13.1% | 7 | 18.9% | 9 | 32.0% | 10 | 8.7% | SBS One | 3.4% |
| ABC KIDS/ ABC COMEDY | 1.7% | 7TWO | 2.2% | GO! | 3.1% | 10 Bold | 3.4% | VICELAND | 0.7% |
| ABC ME | 0.5% | 7mate | 2.7% | GEM | 1.7% | 10 Peach | 1.3% | Food Net | 0.7% |
| ABC NEWS | 0.9% | 7flix | 1.4% | 9Life | 3.3% | NITV | 0.1% | ||
| 7Food | 0.3% | ||||||||
| TOTAL | 16.2% | 25.4% | 40.1% | 13.4% | 4.9% | ||||
| MONDAY REGIONAL | |||||||||
|---|---|---|---|---|---|---|---|---|---|
| ABC | Seven Affiliates | Nine Affiliates | 10 Affiliates | SBS | |||||
| ABC | 13.8% | 7 | 19.1% | 9 | 25.0% | WIN | 8.2% | SBS One | 2.9% |
| ABC KIDS/ ABC COMEDY | 2.0% | 7TWO | 3.1% | GO! | 3.4% | WIN Bold | 3.2% | VICELAND | 1.0% |
| ABC ME | 0.9% | 7mate | 3.7% | GEM | 3.7% | WIN Peach | 1.8% | Food Net | 0.8% |
| ABC NEWS | 1.1% | 7flix | 1.8% | 9Life | 3.0% | Sky News on WIN | 1.2% | NITV | 0.1% |
| TOTAL | 17.8% | 27.7% | 35.1% | 14.4% | 4.8% | ||||
| MONDAY METRO ALL TV | |||||||||
|---|---|---|---|---|---|---|---|---|---|
| FTA | STV | ||||||||
| 86.1% | 13.9% | ||||||||
Monday FTA
- Married At First Sight -Finale Nine 1,968,000
- Seven News Seven 1,112,000
- Seven News / Today Tonight Seven 1,077,000
- Nine News 6:30 Nine 1,068,000
- A Current Affair Nine 1,019,000
- Nine News Nine 1,014,000
- ABC News ABC 789,000
- Australian Story ABC 715,000
- My Kitchen Rules Seven 710,000
- Home And Away Seven 679,000
- 7.30 ABC 663,000
- The Chase Australia Seven 638,000
- Bad Mothers Nine 605,000
- Media Watch ABC 587,000
- Four Corners ABC 577,000
- Hot Seat Nine 543,000
- The Project 7pm 10 496,000
- 10 News First 10 409,000
- The Chase Australia-5pm Seven 406,000
- Dancing With The Stars 10 393,000
Demo Top 5
16-39 Top Five
- Married At First Sight -Finale Nine 641,000
- A Current Affair Nine 191,000
- Bad Mothers Nine 185,000
- Nine News 6:30 Nine 152,000
- My Kitchen Rules Seven 141,000
- 18-49 Top Five
- Married At First Sight -Finale Nine 984,000
- A Current Affair Nine 321,000
- Nine News 6:30 Nine 303,000
- Bad Mothers Nine 286,000
- Seven News Seven 266,000
25-54 Top Five
- Married At First Sight -Finale Nine 1,061,000
- A Current Affair Nine 395,000
- Nine News 6:30 Nine 381,000
- Nine News Nine 328,000
- Seven News Seven 326,000
Monday Multichannel
- Talking Married 9Life 315,000
- Bluey AM ABCKIDS/COMEDY 233,000
- Peppa Pig AM ABCKIDS/COMEDY 174,000
- School Of Roars AM ABCKIDS/COMEDY 160,000
- PJ Masks AM ABCKIDS/COMEDY 144,000
- Bondi Rescue Ep 2 (R) 10 Bold 141,000
- Fireman Sam PM ABCKIDS/COMEDY 140,000
- The Big Bang Theory -(R) 9GO! 139,000
- Law & Order: Svu Ep 2 (R) 10 Bold 135,000
- Wanda And The Alien PM ABCKIDS/COMEDY 135,000
- Peter Rabbit ABCKIDS/COMEDY 134,000
- The Big Bang Theory Tx2 -(R) 9GO! 133,000
- Kiddets AM ABCKIDS/COMEDY 133,000
- NCIS (R) 10 Bold 132,000
- Octonauts ABCKIDS/COMEDY 132,000
- Rusty Rivets ABCKIDS/COMEDY 131,000
- Peppa Pig PM ABCKIDS/COMEDY 131,000
- Floogals PM ABCKIDS/COMEDY 128,000
- Ben And Holly’s Little Kingdom AM ABCKIDS/COMEDY 127,000
- The Big Bang Theory Tx1 -(R) 9GO! 125,000
Monday STV
- Live: AFL 360 FOX FOOTY 64,000
- Live: On The Couch FOX FOOTY 62,000
- Live: NRL 360 FOX LEAGUE 50,000
- The Bolt Report Sky News Live 50,000
- Paul Murray Live Sky News Live 43,000
- Credlin Sky News Live 40,000
- Family Guy FOX8 37,000
- Live PD: Police Patrol crime + investigation 36,000
- Jeopardy! FOX Classics 34,000
- Border Security: Australia’s Front Line FOX8 34,000
- Peppa Pig Nick Jr. 33,000
- Family Guy FOX8 32,000
- Thrones 360 FOX8 30,000
- Nella The Princess Knight Nick Jr. 30,000
- Peppa Pig Nick Jr. 30,000
- Live: Big League Wrap FOX LEAGUE 29,000
- AFL 360 FOX FOOTY 29,000
- Peppa Pig Nick Jr. 29,000
- Border Security: Australia’s Front Line FOX8 29,000
- Criminal Minds TVH!TS 29,000
Shares all people, 6pm-midnight, Overnight (Live and AsLive), Audience numbers FTA metro, Sub TV national
Source: OzTAM and Regional TAM 2018. The Data may not be reproduced, published or communicated (electronically or in hard copy) without the prior written consent of OzTAM
Media News Roundup
Out Of Home
oOh!’s Unmissable Melbourne Cup campaign wins global acclaim
The campaign, which utilised oOh!’s market leading data, content and tech capabilities in airport advertising, was named as the Best Tactical Advertising Campaign in the airport environment in the Moodie Davitt Report’s 2019 Moodie Awards.
The win is the second time an oOh! Fly campaign has taken out a Moodie Award and the third time one of its campaigns have been shortlisted as a finalist in the Awards program which recognises best practice in social, digital media and marketing among the airport and travel retail community worldwide.
The multi-format campaign ran on oOh!’s screens throughout airports across the country and utilised the oOh! end to end journey media platform, which targets high end audiences across key departure points in terminals, Business Lounges, in-flight screens and arrival destinations.
The free in-flight Wi-Fi enabled aircrafts were enabled to carry a live broadcast of the race that stops the nation.
The in-flight entertainment media first of broadcasting live content to in-flight passengers, drove an impressive 5.8% click through rate and powerful social engagement, with almost 17,000 tweets referencing the 10 day Out of Home campaign and integrated content.
On announcing the winners of the 21 categories of the 170 shortlisted, the Moodie Davitt Report chief technology officer Matt Willey said: “This year’s winners represent a masterclass of digital innovation and excellence. They also underline some pivotal trends in the industry’s use of digital media.”
oOh!’s chief commercial and product officer Robbie Dery said: “The success of the campaign was the combination of data, content, technology and creativity used to ensure the campaign messages were contextually relevant to create powerful engagement with the audiences.
“It used multiple touch points to engage audiences throughout the journey – from check-in, lounges in-flight, through to baggage collection – and utilised the digital screens to build a contextually relevant narrative.
“It’s a great example of how long dwell environments combined with real time content delivery can deliver highly engaging and outcome driven results for our clients along with a fantastic customer experience for passengers.”
Head of partnerships & integration at The Media Store Sandra Wiles said: “Our approach with sponsorships is always about adding value to the customer experience.
“The Melbourne Cup is the only event in this country that is truly national at scale, and watching in real time is part of our national DNA.
“This insight led to ensuring we could bring the excitement of the lead up, the race itself, and the result, to travelling Australians – even those cruising at 35,000 feet!
“Considerable collaboration and being relevant, including to the Lexus ‘We’ve been expecting you’, brand position, meant we were able to rethink what is possible in regard to live streaming and delivering in context messaging.”
City of Sydney disputes JCDecaux’s upgrade of Telstra payphones
“The City of Sydney is aware that Telstra intends to install a new type of payphone in our local government area using its land access powers under the Telecommunications Act 1997,” a City of Sydney spokesman said.
“We dispute that Telstra is entitled to install these payphones using these powers. We are of the view that equipment being installed is not designed solely for use as a content and carriage service as required.”
Telstra, which is partnered with JCDecaux in its bid to hold onto the City of Sydney advertising contract, signed a deal with the French giant in November 2017 to upgrade 1860 payphones across Sydney, Melbourne, Perth, Brisbane and Adelaide.
Television
Breakfast host labels ratings winner MAFS ‘the cesspit of TV’
“I’m amazed at what it does, and I’m saddened that’s where television has gone but clearly if its getting 2 million people, it’s appealing to people,” he told The Australian.
ABC TV’s News Breakfast co-host Michael Rowland labelled the show, which pairs up strangers looking for love in a so-called marriage, as “the absolute cesspit of TV”.
“This is a show that destroys relationships, it doesn’t celebrate relationships. This is a show that encourages cheating and adultery,” Rowland said.
“What sort of message is this show setting to teenagers like mine, who I’m trying to teach about the nature of stable, loving relationships? It’s the absolute cesspit of TV.”
Nine keeps Age & SMH readers up-to-date with Married At First Sight
And new newspaper owner Nine Entertainment is giving its expanded online news audience plenty of opportunity to read about Married At First Sight and its colourful characters. Since Sunday, the Entertainment sections of The Age and The Sydney Morning Herald have published at least 12 separate pieces on the ratings winner – many of them clips from the show or 9Life’s Talking Married.
Michael’s MAFS audition
Talking Married unearthed previously unseen footage from the Married at First Sight audition process.
Mel reflects on the MAFS reunion dinner
Speaking to Talking Married, MAFS bride Mel shared her thoughts on the drama.
What Martha really thinks about Cyrell
MAFS bride’s unlikely call for friendship.
Cyrell gushes over new boyfriend on Talking Married
MAFS bride is dating Eden from Love Island
What Cyrell really thinks about Martha
The MAFS bride did not hold back when asked about her rivalry.
Missed this moment? Mark and Ning reunite
The MAFS couple may be officially over, but is there still a spark?
MAFS’ Martha receiving ‘death threats’ after wine-pouring incident
Cheryl Maitland returns to Talking Married
Former MAFS bride teases big announcement.
MAFS’ Elizabeth will ‘never forgive’ Sam for ‘gaslighting’ her
“Sam is incredibly charming but also manipulative. It was gaslighting,” Elizabeth said about her former partner.
Nic discusses the MAFS finale on Talking Married
Nic revealed a secret rendezvous with former bride Cyrell.
Jess and Dan discuss the MAFS finale
The controversial couple appeared on Talking Married to discuss the tense reunion.
Heidi joins Talking Married to discuss MAFS reunion
The former MAFS bride is now happily single in the Sunshine Coast.
James Weir recaps Married At First Sight 2019 episode 41: The Finale
Married At First Sight’s hungover cheaters have been humiliated and exposed in the series finale, with secret footage publicly aired and a trail of destruction left in their wake, as scorned exes and furious contestants crush them like a stale handbag biscuit.
After eleven weeks, it has come – the finale. These people have jep-ra-dized everything to be here. But was it worth it?
It’s the second part to the reunion, because the first part came in the form of last night’s drunk dinner party where everyone glassed each other. Why not just end it last night? The glassing seemed like a nice full stop for the series. Well, it’s kinda like when you’re wasted at a party and it’s 2am and your friends start debating whether to call you an Uber or an ambulance, but then you secretly vomit in the homeowner’s wardrobe and, suddenly, you’ve got a second wind and you can keep partying.
After last night’s drunk glass-throwing hysterics, we’ve since thrown up and we’re ready to do it all again tonight.
9Honey the official home of MAFS: From audition tapes to recaps
9Honey entertainment producer Aine Ryan has been recapping the series for the leading women’s web site and started the final ep recap:
It’s the Married At First Sight finale and part 2 of the reunion. It’s been two months of romance, drama and odd fashion choices, and me and my pile of empty Le Snak packets from the work vending machine are ready for this finale.
Mamamia twins Clare & Jessie: ‘The television event of the decade’
That was the best two hours of our lives thus far.
It’s the final night of the experiment and Mick why the f*ck is your shirt so dirty?
The experts decide now, in the final hours, would be a good time to talk everyone about their appalling behaviour and how it’s not appropriate to throw household items at one another which feels approximately eight weeks too late.
“We’re quite shocked at how quickly things escalated,” expert Mel says and REALLY? We’re shocked no one is DEAD. And that Cyclone Cyrell is not in PRISON…
We close on the experts pretending this show is about ‘learning’ and not about ‘violence’ and ‘betrayal’.
But… but.
When it ends… there’s no “next time on Married at First Sight”.
What are we meant to do now? We don’t understand.
Whimn’s Bek Day on most shocking comment in the MAFS finale
And so we find ourselves here, friends.
The final episode of what has been a gruelling, enraging and unclean romp through the shadowlands of human ethics and we’ve ended up again, clumped together on poorly-styled Fantastic Furniture couches in a sweaty room, talking about our “journey”.
Tonight’s MAFS reunion finale left us sure of two things:
• The experts have literally zero idea of what they’re doing
• Even if they did, it would be pointless because these people are literally un-helpable.
There was so much to make you shout in blistering rage at the television tonight, but it was witnessing the birth of Mike the men’s rights activist that really set Twitter alight.
We expected appalling behaviour from the contestants throughout the experiment, but in their complete lack of willingness to call out some of the worst elements of the show, it’s the experts who have left a sour taste in our mouths this year…
And with that, we farewell MAFS for 2019.
And we wash, and we wash, but we just will never get clean.
Publishing
Vogue Australia appoints Jessica Montague & Alice Birrell to new roles
Jessica Montague has been appointed deputy editor of Vogue Australia. She steps in to her new role immediately.
With 15 years’ publishing experience, Montague was previously deputy editor of News Corp Australia’s Stellar, the weekly glossy magazine in The Sunday Telegraph and Sunday Herald Sun, a role she held since the title launched in August 2016. Prior to that she was deputy editor of Sunday Style magazine and senior editor of marie claire. She has also edited a number of luxury custom magazine titles.
Alice Birrell has been promoted to the role of fashion features director for Vogue Australia. A fashion journalist for over 10 years the writer has worked with Vogue Australia for almost six years, as senior fashion features editor for the past two years and prior to that she was fashion features and news editor.
McCann said: “This is the 60th anniversary year of Vogue Australia and a really exciting time in the evolution of the brand. I’m delighted that Jessica is joining the Vogue Australia family as we continue to grow the brand and our audience. She is an outstanding editor who brings a wealth of experience to the role. With her strong editorial background Jessica knows what makes a good story and has an excellent understanding of luxury, fashion and popular culture.
“I’m so pleased to announce that Alice is stepping up and taking on the fashion features director role. She has an incredible passion for the Vogue brand and this promotion is a testament to the excellent work she has been doing.”
Entertainment
Warwick Thornton, Joel Edgerton, Rachel Perkins nominated for ADG Awards
2019 marks the first time that the Best Feature Film category has been divided into two sections – one for films with budgets of $1 million and over and the second for Best Direction in a Feature Film with a budget under $1 million.
In this new category Christopher Kay (Just Between Us), Donna McRae (Lost Gully Road), Dustin Feneley (Stray) and Jason Perini (Chasing Comets) have all been nominated.
Mystery Road
Some of Australia’s most respected directors have been recognised in the television/SVOD categories, with Rachel Perkins (Mystery Road, Series 1), Nash Edgerton (Mr Inbetween, Series 1), Tony Krawitz (Harrow, Series 1, Episode 5: Non Sum Qualis Erum) and Emma Freeman (Sisters, Pilot Episode) all receiving nominations in the Best Direction in a TV or SVOD Drama Series episode category. Jeffrey Walker (Riot), Daina Reid (Romper Stomper, Episode 6: Anabasis) and Shannon Murphy (On The Ropes) have been nominated for Best Direction in a TV or SVOD Mini Series and Telefeature.
In the documentary categories, Ben Lawrence (Ghost Hunter), Catherine Scott (Backtrack Boys), Mark Joffe (Working Class Boy), Matthew Sleeth (Guilty), Paul Damien Williams (Gurrumul) and Richard Tood (Dying to Live) have all been nominated for Best Direction in a Documentary Feature. Cian O’Clery (Employable Me, Series 1, Episode 1), Sally Aitken & Kriv Stenders (The Pacific: In The Wake of Captain Cook with Sam Neill, Episode 2) and Steve Peddie, (Who Do You Think You Are?, Season 9 Episode 2 – Charlie Teo) have been recognised for their achievements in the Best Direction in a Documentary Series category.
The 2019 ADG Awards Ceremony and Gala dinner will be held at the City Recital Hall and Ivy Ballroom in Sydney, on Monday 6 May 2019. Tickets can be purchased here:
Foxtel & AFTRS name winner of $20k Foxtel screenwriting scholarship
The scholarship has been awarded over the past three years to develop Australian screenwriting talent, with a focus on diversity.
Trudi Houston Refshauge lives and works from a cattle property in regional NSW and is, by her own definition, as a regional woman in her 50s, from a group underrepresented in the screen industry.
The Scholarship will enable her to complete the AFTRS Master of Arts Screen: Screenwriting.
She commenced her Masters this year and she may also have the opportunity to undertake a work attachment at Foxtel.
Carly Heaton, Foxtel’s executive in charge of drama production said: “Foxtel believes that building a thriving and vibrant media, arts and film environment in Australia demands investing in a rich diversity of talented Australians drawn from every corner of every community. Through our relationship with AFTRS we are able to expand that diversity and support a new generation of screenwriters through the Foxtel Screenwriting Scholarship for Diverse and Under-represented Students. We are delighted to award Trudi with this year’s scholarship and look forward to seeing her talents grow.”
Sports Media
Waller’s Winx in line to notch 100th group 1 as TV push thwarted
The Herald understands the $4 million Queen Elizabeth Stakes, scheduled to be Winx’s final racetrack appearance, will be run as race seven at 3.05pm in front of a capacity crowd at Randwick on Saturday.
It comes despite a brief push from broadcasters for arguably the biggest moment in Australian turf history to be held as late as possible, providing a huge audience for Seven’s later programming.
But racing officials will stick to an original plan for Winx to shimmy onto the turf for one final time just after 3pm, a race directly after the Australian Oaks.
The Australian Turf Club only has limited general admission tickets left for the second day of The Championships with forecasts the crowd will exceed the 40,578 that watched Redzel charge to his second win in The Everest last year.
Broadcasters push for radical shake-up of Super Rugby competition
The proposal would see the final played at a neutral venue from 2021 instead of the home ground of the highest-ranked team in the final, a format used by the peak professional competitions in European and American football.
It was one of a number of big changes outlined in a summary of a presentation to SANZAAR by the southern hemisphere’s top pay television broadcasters, Fox Sports (Australia), Super Sport (South Africa), Sky Sport (New Zealand) and UK broadcaster Sky Sports in London on March 9.
The broadcasters also proposed moving the Rugby Championship to a tour-based itinerary with midweek games.