Maurice Blackburn confirms media account up for pitch

Maurice Blackburn

The incumbent is independent agency Half Dome, which has serviced the account since August 2021.

Maurice Blackburn has confirmed its media account is up for pitch.

A spokesperson for Maurice Blackburn Lawyers said in a statement: “Maurice Blackburn is conducting a closed review of their Media Agency Partner requirements led by Stephen McKeown, head of marketing, in partnership with Tumbleturn Marketing Advisory led by Dan Johns, partner.”

The incumbent is Melbourne-based independent agency Half Dome, which has serviced the account since August 2021 when it acquired independent media agency Consumedia.

Meanwhile, Howatson+Co has overseen the law firm’s creative account since June 2021. Howatson+Co also offers media capabilities. Its award-winning Exhibit AI campaign for the law firm used AI to visually capture refugees’ experiences in detention centres, where photography is banned, based on 300 interviews with refugees.

News of the Maurice Blackburn media account coming up for pitch follows Half Dome expanding its remit on GMHBA and Frank Health Insurance to include SEO services, and the addition of Riccardo Ilari to the team in the role of SEO manager.

See also: Half Dome expands remit with GMHBA and Frank Health Insurance to include SEO services

Half Dome also underwent a refresh of its brand, strategy, and identity with the launch of ‘Whole Potential’ last year, marking six years of business.

The agency has grown to a 65-person strong agency representing clients in Melbourne, Sydney, Geelong, and Ballarat across full-service media planning and buying, SEO, and creative performance production.

Upon acquiring Consumedia in 2021, Half Dome also inherited Mayver’s, Euky Bear and Bosisto’s as clients.

See also: Half Dome unveils new brand positioning as it celebrates six years in business

Earlier this year, Adrian Cosstick was appointed as Half Dome’s head of strategy, leading the independent agency’s strategic product and evolving its planning process for clients.

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