Fuller taps senior design and strategy talent after standout year

Tom Crosby joins as Senior Designer, while Amanda Eve takes on Brand Strategist.

Fuller has strengthened its brand offering with the appointment of Senior Designer Tom Crosby and Brand Strategist Amanda Eve.

The appointments enhance the agency’s ability to deliver strategic and crafted brand work for clients across Australia.

They follow a standout 2025 for Fuller, which delivered major brand projects for organisations including the Adelaide Football Club, ElectraNet, Minda and Australian Wine.

The work also earned global recognition at the Transform Awards.

Fuller on the appointments

Will Fuller, Managing Director at Fuller, said the appointments reflect the agency’s continued investment in meaningful, high-impact brand outcomes.

“Our ambition is to build brands and campaigns that create change and inspire unity, through work that combines human led strategy and high craft creativity,” Fuller said.

“We spend a lot of time immersing ourselves in our clients’ businesses to deliver world class work that meets the organisation’s ambitions.

“We pride ourselves on employing emotionally intelligent, talented people who embrace this approach.

“Amanda and Tom bring the balance of clear strategic thinking with the highest levels of execution and creativity. I’m excited to see what these two can do for our clients.”

Tom Crosby joins from Studio Landmark

Crosby joins Fuller from Studio Landmark, where, as co-owner, he led strategy-driven branding, packaging and signage projects across wine, education, hospitality, retail and the arts. His work has been recognised by AGDA, AADC, the Type Directors Club and Pentawards.

Crosby said joining Fuller was an energising new opportunity.

“I’m drawn to design that communicates with simplicity and intelligence.

“Fuller’s focus on strategy absolutely resonates with me – it enables the talented design team to craft work that’s not only beautiful, but meaningful.

“I’m excited to now be a part of that.”

Amanda Eve joins brand team

Eve joins Fuller’s growing brand team with experience across graphic design, copywriting and brand strategy.

Her role will focus on insight-led positioning and building brands that connect with organisations and their audiences.

Eve said she was drawn to Fuller’s culture and considered approach.

“From my earliest conversations with Fuller, there was a natural and genuine alignment in beliefs and approach, grounded in emotional resonance, meaningful connections and positive impact.

“I’m so excited to be joining a team doing such thoughtful and impactful work with such incredible clients,” she said.

Main image: Amanda Eve and Tom Crosby

Keep on top of the most important media, marketing, and agency news each day with the Mediaweek Morning Report – delivered for free every morning to your inbox. 

To Top