GroupM appoints MediaCom eCommerce specialist to run group team

“Commerce is an important area of focus for our clients. Roger is an absolute expert in the eCommerce space”

GroupM, the media investment arm of WPP AUNZ and home of MediaCom, Mindshare, Wavemaker and Essence, has appointed Roger Dunn (pictured) to lead a dedicated eCommerce team in Australia.

GroupM is building a centre of excellence with specialist eCommerce expertise, capabilities and consulting services to help advertisers navigate the shifting commerce landscape and get the most out of their investments in retail media.

GroupM Australia & New Zealand CEO Mark Lollback said: “Commerce is an important area of focus for our clients. Roger is an absolute expert in the eCommerce space who built MediaCom’s successful eCommerce specialisation. Bringing his talent into a group role and creating a dedicated a centre of excellence will enable all our agencies to better integrate eCommerce into client strategies.”

Dunn joined GroupM from MediaCom, where he was head of digital, driving investment management, technology partnerships and digital product development. Outside of Amazon employees, he was the first person in Australia to be certified across all three Amazon advertising accreditations, giving him advanced expertise in the eCommerce giant’s platform across planning and strategy, programmatic and sponsored ads.

His 17-year career has spanned agency, publisher and marketing roles, with a focus on technology partnerships, strategy, performance media, and eCommerce. A regular commentator on the eCommerce landscape, Dunn has run numerous commerce bootcamps for clients and partners.

At MediaCom, he led development of SPARC, a digital shelf analytics product currently readying for global rollout as a SAAS solution. He has delivered eCommerce strategies and solutions for major FMCG and CPG brands such as P&G, MARS, Fonterra, and Revlon.

Dunn said: “Ecommerce marketplaces provide a unique set of opportunities which requires new skill sets and services. Companies like Amazon and its competitors can close the purchase loop and link advertising through to sales with their rich first-party shopper data. I’m passionate about helping brands leverage these new and untapped advertising opportunities.”

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