Netflix and Taronga Conservation Society have announced a collaboration that features Netflix’s Marquee Billboard front and centre at Sydney’s Taronga Zoo, running from 10 November to 2 February.
The Marquee, which has appeared at LA’s Sunset Strip, Paris, Rome, and Seoul, will feature real-time jokes, memes and reactions that reflect what Aussies are watching and talking about each week.
The partnership will include screenings of Netflix family and wildlife stories in the Taronga Centenary Theatre throughout the summer. The curated program will focus on local and global wildlife education, sustainability and conservation themes.
Netflix has also announced their support of Taronga Conservation Society Australia’s conservation efforts to protect Australia’s Koala population. Taronga is involved in developing a conservation toolkit to ensure the long-term survival of wild Koala populations, which as of February 2022 are classified as Endangered in many states.
“With a variety of new films and shows releasing every week throughout the year, the fandom and social discourse surrounding Netflix are fast and constantly evolving. Now standing proudly as a fully-fledged character alongside fan favourites like Eleven, Wednesday, and Quinni, we are so excited to bring the Netflix Marquee to Sydney and bring online conversations into the real world. There’s no spot more iconic than Taronga Zoo to serve as the backdrop for us to have a quintessentially Aussie point of view on what everyone is talking about,” says Tony Broderick, director of marketing for Netflix Australia & New Zealand.
Leila Davis, divisional director, marketing communication and fundraising at Taronga Conservation Society Australia, adds, “Storytelling is at the heart of what we do at Taronga, and it’s one of the most powerful ways we can engage our guests and the wider public to secure a shared future for wildlife and people. We’re so excited to join forces with Netflix, showcase some first-class and inspiring content, all whilst supporting our vital conservation efforts to protect the beloved Koala populations for future generations.”