Edge Environment acquires creative impact agency Goodness

• The acquisition means clients will now have access to an in-house team for every project

Global full-service sustainability consultancy, Edge Environment, has acquired Sydney-based creative impact agency, Goodness.

The permanent integration of a creative team aims to strengthen Edge Environment’s existing offer of creative services, delivering integration of science, strategy and storytelling.

Edge Environment’s creative offer aims to bring sustainability to life through all aspects of a brand experience; from brand creation, engagement and activations through to digital, campaigns and reporting.

With 15 years experience working at award-winning agencies in the UK and Australia, creative director Jordan Stokes will lead the creative offering.

Stokes said: “Our team has always believed in the power of creativity to make a positive impact by partnering with brands who share our values and ambition, and Edge Environment fits our belief. In the last two years of partnering with Edge, we both saw an opportunity to offer the market something truly unique that will help make unsustainable unthinkable.

“The work we do will help transform organisations into leaders by making sustainability integral into how they think, act, and show up in the decade of action. This starts with our belief that organisations need to embed sustainability at a deeper brand level, allowing them to engage their audiences more holistically and authentically. It should be built into the entire brand experience.”

The acquisition means clients will now have access to in-house technical experts, strategists, communications specialists and a creative director and team for every project.

See more: Dentsu, AANA, Edge Environment and Nielsen ask: How sustainable is your sustainability strategy?

Edge Environment co-founder and CEO Jonas Bengtsson said: “We are delighted to welcome Jordan and his team to Edge as we continue to deliver impactful work for our clients.

“In the last 12 months alone, we have seen demand for our services double. This is reflective of the urgent focus for organisations and governments.

“Edge Environment is well known for delivering leading scientifically robust science, strategy, and storytelling. Now, bringing in a permanent team to deliver a strong science-backed creative platform is the natural next step for us to offer our clients.”

Edge Environment’s head of sustainability leadership Ashleigh Gay said: “For most organisations, it’s clear why they need to take urgent action and what the pathway towards getting there looks like. However, the biggest challenge globally is, how do we live the promise? This will need transformation and leadership at a scale we have never seen, and it brings into focus how organisations will take sustainability to customers, consumers, investors, suppliers and employees.

“Creative will play a key role in this transition and in a world of greenwashing, science-backed creativity is what our clients from marketing, communications and sustainability are looking for.

“After having worked across the world with some of the globe’s biggest brands on award-winning sustainability creative and we have already started to push the boundaries for our clients within FMCG, Built Environment, Sport and more.”

Top image: Jordan Stokes and Ashleigh Gay

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