Foxtel Media has renewed and extended its advertising sales partnership with Discovery.
Under the agreement, Foxtel Media will represent a range of TV and digital assets for five brands in Discovery’s Australian portfolio covering premium factual, lifestyle and entertainment content. The agreement includes flagship brand Discovery Channel as well as TLC, Investigation Discovery, Discovery Turbo and Animal Planet.
The deal follows Foxtel’s renewed carriage agreement with Discovery, which gives advertisers access to a range of high quality content on Foxtel’s broadcast, video on demand (VOD) and streaming platforms.
A wide range of exclusive global and local content will be available to brands through the partnership. Discovery recently launched the #1 US true crime channel Investigation Discovery in Australia, as well as an expanded VOD content offering across the Foxtel platform. Discovery will continue to commission locally produced content in 2020 and beyond including international hit-series Aussie Gold Hunters and Outback Opal Hunters.
Discovery also secured Top Gear’s comprehensive catalogue. The world’s biggest motoring show launched on Discovery Channel and Discovery Turbo at the start of March and airs weeknights at 6.30pm on Discovery Turbo and Monday nights at 7.30pm on Discovery Channel during its Motor Mondays program block. Top Gear: America also airs Friday’s at 8.30pm on Discovery Turbo. The catalogue is also available On Demand.
Foxtel Media CEO Mark Frain said: “We are delighted to extend our partnership with Discovery – a world-renowned media brand with highly engaged fans across Australian households. From the depths of the ocean to the wilds of the outback, Discovery brings the best of premium video content to screens across the nation.
“The successful completion of this deal comes off the back of Foxtel Media’s renewed partnerships with brands such as BBC and NBCUniversal. The depth of content across these diverse media brands provides Foxtel Media an unrivalled level of live and on-demand viewing, allowing us to work with our advertising partners to connect with audiences and create high-quality video experiences.”
General manager Discovery Australia, New Zealand & Pacific Islands Rebecca Kent added: “Discovery delivers a fantastic line-up of the best real-life content from our global pipeline as well as our powerhouse local productions which, combined with Foxtel Media’s innovation in advertising experiences, makes this an essential partnership. We look forward to a long and successful relationship creating great opportunities for both brands and audiences in Australia.”
—
Top Photo: Discovery’s Outback Opal Hunters