Foxtel reveals how Kayo has lifted NRL & AFL TV crowds

Kayo

• Foxtel reported that live viewing was up 17% year-on-year for the Week 1 finals.

Foxtel subscribers to one of its sports tiers across various platforms got to see their first weekend of NRL and AFL finals across the last weekend.

Data released yesterday by Foxtel Media gives advertisers an idea of just how big those audiences are and how people are watching in 2020.

Foxtel reported that live viewing was up 17% year-on-year for the Week 1 finals. The average audiences across Foxtel platforms and Kayo was 387,000. The streaming audience watching via Go/Now/Kayo was up 123% year-on-year.

The #1 NRL match of the weekend was the Storm v Eels game with a combined Foxtel + Kayo audience of 432,000. As Mediaweek reported on the weekend, the Foxtel live audience on Fox League for that match was 336,000, meaning there was an additional streaming audience of 96,000.

Foxtel Media also reported the AFL live viewing audience was up 16% on 2019 for the average Week 1 matches. The average audience was 399,000 per match across Foxtel platforms and Kayo. The streaming average audience was up 135% year-on-year for Go/Now/Kayo.

The biggest match of the weekend was Friday night’s Brisbane v Richmond match with 433,000 watching on Foxtel platforms on Kayo. As Mediaweek reported on Saturday, the Foxtel live audience on Fox Footy was 309,000, indicating the streaming audience was 124,000.

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