Media owners invest in reatestateview.com.au, Catalano joins board

• Toby Balazs, realestateview.com.au’s CEO, comments

realestateview.com.au has announced Antony Catalano as a new board member. Catalano and his business partner, Alex Waislitz, now hold the largest interest in realesteview.com.au with an economic stake of 26%.

This is a new venture for the pair who are currently growing their media portfolio alongside the acquisition of Australian Community Media (ACM) in June 2019.

realestateview.com.au, Australia’s third largest property portal, has undergone a period of rapid transformation in the last 12 months as it continues to prove its commitment to delivering value to the property industry.

Toby Balazs, realestateview.com.au’s CEO said: “The opportunity to work with ACM and extend our brand through their network is a clear vote of confidence for the work we’ve been doing. The opportunity will allow us to further grow our audience and deliver improved results for our customers.”

Toby Balazs

On his support of Catalano’s appointment, Balazs added: “Antony has an impressive track record of rapidly growing media businesses, particularly in the real estate category. I feel confident that realestateview.com.au will grow its market value immensely by becoming part of Antony’s cross-platform media network.”

Late last year realestateview.com.au successfully completed a capital raise helping to strengthen the business and fuel its focus on delivering choice, cost-effectiveness and flexibility to the property industry.

Catalano commented: “realestateview.com.au has a range of industry attractions but its most valuable asset is its highly engaged audience. This audience, coupled with the ability to deliver advertising solutions at speed, presents a compelling opportunity to create a multi-pronged media group inclusive of a property portal.”

ACM and other media publishers who combined account for 36% interest in realestateview.com.au have over 270 suburban and regional newspapers in circulation. By introducing realestateview.com.au to the overall advertising solution, customers will have access to a combined digital audience of 5.4m Australians a month. The Real Estate Institute of Victoria and other states also continue to be significant shareholders.

realestateview.com.au will launch a number of new initiatives to market over the next 12 months. “With Antony’s strong relationships across the real estate industry and the strong alignment to our ownership structure of publishers, real estate agents and Real Estate Institutes, we’re now excited to bring together this extended suite of assets to deliver true value to agents, vendors and buyers,” said Balazs.

Subscribe to the Mediaweek Morning Report with the form below.




Most Popular

To Top