Harper’s Bazaar the #1 title on Instagram

Harper’s Bazaar, Inside Out and Elle Australia are the top three most-followed titles on Instagram, according Australia’s first ever Instagram Performance Report

Bauer Media’s Harper’s Bazaar is the most-followed magazine in Australia on Instagram, according to Online Circle Digital’s inaugural Instagram Performance Report for Australia.

The monthly fashion title has over the 150,000 followers on its handle @bazaaraustralia, and is just 2,000 followers ahead of the #2 magazine, Inside Out (@insideoutmag).

News and Magazines on InstagramRetail outlets, fitness figures, a tourism agency, models/public figures and a sporting body make up the top 20 Instagram accounts by followers.

Overall, fitness sensation Kayla Itsines holds the Instagram account with the most-followers in Australia with over three million fans. @kayla_itsines also has the highest engagement rate.

Top 20 Instagram Accounts by FollowersTop 20 Instagram Accounts by Average Engagement

Download the full report here.



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