Following the inaugural edition, Are Media’s Beauty Crew has launched its Autumn digital issue with Elizabeth Arden as partners and featuring Miss Universe Australia, Maria Thattil.
The Beauty Crew digital edition provides the 18 to 34-year-old audience with long-form content on the latest beauty trends.
Speaking on the decision to partner with the autumn issue, Tina Bannister, general manager, prestige at Elizabeth Arden said: “Elizabeth Arden is very pleased to be the main sponsor of the second Beauty Crew digital issue about empowerment. Empowering women and giving them the confidence to achieve their dreams and follow their passion is an important part of the Elizabeth Arden brand DNA and the Beauty Crew digital issue is the perfect platform to communicate these values.
“We are also excited to make all the Beauty Crew readers and followers discover the new addition to our White Tea fragrance collection, Ginger Lily, a beautiful floral musky scent. Finally, we are very proud that Maria Thattil has been chosen as the face of our brand for this issue as she is a strong, independent woman, who has an authentic connection to Elizabeth Arden – one of her earliest memories of beauty was seeing our perfumes and cosmetics on her mother’s dressing table. The partnership with Maria, the Beauty Crew team and White Tea will have a great impact on our brand image and will resonate with our consumers.”
In an interview, Thatill shares how she overcame self-doubt and the pressure to fit in to compete for Miss Universe. She speaks of her challenges with racism, how beauty helped her find her way and why her fight for the crown is a fight for inclusivity and equality.
The empowerment issue also includes a guide to the season’s latest hair trends, what social media platform ‘Clubhouse’ means for the beauty world and the role of makeup in the modern performance of gender.
Beauty Crew editor Samantha McMeekin added: “The April issue celebrates strength through beauty and the empowerment that comes with feeling your most confident, no matter what that looks like.
“Maria’s story and what she represents aligned intrinsically with Beauty Crew’s values and the message we want to share with our audience through these special editions. We’re delighted to welcome Elizabeth Arden as our partner.”