Mediaweek has continued to grow its industry-leading media and creative agency content by making a new key hire and by investing in new infrastructure.
The vertical will continue to be led by agency editor Alisha Buaya, who is now joined by senior journalist Amy Shapiro.
Shapiro joins the company from Misfits Media and will start on August 14.
Buaya joined Mediaweek in 2022 after seven years at the Daily Mail where she worked in both the Sydney and London offices. Before Misfits Media, Shapiro spent two and a half years at Media Hub Global.
Mediaweek is also announcing a new process for its Media Agency Hot List and Ad Placement of the Month columns, which will now be penned by Buaya. The articles will now have an official nomination process powered through the Award Force platform, with a set of judges each month. This will add an extra sense of objectivity and provide a streamlined process to the industry.
The Agency 50 which will be announced on October 13, will also now have a more robust approach by having an official considerations process to allow the industry a chance to submit their case for one of the most influential lists in the industry.
These changes coincide with the departure of Greg Graham from the company who spent 18 successful months with Mediaweek. We wish Greg the best with his next project, and will allow him to announce the details himself.
Top Image: Alisha Buaya and Amy Shapiro