Bohemia, part of M&C Saatchi Group, has been appointed to manage the media planning and buying for beverage company Fever-Tree Australia.
Fever-Tree operates in both the on-premise and retail sectors and offers a portfolio of mixers, including tonic, sodas, cola, ginger, and cocktail mixers.
Paul Hutchison, CEO of Bohemia, said the media agency was looking forward to continuing Fever-Tree’s growth in its category brand awareness among Australians.
“We just need to get Fever-Tree into the hands and glasses of more Australians at home and when they are out and about. We will do this through handcrafting memorable media that moves growth audiences to purchase and consumption,” he said.
Caroline Wood, head of marketing at Fever-Tree, said Bohemia would help drive the brand’s next stage of growth.
“Throughout the pitch process, they [Bohemia] demonstrated unrivalled insight into our growth audiences and handcrafted media solutions that were bespoke to our brand, business and category.”
This win follows Bohemia’s relaunch of its agency positioning, “Moving people through handcrafted memorable media”, a year ago.
See also: Bohemia CEO Paul Hutchison on refreshing the brand and what comes next
The media agency’s recent successes since the relaunch include winning the Australia Retirement Trust, Schneider Electric, and Ryman Healthcare accounts.
Bohemia also added Kimberly Stafford as national client partner. Stafford joined the agency to help drive its end-to-end client experience, client lifecycle, and nurture enduring client-agency partnerships.
See also: Bohemia appoints Kimberly Stafford as national client partner