How the MFA is educating media agency recruits about digital

Nearly 600 members from media agencies recently completed the program

The Media Federation of Australia (MFA) and agencies across the industry have come together to develop the Digital Foundations Certification Program.

The industry-first program has been designed to fast-track the learning of new recruits and set a benchmark for digital understanding and knowledge.

Nearly 600 members from media agencies recently completed the program ending with a rigorous two-hour exam in Sydney, Melbourne and Brisbane.

Stuart Bailey, PHD’s chief digital officer and chair of the MFA interactive group responsible for developing the Digital Foundations Certification Program, said the course sets baseline digital knowledge across the Australian media agency landscape.

“Digital is our future, and as other forms of media continue to digitise, it’s vital that our industry has consistent, quality and up-to-date education on best practice approaches for clients,” Bailey said.

“We’re thrilled with the results of our first exam and to see so many members of our industry upskilling in this crucial area,” Sophie Madden, CEO of the MFA, said. “Digital is the number one growth area in our business, and ensuring that all members have a strong and consistent foundation level of digital knowledge sets our industry up for continued growth and success.”

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