Independent creative agency Hulsbosch has unveiled a new visual identity for Taronga Conservation Society’s most ambitious conservation initiative in decades, extending a partnership that now spans more than 15 years.
The new brand system supports Taronga’s bold plan to rewild more than 3,000 hectares of cleared farmland in northern New South Wales, positioning the project as one of Australia’s most significant ecological restoration efforts in recent history.
A decade-long conservation vision takes shape
Made public last month, Taronga Conservation Society confirmed it had acquired 3,050 hectares of former grazing land in the Nandewar Range near Bingara.
Over the next decade, the organisation aims to restore vital ecosystems, rebuild wildlife corridors, and re-establish native species, including koalas, platypus, spotted quolls, and endangered woodland birds.
The initiative forms a central pillar of Taronga’s long-term conservation strategy, combining large-scale habitat restoration with scientific research, species monitoring and partnerships with environmental organisations and Indigenous communities.
A purpose-led identity rooted in regeneration
Hulsbosch was brought on to develop a brand identity that could carry the scale, ambition and national importance of the project, while remaining accessible to local communities and supporters.
The resulting system is inspired by ecological renewal and the resilience of Australia’s native landscapes.
A refined logo symbolises the reconnection of fragmented habitats, while a colour palette drawn from soil, stone, canopy greens and waterway blues reflects the environments being restored.
A flexible “living line” graphic device flows through the identity, expressing regrowth, movement and the interdependence between species and habitat. Typography and photography guidelines emphasise warmth and clarity, designed to resonate with donors, conservation partners and the broader public.
‘A once-in-a-generation opportunity’
Marcel Wijnen, creative director at Hulsbosch, described the project as a rare opportunity for the agency.
“Our challenge was to create an identity worthy of its ambition – one that captures the beauty, fragility and resilience of Australia’s native ecosystems while communicating Taronga’s leadership in conservation. This is not just a visual system; it’s a story of regeneration,” Wijnen said.
The identity will roll out progressively across digital storytelling, community outreach, donor engagement, environmental reporting and future on-site signage as the landscape transformation unfolds.
Branding conservation at national scale
Taronga has outlined plans to plant up to one million trees, restore Box-Gum Woodland ecosystems and reintroduce native species bred through its conservation programs. The rewilding site is also expected to support long-term scientific research and environmental monitoring.
“Restoring this land is an investment in Australia’s ecological future,” said Taronga Conservation Society CEO Cameron Kerr.
“Hulsbosch has helped us articulate the spirit and purpose of this initiative. The new identity reflects not only the environmental importance of this project but the hope it offers for generations to come.”