Mediaweek editor James Manning looks at the first radio ratings survey for 2018 in the Brisbane market.
• Nova still #1 despite breakfast drop; Kate, Tim & Marty #1 drive
• Hit 105 and 97.3FM both lift as they close in on market leader
• Hit 105 breakfast with Stav, Abby and Matt takes top spot
Nova 106.9 12.8%
The station can still boast Brisbane leadership but it has posted its lowest share in 12 months and no longer has the #1 breakfast show. Interestingly, Nova’s lowest share of the year for the past two years has been the first survey so watch out for the market champ to fight back soon. Nova does maintain the biggest station cume and the biggest breakfast cume. Ash, Kip and Luttsy are on 12.2%, which is just 0.2 behind the leader. Greg Burns is now on air in Brisbane too and with Katie Mattin in afternoon they rank #1 workday. Drive with Kate, Tim and Marty is #1, with share up 0.5 to 15.3%. Nova has dropped from #1 to #2 in both 18-24 and 25-39.
A big lift from the end of last year on 10.4% to 12.1% after a year that saw shares of 12% or better just twice. Bianca, Terry and Bob in breakfast were up 0.8 to 10.8%, which is better than four of their survey results last year. The new Wil and Woody drive show has been welcomed warmly with share up 1.8 to 12.2%. The 40-54 demo boomed – up 6.6 to a winning share of 19.7%.
Hit 105 11.8%
The station has posted its best share in over two years, as has breakfast with Stav, Abby and Matt, who are #1 on 12.4%. Most dayparts were up with afternoon on 13.9% (+2.2), just 0.1 behind Nova. Hughesy and Kate saw share drop 0.5 to 12.7%, where they are #2 for their first survey at their new Brisbane home. Hit is the new demo leader 18-24 and 25-39.
104.5 Triple M 9.7%
After three successive station shares in single figures, the target must be to get back above 10%, which Triple M managed in five surveys last year. The new Marto and Robin breakfast show, now with added Lawrence Mooney, was down 0.1 to 10%. The new Kennedy Molloy drive show debuted in Brisbane with a share of 10.6% – up 0.8 from the last survey of 2017. All demos were steady.
The biggest fall in the market was a drop of 2.0 at the AM music station. The damage was done by the music shifts morning, afternoon, and drive while breakfast with Laurel, Gary and Mark was relatively unscathed, down 0.8 to 8.1%. Key demos were down, with 50-54 down 5.0 to 3.3%.
Share dipped under 6% after hovering in that rarified air only for the second time in two years. Ray Hadley continues to command the biggest share, although his numbers dropped from 8.7% to 8.2%.
Talking Lifestyle 882 0.9%
Share actually lifted here, but off an incredibly low base – up from 0.5% to 0.9%. Morning and evening were the high points with 1.3% each.