Half Dome has expanded its remit GMHBA and Frank Health Insurance to include SEO services, as Riccardo Ilari joins the team in the role of SEO manager.
Ilari was previously an SEO manager at Disney and prior to that, he was a digital content and campaign manager for ODEON Cinemas in the UK and Ireland, where he held multiple digital content roles across eight years.
The independent agency will manage a comprehensive SEO program for its health insurance client, covering technical and local search aspects, with a specific focus on authoritative content that meets Google’s requirements for experience, expertise and trustworthiness (E-E-A-T).
Helen Stevens
Helen Stevens, chief marketing officer for GMHBA, said Half Dome has become an extension of its team and has a strong understanding of their business after a year of working with them.
“It makes sense to extend the remit to accelerating our SEO program of work over the next 12 months. I’ve been impressed by the pace at which Half Dome has unpacked a range of technical opportunities that will help inform our SEO roadmap and ultimately deliver further growth,” she added.
Will Harms, Half Dome co-founder and head of strategy, said consolidating GMHBA and Frank’s SEO and paid media activity under one roof aligns with the agency’s mission of “going deep with a handful of key strategic partners.”
“There have already been significant benefits in executing a ‘Whole Search’ approach including gaining an even deeper understanding of GMHBA’s business. We love working with Helen and her impressive team and thank them for the opportunity to build something really special.”
Riccardo Ilari
Ilari, Half Dome SEO manager, said he was looking forward to applying his extensive experience working in European markets with the agency.
“My objective has always been to elevate SEO as one of the most significant and engaging channels in the digital marketing landscape.
“Having the opportunity to further my journey in the Australian market, especially for expanding brands like those at Half Dome, is a great chance for me to contribute my expertise while also grow professionally and personally within an agency that upholds high values and exhibits a keen interest in technological development,” he added.
News of Half Dome’s expanded remit with GMHBA and Frank comes after it underwent a refresh of its brand, strategy, and identity with the launch of “Whole Potential”, as well as recent client win Vitasoy.
Read more: Half Dome unveils new brand positioning as it celebrates six years in business