FINA swimming championships on Seven

Seven signs a long-term multiplatform deal with yhe Fédération Internationale de Natation (FINA).

Seven this week announced a new long-term partnership with FINA, the Fédération Internationale de Natation. Under the new agreement, Seven is the home for the FINA World Swimming Championships for 2015 in Kazan, Russia and the FINA World Championships in Budapest, Hungary in 2017.

Seven’s agreement with FINA delivers free broadcast television and subscription television rights, and expands beyond television to Seven’s digital platforms, including mobile and online, and Hybrid Broadband Broadcast Television. Seven is promising the most comprehensive, technologically advanced, multiplatform coverage of the World Championships to all Australians on any communications device.

Saul Shtein, Seven’s head of sport, said: “This is a great signing for Seven. We are looking forward to the upcoming Championships in Russia and we are delighted to once again be the network of the World Swimming Championships. Seven was the first network to broadcast the World Swimming Championships in primetime – the Championships in Perth that announced the arrival of Ian Thorpe and Grant Hackett as World Champions in the lead-up to the Olympic Games in Sydney. The Championships are a great event and align perfectly with our long-term commitment to the Olympic Games.”

The FINA World Championships will be held from 24 July – 9 August and deliver Seven an extraordinary presence in major international sports over the coming months with the Championships joining the network’s coverage of Royal Ascot, Wimbledon and The European Games in Baku.

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