MediaSmiths agency appoints former Nova exec as senior planner

Natalie Murray

• Murray has 15 years’ experience in the media industry

Independent media agency MediaSmiths has appointed senior media executive and former insights lead for independent agencies and direct clients at Nova Entertainment, Natalie Murray (pictured), as a new senior account planner/buyer.

Murray will be responsible for end-to-end management, planning and buying for several of the agency’s key clients, ensuring outcomes are delivered. She will report to Angela Smith, managing sirector and Michael Smith, business director.

See also: MediaSmiths: How one Sydney indie media agency is riding out Covid-19 impact

Murray has 15 years’ experience in the media industry, specialising in account planning, buying and research. She has worked with a range of companies, including most recently as client response at Nova Entertainment, along with media buyer/planner and client implementation roles at Sandbox Media, Southern Cross Austereo and MTV. Murray was also involved in this year’s launch of the Independent Media Agencies of Australia (IMAA).

Having worked across both media and agency channels, Murray has a detailed knowledge of the industry, and offers clients extensive media recommendations and quality insights that ensure results for brands.

“We are very excited to have Natalie join the MediaSmiths team. She comes with a wealth of experience, having worked across both media and agency sides in a diverse number of roles, which have enriched her career to date,” said MediaSmiths managing director, Angie Smith.

“Natalie’s expertise across planning and buying, as well as research, means she will deliver outstanding campaign results for clients, based on informed decisions. Her natural ability to build relationships, and desire to drive results will also ensure our clients are extremely well looked after by someone with many years of omnichannel experience.”

Commenting on her appointment, Murray said: “I joined MediaSmiths to be part of an established and reputable independent media agency that is doing work I believe in; with integrity and aligned values, while working alongside great leaders that support not only their clients but also their employees in achieving exceptional success in their careers.”

Murray’s appointment is effective immediately and she follows the appointment of Corey Eyre as senior account planner.

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