Following Bauer Media’s announcement that it will re-organise its brands under five key consumer categories, Bauer Media has appointed Miriam Condon as director of research and in a newly created role named Anna Preston as national strategy manager.
Condon joined Bauer Media from Roy Morgan Research in January as research and insights manager and was previously planning and strategy director at Pacific Magazines for more than a decade. Prior to that Condon was research director at ACP Magazines (now Bauer Media) for over 10 years. She replaces Justin Stone who left Bauer in February after more than 12 years with the business.
As national strategy manager, Preston will provide advertisers with insights across brands, categories and audiences to deliver accountable campaigns and cross-platform results.
She joins from News Corp and prior to that was research and insights director for Mediabrands.
Fiorella Di Santo, director of sales at Bauer Media, said: “Miriam’s extensive experience in media and her expertise in consumer insights across all our categories will ensure we are delivering meaningful insights for our brands and advertisers to deepen their connection with customers.
“Anna has worked at both publisher and media agency and in this newly created role will leverage all our resources to provide strategic insights for commercial partners that are specific and actionable. I welcome her to Bauer.”