Involved Media has been appointed as the agency of record for Fever-Tree Australia.
The independent media agency nabbed the account from incumbent M&C Saatchi Group’s now-defunct Bohemia, which was appointed last year.
Fever-Tree offers a range of mixers, including tonic, sodas, cola, ginger, and cocktail mixers.
Involved Media will oversee the beverages brand’s communications strategy, media planning and buying across the account.
The client win comes on the back of the independent agency’s recent appointment to the CareSuper account earlier this year.
“We are incredibly excited to appoint Involved Media to be our agency working across the communications strategy, media planning and buying for the Fever-Tree brand,” Caroline Wood, Head of Marketing Fever-Tree, said.
“Our presence in the Australian market has grown significantly in recent years and we have strong plans to continue this growth. We are very pleased to embark on this next phase, and we know that with Involved Media we have a trusted partner who can help us take the brand to the next level.”
Sarah Keith, Managing Director, Involved Media said: “We are so incredibly excited to become the agency of record for an amazing brand like Fever-Tree. This appointment sees them significantly extend their relationship with Involved Media to take up our full offering across strategy, planning and buying.”
Involved Media General Manager and Strategy Lead Dan Hojnik added: “Fever-Tree is a brand that doesn’t follow convention, it sets it. This win is a brilliant opportunity to partner with a premium challenger brand at a time when consumer expectations, drinking occasions, and category boundaries are all evolving.
“Together, we’ll be exploring how media can unlock growth by reinforcing distinctiveness, driving trial, and elevating the Adult Drinks category.”
Fever-Tree joins Involved Media’s portfolio of clients including major brands such as Hertz, Thrifty Car Rentals, Anytime Fitness, Stanley Black & Decker, Chartered Accountants Australia and New Zealand and Better Help.
Top image: Sarah Keith