Wavemaker Australia has promoted James Boardman to the newly created role of chief strategy officer, responsible for leading the agency’s strategy and planning practice across all five Australian offices and Auckland, New Zealand.
Boardman will oversee all output across Wavemaker’s diverse client portfolio, and will ensure clients get to grips with the rapid changes affecting the media landscape while bringing the full force of Wavemaker and GroupM’s data capabilities to the creation of new growth opportunities for their brands.
In his previous role as APAC growth strategy partner, Boardman played a key part in local, regional, and global pitches, and he will continue to provide support for Wavemaker’s Asia-Pacific strategy community.
Over his decade-plus career with Wavemaker, he has led the local launch of the agency’s Provocative Planning system and spearheaded the rollout of Architect – an AI-powered multi-audience channel planning tool, among other key contributions.
Boardman said he is excited to work with a diverse range of their most important clients and help them shape the next phase of their media strategy and planning.
“I’m keen to lean heavily into our amazing global network and both import and export new innovations, approaches and ways of thinking about the media landscape and how we use it to connect businesses to their consumers,” he added.
James Hier, chief growth and product officer of Wavemaker, praised Boardman for being passionate about Wavemaker’s mission for their client’s growth and inspiring their teams and clients to push the boundaries of media craft and innovation.
“Tapping into his regional experience – including new thinking and approaches being rolled out in Asia – he will help elevate our work to be more holistic and high impact in driving client growth.”
Top image: James Boardman