Komo Technologies has appointed Simon Rollenbeck as the company’s head of marketing.
Rollenbeck joins the customer engagement platform from Mozaik Play, where he was chief marketing officer. In other previous roles, he lead the marketing team for Expedia’s corporate travel division Egencia in the Asia Pacific region and managed a high-performing regional marketing team with a focus on growth and customer retention.
He has also worked at global technology company and Microsoft partner, Willow, where he was director of Digital & Demand marketing.
In his new role with Komo Technologies, Rollenbeck will play a key role in shaping Komo’s brand position, demand generation and overall GTM (Go To Market) strategy. He will work alongside CCO Brent Kocher (based in Los Angeles) and CEO Joel Steel, and will lead the company’s global marketing efforts to accelerate growth in Australia and the USA.
Rollenbeck’s remit includes the development of a new content hub, including thought leadership, video, paid ads, whitepapers, case studies, playbooks and – working with product peers – product information.
He will direct the performance of paid media strategies and campaigns, tracking conversion metrics across all channels and stages. He will also support PR and media outreach efforts across all regions.
Steel welcomed Rollenbeck’s appointment, calling his expertise and experience in the B2B SaaS marketing space “pivotal for advancing Komo’s brand, demand generation, and Go-To-Market strategy.”
Rollenbeck said: “Establishing a direct customer relationship is crucial for brands to stay relevant now more than ever, especially amid evolving privacy regulations, marketing limitations and an ever decreasing attention span.
“Komo solves this problem for all marketers across all industries. It makes it easy to build direct customer connections through meaningful experiences, respectful data collection, and continuous engagement. All of this whilst integrating seamlessly across the entire customer lifecycle, driving increased revenue.
“It’s the first complete engagement platform I have seen. The technology is next level and is an absolute no-brainer for all marketers who want to engage with their customers, non-intrusively collect rich data and drive measurable ROI,” he added.
Rollenbeck’s appointment follows two years of significant growth for Komo, growing its team by 13 since 2023 and expanding to the US. As well as significant new business wins and users of the Komo platform from brands and agencies including Seven Network, Disney, NRL, KFC, Live Nation, Sony, Tennis Australia, Heineken, Foxtel Group, McDonald’s, M&C Saatchi, Havas, Williams F1, Goodman Fielder, San Churro, and JLL.
Top image: Simon Rollenbeck