Foxtel Media has delivered strong numbers over the last week of streaming viewing, with over 411 million minutes viewed across the top 20 BVOD spots.
Sport dominated viewing preferences throughout the week, scoring 18 out of the top 20 spots in terms of minutes viewed on BVOD from July 31- August 6, 2023.
The AFL Hawthorn vs Collingwood match took the top spot for the week, with a total of 41.9 million minutes viewed, according to OzTAM’s VPM reporting.
The NRL Cowboys vs Broncos match came in at number 3 with over 29.4 million minutes viewed, with the NRL Dolphins vs Knights game securing the fourth spot, with over 28.8 million minutes viewed.
Final figures for the matches were calculated using BVOD viewing minutes for Foxtel GO, Foxtel NOW and Kayo Sports, with Kayo Sports converting to OzTAM’s VPM services in June this year. OzTAM’s VPM captures minute-by-minute data on participating broadcasters’ BVOD content played on connected devices such as smartphones, tablets, connected TVs, gaming consoles, desktops and laptops.
Martin Medcraf, Foxtel Media Sport Sales and Brand Partnerships director, said: “With the nation’s favourite codes in full swing, Australian audiences are streaming sports in huge numbers. It’s encouraging to see the power of Foxtel Group’s sports streaming platforms reflected in the OzTAM VPM numbers.
“The inclusion of Kayo Sports means we can finally report to market based on minutes viewed of our programming, rather than average audience. We believe that the transition to this new metric will gives our partners a more accurate view of audience engagement across our platforms and brings our reporting in line with modern media consumption patterns.”
Kayo Sports delivers fans an Olympics-size choice in sports every weekend and supports over 300 live events each week.
This comes after Foxtel Media announced three key promotions to bolster their Victorian team as Foxtel’s streaming subscribers continue to rise.
See also: Foxtel Media announces three key promotions to its Victorian team