To help advertisers get their video stories in front of valuable audiences in the moments they’re most receptive, Twitter has announced the availability of a 6-second video bid unit to advertisers globally.
Advertisers will be charged only once their ad is viewed for 6 seconds, with pixels at 50% in view (6s/50%). This bid unit is globally available on Promoted Video, In-stream Video Sponsorships, and In-stream Video Ads for assets 15 seconds or less in length.
A recent Twitter-sponsored study by EyeSee determined short-form (under six seconds), sound-off videos with clear branding drive significantly better ad recall and message association on mobile than linear TVC style videos.