MasterChef secures backing from biggest companies in Australia

Coles, Harvey Norman, Devondale, Mondelez International, Cobram Estate, IKEA join the new season

Network Ten has announced the sponsors for MasterChef Australia 2017, which premieres Monday May 1 at 7.30pm on TEN.

The ninth season is backed by some of the biggest companies in Australia, including returning principal partner Coles, plus Harvey Norman, Devondale, Mondelez International, Cobram Estate and IKEA.

Other partners include Swisse Wellness, Qantas, Diageo, SPC, Mazda and Reckitt Benckiser.

Network Ten executive general manager, revenue and client partnerships, Rod Prosser, said: “MasterChef Australia continues to be one of the most engaging, aspirational and brand-safe television series in the country, which is why advertisers flock to it year after year. Once again we have a fantastic suite of sponsors who will integrate their products into a show which is now seen in over 150 countries.

“I’m looking forward to watching another year of ordinary people cooking the most extraordinary food and seeing our partners’ brands come to life in a must-watch show that’s a true multiscreen hit.”

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