Foxtel Media’s new-look leadership team as Roddick and Clasby depart

The new appointment takes effect on Thursday, 3 September 2020

Foxtel Media has announced a new look leadership team and management structure under CEO Mark Frain as the business continues to drive a digital first approach to advertising sales.

Mark Frain said: “We are moving rapidly towards a new future for media. The future for advertising is intelligent video and digitally driven agency-client-media relationships. We are continuing to evolve our operating model as we align with what our clients and their brands need from media partners in today’s environment.”

Annie Griffiths

Annie Griffiths

Key changes on the new look leadership team include:

• Nev Hasan (pictured) has been promoted to the new position of Executive Director of Agency Sales.
• Daniella Serhan, currently Brand Partnerships Director, takes on the expanded role of Entertainment Sales and Partnership Director. Serhan will work alongside long-time sports lead Martin Medcraf, Sport Sales and Partnership Director.
• Annie Griffiths joins Foxtel Media as Senior Strategy Consultant reporting to Foxtel Media’s Toby Dewar, Customer Engagement Director. Griffiths recently returned to Sydney from New York where she was Chief Marketing Officer for PHD USA. She previously held roles at MediaCom, ZenithOptimedia and Universal McCann, leading account management and strategy for clients including Volkswagen, KFC, Lion Nathan and Unilever. Griffith’s role will help re-imagine the ways in which Foxtel Media collaborates and engages with agency partners for the upcoming “Upfronts” season.

Daniella Serhan

Daniella Serhan

As part of the re-structure, CSO David Roddick and Sydney Sales Director Jo Clasby will leave Foxtel Media.

Frain added: “These leadership changes position Foxtel Media for continued success in a fast-changing environment.  They strengthen our alignment with the Foxtel Group as it emerges as one of Australia’s most forward-looking media business. We thank David and Jo for their contribution and wish them all the best for their future endeavours.”

The new appointment takes effect on Thursday, 3 September 2020

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