Livewire is kicking off 2022 by welcoming two new senior hires to the global gaming marketing and gametech company.
Adam Fischer joins as the new national commercial director of Australian and New Zealand after more than two years with Val Morgan Digital as the national sales director.
He helped with the success of entertainment website Fandom in Australia, and led the launch and growth of the local editions of publishing brands The Latch, POPSUGAR and Thrillist.
Prior to Val Morgan, he was the group head of sales at Ziff Davis working across global digital brands such as IGN, Mashable and PCMag.
Fischer of the new role: “I couldn’t be more excited to join Livewire during their explosive launch phase.
“As a category, gaming is booming, with over 17 million gamers in AU; and with their strategy and research first approach, Livewire is uniquely positioned to help brands find their relevance and authentically enter the world of gaming.
He continued: “There’s a powerful arsenal in their suite of products, including proprietary measurement tools, cookie-free data segments, top tier influencer access, and Australia‘s largest Gaming Ad Marketplace, with exclusive access to major in-game IP across Console, PC & mobile.
“The fact that Livewire has unlocked exclusive in-game inventory access to global metaverse powerhouse; Roblox, is testament to their credentials and an exciting step forward in connecting brands with diverse gaming audience,’ he added.
Also joining the company is Chris Johnston who will take on the role of head of gaming strategy of Australia and New Zealand.
He will working on the growing list of non-endemic brands investing in the gaming ecosystem and their gaming marketing strategies.
Johnston started with Mediacom as an intern in 2010 and worked his way up through the company during his 11 years with them.
He held a number of positions including creative systems director, content and distribution manager and assistant, innovation and technology.
As the creative systems director, he worked across clients such as Adidas, Mars, Dell, Alienware, NBC Universal and Hasbro among many others.
Johnston said of his appointment: “I am incredibly excited to be joining the team at Livewire as Head of Gaming Strategy, ANZ.
“The opportunity to combine multiple passions of mine to a business and industry that is seeing incredible momentum is equal parts thrilling and the right kind of challenging.”
“I look forward to driving the continued success of Livewire and the growth of its clients in the world of gaming,” he added.
Livewire Co-Founders Indy Khabra and Brad Manuel said the hires were indicative of the demand the business is experiencing both in Australia and globally after expanding into EMEA and APAC in March 2021.
They said: “Chris and Adam are incredible talents joining Livewire during an exciting time of development.
“We are delighted to have them join the team representing excellence in strategy, service, and client growth.
“As brands and agencies prioritise gaming to capture attention and connect with the next generation of consumers whether by in-game advertising, content creators or immersive experience in the metaverse; the addition of Chris and Adam will help us deliver gaming marketing and gametech solutions that marketers require.”
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