Creative technology agency whiteGREY has secured the creative account for Newcastle Airport, tasked with crafting a brand proposition and creative platform. The agency aims to position Newcastle Airport for sustained growth, particularly in the wake of the transformative terminal upgrade and expansion that commenced last year.
The work on the new brand positioning and creative platform has already commenced, with an expected market presence in the near future.
Lee Simpson, chief executive officer of whiteGREY, expressed the team’s enthusiasm in bringing a fresh perspective to Newcastle Airport’s branding. Simpson said their approach involves blending creativity with data-driven insights to ensure the new brand platform resonates authentically within the local community, fostering increased airport usage.
Simpson expressed, “We are thrilled Newcastle Airport has chosen whiteGREY to lead this transformative growth agenda. We’re tasked with creating a brand platform that showcases the airport’s unique offerings and will play an instrumental role in shaping the region’s perceptions of Newcastle Airport and ultimately promoting regional growth.”
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Dr. Peter Cock, chief executive officer of Newcastle Airport, highlighted the strategic timing of the partnership, stating, “As Australians find their travel legs again, it is the perfect time to show Hunter Region residents the value Newcastle Airport provides over its city counterparts.
“The Hunter region is the 7th largest population nationally and the biggest regional economy, so our unwavering focus is on being the Airport the Region deserves.”
Burcak Sezar, executive general manager of marketing and communication at Newcastle Airport, further emphasised the significance of the agency collaboration, commenting, “We are at the start of our journey to vastly improve our terminal facilities, increase our ability to receive international flights and extend our domestic offering, so now is the perfect time to make passengers consider their local airport as their origin of travel.”
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Top Image: Lee Simon