IMAA announces Culture in COVID Webinar 

• Human resources expert Lisa Gray comments

The Independent Media Agencies of Australia (IMAA) have announced the latest in its series of free webinars for its members with a new “Culture in COVID” webinar hosted by human resources expert Lisa Gray.

This webinar will be held on 9 September and aims to help IMAA member agencies maintain and grow culture during COVID-19 while many people continue to work from home.

Gray will advise members on leadership during Covid, igniting individuals’ purpose in times of crisis, mental wellbeing and embracing a new culture for the future.

Gray has more than 20 years’ experience working in advertising, media and HR and in 2019 established her own HR and executive coaching business called Person. Gray was previously head of talent at IPG Mediabrands, director of people & culture at Starcom and has also worked with recruiter ICUR.

“As Australian owned and independent businesses, all our members across the independent media agency sector have been impacted by the ongoing COVID-19 pandemic. The IMAA is pleased to continue to provide our members with support and guidance from a range of industry experts who have generously given their time. Maintaining and evolving culture, particularly as many are still working from home, is critically important for all our businesses so Lisa’s advice will be invaluable,” the IMAA said.

Gray said: “If you’re hoping things go back to normal within the workplace – be prepared. The way we interact and collaborate with each other prior to COVID-19 is no more. You need to be set up for a new way of thinking – or you could be at risk of falling behind.”

The “Culture in COVID” webinar will be held at 12 noon on Wednesday 9 September.

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