Evolve Media’s new millennial offering has partnered with Disney and LucasFilms to support the Australian launch of Rogue One: A Star Wars Story on DVD and BluRay.
Feeds Media and Disney hosted an exclusive Rogue One release party at Sydney’s boutique Golden Age Cinema and Bar, which featured a screening of never-before-seen bonus Rogue One footage.
Star Wars fans could only gain entry to the exclusive event through a competition hosted by movie news and review website ComingSoon.net and, true to their fandom, they turned up in their best ‘Star Wars’ cosplay.
Costumes and fans’ live reactions to the exclusive bonus footage were captured in real time by ComingSoon.net on Facebook Live and were also shared via Snapchat and Instagram by the influencer guests.
“This is really a perfect example of what Feeds Media is best at – leveraging legacy publishing brands like ComingSoon.net with event activation and influencer amplification to organically extend a real life event into the digital space,” said Joel King, Feeds Media Managing Director.