Fiat has signed on as exclusive launch partner for the new-look Elle website as part of a major collaboration to coincide with Fashion Week Australia.
The partnership comes as the redesigned Elle.com.au launches today with new ad capabilities and greater commercial integration opportunities.
Fiorella Di Santo, director of sales at Bauer Media, said: “Elle.com.au has shown incredible growth over the past 12 months with an audience increase of 59% year-on-year (Source: Roy Morgan data).
“The new Elle site is optimised for enhanced advertiser integration and we’re delighted that Fiat has come on board as our launch partner to demonstrate these capabilities to full effect.”
Justine Cullen, editor-in-chief of Elle Australia, said: “Fashion Week is the biggest event in the Australian fashion calendar so what better time to unveil Elle’s fresh new online look? At Elle our focus is always on innovation, and the new site will allow the team to bring the highest quality fashion week content to our audience in the fastest and freshest way possible.”