Man of Many announces partnership with Ipsos Audience Measurement

man of many

• The move comes after Man of Many has seen growth in its local Australian audience

Australian men’s lifestyle publication Man of Many is the first Australian publisher to sign-on and partner with Ipsos, the new exclusive and preferred provider to the Interactive Advertising Bureau (IAB) Australian for the independent reporting of digital audience measurement data.

The move comes after Man of Many has seen growth in its local Australian audience with over 633,000 monthly unique visitors and over 1,050,000 pageviews according to Google Analytics in the last 30 days (January 2022). Man of Many has continued to provide open access to Google Analytics and other third-party social platforms for its clients.

Scott Purcell, co-founder of Man of Many said “We’re extremely proud to be the first Australian media company to sign-on with Ipsos for our digital audience measurement. It will allow us to reaffirm our value proposition and provide agencies and advertisers with trusted independent data to make evidence-based investment decisions, as well as supporting one of core values of remaining transparent to both our clients and readers.”

IAB Australia’s appointment of Ipsos will be for an initial period of three-years commencing in Q2 2022 with the launch of Ipsos iris and provisions for extensions. Locally Ipsos iris will be built from the ground up in collaboration with IAB Australia to meet the needs of the Australian market. Along with 41 standard metrics already available, Ipsos will work with IAB Australia to develop new metrics (such as an Audience Engagement Metric) and partner with other data suppliers to provide additional ways for media owners to demonstrate the unique attributes of their properties and help commercialisation of their content.

Simon Wake, CEO of Ipsos Australia & NZ commented “We’re proud to first partner with such an innovative and progressive publisher such as Man of Many for their audience measurement. Our solution will provide them with accurate and credible data, as well as providing unrivalled insights for their clients into their reader’s everyday digital behaviours.”

The new Ipsos partnership caps off a big year for Man of Many as a media owner in being recognised in AFR’s Fast 100 List, SmartCompany’s Smart 50 List and winning a number of Mumbrella Publish Awards including Brand of the Year, Consumer Publication of the Year and Newsletter of the Year in 2021. Purcell said “We’re extremely excited for what’s ahead in 2022 for Man of Many as we continue to improve our client solutions through the Ipsos partnership and expand our client offerings into video, podcasting and events.”

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