The Australian Influencer Marketing Council (AiMCO) has revealed the winners of the 2023 AiMCO Awards, which were held at Sydney’s Doltone House and hosted by Alright Hey and Starr McGowan last night.
Comedy duo Lachlan and Austin Macfarlane, known as The Macfarlane Brothers, were recognised as the most influential creators, and also took out the Best Comedy and Entertainment Creator category.
Maybelline New York and HERO’s Through Their Eyes campaign, by the L’Oreal Groupe, was awarded the Most Influential Brand nod and also took out the Best Entertainment/Gaming campaign.
The full list of winners includes:
Brand
• Best beauty/wellness campaign: Milky Foot Spring, Sling & Stone
• Best health/fitness/sport campaign: U by Kotex x Sez, Hello Social
• Best family/parenting/pets campaign: The Athlete’s Foot x Roblox: FITOPIA, LeapFrogger
• Best food and beverage campaign: Krispy Kreme Share the Joy, Sling & Stone (winner), Archie Rose Distilling Co. partners with Sydney Mardi Gras and Sydney World Pride, Archie Rose (highly commended)
• Best home/lifestyle/travel/auto campaign: Uber – Pride Ride, Hello Social (winner), Uber Red Cross, Hello Social (highly commended)
• Best business/finance/insurance/telco campaign: Uber – Young Earner, Hello Social
• Best entertainment & gaming campaign: Maybelline New York x HERO: Through Their Eyes, L’Oreal Groupe
Industry
• Best use of data: Uber x Young Earner, Hello Social
• Best influencer marketing technology/service: Fabulate
• Most effective collaboration/partnership: Uber – Pride Ride, Hello Social (winner), Uber red Cross, Hello Social (highly commended)
• Most effective campaign for ROI: Pepsico Simply Chips, Social Soup (winner), Uber Red Cross, Hello Social (highly commended)
• Best large agency/business: Wavemaker (winner), Hello Social (highly commended)
• Best boutique agency/business: Hoozu (winner), Day Mgmt (highly commended)
• AiMCO Trailblazer of the Year: Emma Woods, Social Soup (winner), Ash Jackson, Born Bred Talent (highly commended)
• Most influential: Maybelline New York x HERO: Through Their Eyes, L’Oreal Groupe
Creator
• Best food and beverage: Princess Honeybelle, Nicole Wade (winner), Places in Sydney Foodie, Adrian Widjonarko (highly commended)
• Best beauty/fashion/style: Jules Robinson, Figur
• Best comedy & entertainment: The MacFarlane Brothers, Neuralle Pty Ltd
• Best home/lifestyle/travel/auto: Bridey Drake, Born Bred Talent
• Best family/parenting/pets: Princess Honeybelle, Nicole Wade
• Best health, fitness, sport: Katie Williams, Day Mgmt (winner), Jeff Malone, Fit for Purpose (highly commended), Gabrielle De Ramos, The Gifted Group (highly commended)
• Best gaming/streamer: Reapz
• Best up & coming: Kat Zam, Born Bred Talent
• Influence for Good: Ben McIntosh, Day Mgmt (winner), Tom Forrest, Born Bred Talent (highly commended)
• Most influential: The MacFarlane Brothers, Neuralle Pty LTd
The 2023 AiMCO Awards were supported by TikTok for Business, Wavemaker, Kitly business, Hello Social, Meltwater, Social Soup, Talentpay Australia, and Tagger by Sporut Social.
MD Patrick Whitnall praised the calibre of work submitted across the 26 award categories.
See also: AiMCO’s Patrick Whitnall on influencer marketing being taken seriously