The first issue of Jones, David Jones store’s magazine and app, with Australian actress Elizabeth Debicki on the cover, launches today.
Edited by Deborah Bibby (previously editor-in-chief of Real Living), Jones boasts an all-star cast including fashion director, Thelma McQuillan, award-winning writers Mark Mordue, Noelle Faulkner and Dr Libby Weaver, as well as world-renowned photographers Simon Lekias, Jez Smith and Georges Antoni.
“Jones shares the moods of the season and the inspiration behind the trends,” said Bibby.
“We give readers access to the very best designers, muses and influencers. And we provide solutions for both everyday and special occasion styling needs. Our overall aim is to showcase the covetable, celebrate the bold and ignite a conversation with our readers.”
The first issue includes an exclusive interview and photo shoot with Elizabeth Debicki, a unique insight into the fascinating collaboration between Carla Zampatti and Romance Was Born and the secrets of creating memorable interiors from stylist extraordinaire, Sibella Court.
David Jones ambassador Jessica Gomes gives her take on wearing this season’s new staple, the slip dress. Nick Smith guides men head-to-toe through the spring racing season. And top Australian designers Rebecca Vallance, Nicky Zimmermann and Camilla Freeman–Topper reveal their style tips for what to wear to a wedding.
“Launching Jones magazine and app allows us to connect with new and existing customers in a way that speaks to their needs,” said David Jones CEO, John Dixon. “It delivers a curated edit with an independent voice which – by seamlessly integrating into our digital, social and in-store platforms – enables an efficient content strategy to inform and inspire our customers anywhere, any time.”
The quarterly magazine, which has a RRP of $9.95, is available for sale at all David Jones stores and selected newsagents. Jones magazine’s guaranteed circulation of 250,000 includes 120,000 copies mailed to David Jones’ highest-spending customers in appreciation of their loyalty.
The Jones app is available for free to download from the App Store and Google Play and will keep customers up-to-date on a weekly basis with all things fashion, beauty and lifestyle.
“This gives us a unique opportunity to develop, tailor and evolve content, based not only on our shoppers’ needs, but also on their actions,” says Dixon.
The first issue of Jones carries 71 pages of advertising and includes the brands Dior, Tom Ford, La Prairie, Coach, Armani, Estee Lauder and Gucci.
The magazine and app are published for David Jones by Medium Rare Content Agency.