JCDecaux Australia has created a new national revenue role and appointed long-time media sales executive Angus Leech to fill it, a move designed to bring tighter coordination to how the Out-of-Home giant monetises a market that’s becoming more competitive, more data-driven and more central to advertiser strategy.
The company confirmed today that Leech has joined the business as National Director – Revenue, a newly created role that centralises revenue leadership across the group as it continues to scale its Australian footprint.
The appointment arrives at a time when OOH is no longer a nice-to-have layer in a media plan.
It’s now where reach, cultural relevance and physical-world attention collide – and JCDecaux wants a single national brain sitting over how that commercial machine runs.
John Harris, Chief Sales Officer at JCDecaux Australia, said the role was designed to bring greater structure and consistency to revenue leadership as the business grows.
“As our business continues to grow and evolve, this role adds greater coordination to how we manage revenue leadership nationally. Angus brings deep media experience and a strong track record in sales leadership, strengthening our ability to respond to market conditions and support our clients effectively. I am looking forward to working with him as we embrace the many opportunities that 2026 presents.”
John Harris, Chief Sales Officer at JCDecaux Australia
A decade at ARN, and a career built on selling attention
Leech joins from the Australian Radio Network (ARN), where he served as National Sales Director and held senior sales leadership roles for more than a decade.
Before ARN, he held senior commercial positions at LivingSocial and News Corp Australia – a career path that maps neatly onto the way advertising has shifted from blunt-force reach to performance, partnerships and platform thinking.
During that time, he has worked across media sales, commercial operations, and strategic partnerships, spanning both traditional and digital channels. He’s also led large national teams – the kind that sit at the fault line between agencies, advertisers and publishers when budgets tighten, and expectations climb.
That background matters in OOH right now.
The channel is in the middle of a quiet but consequential reinvention: smarter screens, more programmatic trading, deeper integration into agency planning systems. It’s no longer just about owning a corner – it’s about proving effectiveness in a world where CFOs are asking harder questions about every dollar.
Leech’s brief, then, isn’t just to sell more posters. It’s to bring coherence to how JCDecaux packages, prices and positions its inventory across a fragmented national market.
Why OOH – and why now
In announcing the move, Leech pointed directly to the strategic weight OOH now carries inside media plans.
“JCDecaux has a long-standing reputation for quality, scale and leadership in Out-of-Home. As the channel continues to play an increasingly central role in media strategies, the opportunity to join a business with this depth of capability and focus on effectiveness was a clear decision for me.”
That line about effectiveness is doing a lot of work.
As television fragments and digital inventory floods the market, OOH has quietly become one of the few channels that still deliver physical, unavoidable reach – with increasingly sophisticated measurement layered on top. For agencies, it’s now part of the performance conversation. For brands, it’s where fame and frequency still live in the real world.
JCDecaux’s decision to create a national revenue role signals that it sees scale, not just sites, as the next competitive edge. Having a single commercial leader overseeing how the business engages with agencies and advertisers gives it greater leverage and greater clarity as 2026 approaches.
Leech has commenced with JCDecaux immediately.
Main image: Angus Leech