The Australian Financial Review is building its luxury magazine portfolio with two new supplements and insertion on a new day of the week.
Fin Magazine, the Financial Review’s quarterly lifestyle glossy, will move from Friday’s newspaper to the Saturday edition in 2024. The Financial Review’s editor of magazines, Matthew Drummond, said the shift reflected the increased readership of AFR Weekend in print.
Drummond said: “Saturdays are the perfect day to reach readers when they’re looking for sumptuous and inspirational lifestyle content.
“This move will enable Fin Magazine to stand out even more from the pack; it will be Australia’s only glossy newspaper-inserted magazine that’s purely focused on luxury and travel that’s published on a Saturday.”
See Also: Fin Magazine editor Matthew Drummond on the AFR’s newest title
Amanda Upton, Nine Publishing’s head of luxury, added: “The decision to move Fin Magazine to AFR Weekend is an exciting one and makes sense on so many levels.
Our research indicates that the AFR Weekend audience is increasingly affluent, and it’s an audience that loves the indulgence of print with 70% of readers choosing to purchase it from news stands.
Fin Magazine has been a great commercial success, and will absolutely thrive in this environment.”
Also new for the Financial Review’s magazines in 2024:
• A new travel guide comparing first, business and premium economy classes as well as lounges and loyalty schemes, to be called AFR High Flyer, will appear as a supplement in the March issue of The Australian Financial Review Magazine.
• The May issue of Fin Magazine will include a new supplement and restaurant guide, Fin Dining + Wine.
At the helm of AFR High Flyer will be the Financial Review’s travel editor, Fiona Carruthers.
Carruthers commented: “AFR High Flyer will be a comparative one-stop shop of information tailored to the Australian market. Readers can use it to better assess which airlines, routes, transit lounge offerings, frequent flyer programs and hotel loyalty programs suit them best, whether they are travelling for business, leisure, ‘bleisure’ or to pick up a cruise.”
“We know from readership data on afr.com how much our readers value this type of comparative, practical information about travel. This new title will be unlike anything available in the market.”
Fin Dining + Wine will be overseen by Jill Dupleix, Fin Magazine’s culinary editor. Dupleix stated: “This new supplement will be a collectable guide to Australia’s top restaurants and how to use them.
“From finding a restaurant to impress a prospective client from overseas, or somewhere suitable for a business lunch to make a deal, or simply somewhere special for a special occasion, this is a restaurant guide made specifically for Financial Review readers.”
See Also: The Australian Financial Review to launch new lifestyle title, Fin Magazine