Global publisher Evolve Media has consolidated its digital properties in Oz into two new media offerings – Feeds Media and The Mum Collective.
Feeds Media will target the millennial market, and merges the websites that previously fell under Gorilla Nation and Urban Geek, as well as the millennial brands under TotallyHer.
Meanwhile The Mum Collective combines the key parenting and kids sites formerly under TotallyHer into a portfolio that caters to Australian women and families, including the award-winning website Mumtastic, and representing popular websites such as Show & Tell Online and The Bub Hub.
Evolve has also announced leadership changes following the resignation of its Australian MD James Perry last December. Joel King – previously Evolve Australia’s business operations manager – becomes Feeds Media’s managing director. Sally Wood – previously Evolve Australia’s Victorian sales director – becomes The Mum Collective’s managing director.
“We are thrilled to announce the launch of Feeds Media and The Mum Collective. We believe that with our new business unit structure, we are optimally positioned for brand marketers to tap into our innovative content-led offerings across our premium publishing,” says Aaron Broder, CEO of Evolve Media.
Evolve Media has 80-100 websites in its portfolio.