MediaWorks has announced the creation of a dedicated in-house creative studio, Passionfruit.
Alex Kenny has been appointed as creative director to lead the studio. Kenny, who has been with the company for six years, brings more than 12 years of experience in the creative and media industries.
Kenny said: “Passionfruit is about owning the conversation with clients from concept to completion. Offering them a different way of thinking that innovates, resonates and produces opportunities.
“We are excited to be able to offer clients creative and brand strategy, as well as asset production across all platforms including digital, print, audio and video.
“We’re committed to always taking a future-focussed and contemporary approach to create the brand intimacy we know our customers want to help drive results.”
Liz Fraser, MediaWorks commercial director, said: “We are excited to evolve the conversations we have with customers by offering this full service creative studio. Passionfruit builds on our award winning audio expertise by offering a broader range of creative solutions to meet all our customers’ needs.”
“At the heart and soul of this new offering is a passionate group of creatives that are big believers in problem solving, storytelling and discovery. I’m looking forward to seeing the campaigns and results they produce for advertisers.”
MediaWorks’ Passionfruit team includes:
Alex Kenny – creative director
Alastair Barran – lead creative strategist
Hannah Venneman – creative strategist
Molly Callanan – central creative strategist
Ashleigh Barnes-Collier – southern creative strategist
Brad Baird – art director
Lana Byrne – video & design specialist
Sam Curtis – digital designer
Aisha Johan – graphic designer
This comes after MediaWorks launched its first 360° premium digital out-of-home (DOOH) site alongside one of New Zealand’s longest and busiest roads last month.
The site is located in Hamilton, in the central suburb of Frankton at the busy intersection, which connects traffic across State Highway 1 and the beginning of State Highway 23, the main arterial from Hamilton to Raglan.
The new 360° DOOH is currently showcasing the advertising and interactive media company’s teaser campaign for its new talk station, Today FM.
See also: MediaWorks launches 360° premium digital out-of-home site
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Centre image: L-R Lana Byrne, Hannah Venneman, Alastair Barran, Alex Kenny, Aisha Johan, Brad Baird and Sam Curtis