Imogen Hewitt is promoted to chief media officer of Publicis Groupe ANZ

Publicis Groupe - Imogen Hewitt and Matt Turl

Hewitt will begin her new role in January while continuing to lead Spark Foundry ANZ.

Imogen Hewitt has been promoted to the new position of chief media officer of Publicis Groupe for Australia and New Zealand following growth and momentum over the past three years across its media agencies in the region, according to RECMA figures.

In the role, Hewitt will also connect to the Publicis Media global community led by Global CEO Talia Raviv to further support global clients and new business pitches relevant to the ANZ market.

Hewitt is the third group ANZ practice lead to be appointed – and follows the appointment of Publicis Groupe ANZ’s chief data officer, Maurice Riley, and chief creative officer, Dave Bowman.

On her appointment, Hewitt said that she has seen the power of agency brands working in a connected way that fuels innovation, nurtures brilliant people and builds sustained success for clients.

“The media agencies within our Groupe are powerhouses in their own right, so the opportunity to work alongside their leaders to push ourselves, our product and our results even further is enormously exciting,” she added.

Hewitt will begin her new role in January while continuing to lead Spark Foundry ANZ.

Michael Rebelo, Publicis Groupe ANZ CEO, said Hewitt’s appointment to the role is their commitment to continuing to build and elevate best-in-class media, data, analytics and investment outcomes to accelerate our clients’ media transformation.

“She will partner with our media CEOs to scale the effective solutions and processes that already exist within our Groupe to ensure the continued growth and development of our client offering.”

Rebelo added: “In bringing together the unique skillsets of Imogen across strategy and media, Maurice leading data and Dave on the creative front, we are well placed to continue to drive our connected proposition in market and deliver end-to-end marketing transformation for our clients.”

In support of Spark Foundry Australia’s continued growth, Matt Turl, currently chief operating officer of the agency, will be elevated to the role of CEO. Along with Spark Foundry New Zealand MD Nicky Greville, they will continue to report to Hewitt.

On Turl’s promotion, Hewitt praised him for being an incredible partner and brilliant leader at Spark Foundry.

“He is supremely professional and a source of both wisdom and considered calm for our people, partners, and clients alike. It is a great pleasure to see him elevated into a role he so clearly deserves.”

Turl said the Spark Foundry’s sustained success over the last four years have been achieved through a combination of Hewitt’s drive, intellect and good humour; and the strength and stability of the leadership team, and our connectivity to the Groupe.

“For me, the succession plan we have executed reflects the maturity of our business and a collective belief that greater opportunities and achievements lie ahead for our clients, our people and our partners.”

Top image: Imogen Hewitt and Matt Turl

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