How Robert Irwin is making his mark on the new season of I’m A Celebrity… Get Me Out Of Here!

Robert Irwin I'm A Celebrity

“He makes the whole show feel like it’s got this first-series energy around it.”

On Sunday, 24th March at 7:30 pm, all eyes will be on 10’s new season of I’m A Celebrity… Get Me Out of Here as Aussie darling Robert Irwin makes his debut as co-host alongside Julia Morris.

I’m A Celeb executive producer Tamara Simoneau told Mediaweek that Irwin brings truckloads of energy to everything that he does.

“The press tour he’s been doing with Julia, his energy just springs off the screen, and he is just who he appears to be,” she said.

“I feel Australia really knows him, and knows he isn’t faking his sincerity or personality. Having him on board is exciting because it makes the whole show feel like it’s got this first-series energy around it.”

Robert Irwin

This week, Robert Irwin was named Australia’s most popular broadcast personality in the Australian Talent Index’s 2024 Top Talent Report, before the show had even aired. He eclipsed the last report’s winner – comedian and TV personality Hamish Blake – in his debut appearance on the list.

Alongside his top broadcast position, Irwin was also voted number one broadcast talent by women and was considered the celebrity who gives the most back to the community, according to the Index.

Entering its 10th season, Simoneau says Irwin has been a main playmaker in evolving the show from its very first season, even energising producers to change things up.

“While the format of the show is the same one that viewers know and love, Robert has energised us on the show to come up with all these new fantastical ideas around challenges and things that we can do within the show.

“While he is so knowledgeable about the wildlife in Africa where will we be filming, he doesn’t know Africa the way we do, so that’s going to be really interesting.

“He brings all this great knowledge about animals that we use in the show, but we’re excited to throw him a few curveballs along the way as well.”

In the ultra-competitive world of Aussie reality TV programs, Simoneau says authenticity is the main thing that sets I’m A Celeb apart from the rest.

“Our authenticity comes from our audience involvement, they have so much buy-in with the voting. The celebrities sign up for whatever is about to take place without really knowing what that will be, that level of authenticity you just don’t get on any other show.”

Network 10 is welcoming new and returning sponsors to the I’m A Celeb jungle including ahm Health Insurance, Bedshed, Mahindra, McDonalds, Nature’s Own and Surf.

I’m A Celebrity… Get Me Out Of Here! is produced by ITV Studios Australia.

I’m A Celebrity… Get Me Out Of Here! premieres Sunday 24th March at 7:30 pm on 10 and 10 Play. 

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