Innocean Australia CEO Jasmin Bedir has appointed Kathryn Furnari as the agency’s new head of media, overseeing the media advisory services within the agency and the wider Innocean Wellcom Group offering in Sydney.
Furnari brings nearly 20 years of experience in the marketing and media industry to Innocean, having worked at both global and local media agencies on some of the biggest international brands across FMCG, retail, auto and entertainment.
Prior to joining Innocean, she was the group business director for PHD Media, managing a 25-strong team, along with clients including PepsiCo, Unilever, Nine Entertainment and Domain. She was also general manager at Rufus, where she led client relations for Amazon, and is a 2019 Marketing Academy Alumni.
Furnari has also been recognised both locally and internationally for her work in FMCG, data-driven marketing and COVID response strategies.
Bedir welcomed Funari to the Innocean team and called her a “significant asset to the Innocean team” as the agency prepares “for another transformational year.”
“We know the media market is rapidly changing, and our clients have been asking us for advisory services that add to a more rounded dialogue on the ROI for their marketing and advertising investments,” she said.
“In her new role as Head of Media, Kathryn will add that critical expertise and capability into the agency that our clients are seeking,” Bedir added.
Furnari said that she was looking forward to joining the business and working with internal teams and clients, and with agency and media partners in the year ahead.
News of Furnari’s appointment comes after Innocean and independent creative agency Paper Moose teamed up to release the findings of their Drop The Shade industry survey, along with the introduction of the “Love Our Work Industry Charter.”
The initiative, aimed at establishing industry best practices and resources, focuses on promoting positive creative feedback within the creative sector.
Top image: Kathryn Furnari