Fox Sports digital has recorded its highest ever digital traffic on Melbourne Cup day with almost 1.8 million sessions up 21% on 2019 and more than 2.5 million page views, up 15%.
According to the Nielsen DCR database, FoxSports.com.au dominated over all other digital sports news brands on Melbourne Cup day, having the highest sessions and views for the day.
Fox Sports was also ranked in the top 10 daily ratings sessions recorded in Nielsen to date out of all brands and entities.
Luke McIlveen, executive editor at Fox Sports, said: “These are great numbers and confirm our position as the number one destination for sports news in Australia. We are bringing something different to our sports coverage with great integration of video and a highly skilled and hard-working editorial team dedicated to the best coverage of the nation’s biggest sporting events.
“These results also reinforce our decision to concentrate of FoxSports.com.au which now accounts for more than 80% of all our digital traffic and move away from the use of apps.”
Source: Nielsen Digital Content Ratings (daily), 3 Nov 2020, All Digital (C/M), text, sports subcategory, sessions, views .