Fabulate has promoted Eliza Lewis to the role of national sales director and Lucy Ronald as head of strategy and talent.
Lewis’s appointment sees her join the leadership team of the Australian social and content marketing workflow platform just six months after joining the business from Squad by Mamamia, where she was head of influencer.
While Ronald, who has been with Fabulate since 2022, will take the lead on client strategy in addition to the relationships with all the platform’s talent agency partners. Her previous experience includes partnerships director and head of influencer marketing at Born Bred Talent
Toby Kennett, CEO of Fabulate, welcomed both Lewis and Ronald’s promotions to their respective positions.
“Over the past six months at Fabulate, Eliza has shown exceptional leadership, drive and passion making her the natural choice as Fabulate’s national sales director. We look forward to supporting Eliza and seeing her continue to flourish in her new role,” said
Of Ronald’s new role, he said: “As partnerships director, Lucy has consistently gone above and beyond to ensure optimal outcomes for all stakeholders. This unique ability to manage multiple stakeholders combined with her strategic vision for what makes a successful campaign places Lucy perfectly for her new role.”
Ben Gunn, chief revenue officer of Fabulate, said: “Eliza has proven in a very short time the value she brings to the business. The sales team has responded well to her leadership and clients love working with her and the results she is delivering for them.
“By stepping into the national role she will be across all markets and continue to accelerate the business,” Gunn added of her appointment to the national role.
Fabulate was co-founded four years ago, by former senior Nine executives Ben Gunn and Nathan Powell with entrepreneur Toby Kennett and ex-Qantas executive Sachin Singh, with the aim to transform the way brands engage in the social media and content marketing space.
The platform’s technology simplifies the often complex process of brands working with content creators but also helps amplify that content across a network of premium publishers, bringing new audiences and allowing them to generate record levels of engagements.
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Top image: Eliza Lewis and Lucy Ronald