Hearst Magazines International announced the relaunch of Men’s Health Australia and Women’s Health Australia under a multi-year licensing agreement with Switzer Media Group. Switzer Media Group, in partnership with Hearst and known for publishing Harper’s BAZAAR Australia and Esquire Australia, is set to revive these health and wellness titles.
Jonathan Wright, Hearst Magazines international president, and Alex Switzer of Switzer Media Group made the announcement.
Said Wright, “I am pleased to further our partnership with Switzer Media Group as Hearst relaunches Men’s Health and Women’s Health in Australia.
“The return of the brands to this key market, providing robust digital experiences and service to health and wellness enthusiasts, is another example of our commitment to editorial offerings that serve audiences globally.”
Switzer added, “We feel privileged to build upon our collaboration with Hearst Magazines as we add Men’s Health and Women’s Health to our growing global portfolio.
“The brands occupy a unique position in the Australian media landscape as a trusted source of premium health, fitness, and lifestyle content, offering accessible, tangible templates for a high-quality life.”
Launching later this month at menshealth.com.au and womenshealth.com.au, the revitalised digital offerings for both publications include enhanced monthly digital covers, daily on-site and social media content, and high-value VIP programs for subscribers.
The appointment of senior editorial positions for each title will be disclosed in the coming weeks, and both brands will establish an advisory panel of respected industry experts to consult and reinforce their authority in the health and wellness space.
Men’s Health, which marks its 35th anniversary later this year, wants to inspire men to be stronger, faster, better, more authentic versions of themselves.
Rooted in the belief that “wellness changes everything,” Women’s Health aims to be a go-to resource for women ready to make positive, healthy changes in their lives.